[BCMA MBEN] BC Museums Association Welcomes New Permanent Executive Director

[Shelley Gauthier]

BCMA Secretariat Office: 675 Belleville Street, Victoria, BC, V8W 9W2

General Office: 250-356-5700    Fax: 250-387-1251

Website:  <http://www.museumsassn.bc.ca/> www.museumsassn.bc.ca    Email:
<mailto:bcma at museumsassn.bc.ca> bcma at museumsassn.bc.ca

 

 

January 8, 2014

 

BC Museums Association Welcomes New Permanent Executive Director

 

Hello and Happy New Year!

 

After a long search from a pool of strong candidates, the BC Museums
Association is happy to announce the appointment of Theresa Mackay to the
position of Executive Director. Theresa impressed the BCMA Executive Council
with her fresh ideas and energy and we look forward to her role in
reinvigorating the BCMA in 2014. Please join us in congratulating Theresa on
her new position, which starts January 13th and will be based out of the
BCMA office at the Royal BC Museum in Victoria. Theresa's biography is to
follow.

 

On behalf of BC Museums Association Council

 

 

Theresa Mackay - Biography

 

A proven leader in the marketing and arts & culture landscape, Theresa
brings over 25 years of experience in the fields of sponsorship, brand,
marketing and program development, as well as a keen eye to sustainable
strategies for non-profits. She has worked across Canada and internationally
for private companies, non-profit organizations, the public sector and as a
sole proprietor in wide variety of industries including education,
government, tourism, arts & culture, and financial services, lending a
unique breadth and depth to her work.

 

While Assistant Vice President with HSBC, she developed North American
strategies for 100+ sponsorships and regional marketing initiatives at 570+
branches, managing a team located in Vancouver, Toronto, Buffalo, and New
York City. Working in partnership with such organizations as The Jewish
Museum (NYC), the New York City Ballet, Roy Thomson Hall, and Stars on Ice,
she progressed sponsorships to "one of the most innovative of 79 HSBC
countries in the world" resulting in a President's Award as Top 100 staff in
North America and recognition as a Canadian Leader in Action.

 

Following HSBC, Theresa joined the Royal BC Museum in an executive position
as Director, Marketing and Communications. Here she played a key role in
championing the 15-year vision, a catalyst for precinct redevelopment, while
revitalizing the museum brand and working with such internationally renowned
institutions as the British Museum. Since then, Theresa has been the owner
and managing director of Larchgrove Marketing Group, a marketing consulting
firm in Victoria.

She is an Associate Faculty member at the School of Tourism and Hospitality
Management, Royal Roads University, having previously held similar positions
at Camosun College in Victoria and Capilano University in North Vancouver.
Theresa is a Communications and Advertising Accredited Professional (CAAP),
holds a BA from Simon Fraser University and is completing her Masters in
Scottish history with the University of the Highlands and Islands, Scotland.

 

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