[Bcma-l] Cultural Tourism Learning Opportunity in Whitehorse

Thu, 30 Aug 2007 16:31:17 -0700

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The Cultural Resource Management Program at the University of Victoria
is pleased to offer the following 6-day immersion opportunity for
professionals and volunteers working in museums, heritage sites,
cultural centers and galleries and supporting arts or cultural groups.
This learning opportunity is offered in the wonderful city of
Whitehorse, Yukon.=20

CULTURAL TOURISM

Just as increasing numbers of travelers are seeking distinctive
heritage, arts, and cultural experiences worldwide, so culture, arts,
and tourism are emerging as key factors in local economies. In this
dynamic environment, the mutual benefits of planned and partnered
approaches to cultural tourism development have become a strategic
imperative.

In this course you will work with participants from both sectors as you
develop your ability to:

*	recognize tourism as a local and global phenomenon=20
*	identify global and local tourism market trends=20
*	relate the rise of cultural tourism to community and regional
development=20
*	evaluate emerging demographic realities in the marketplace=20
*	identify and develop cultural, arts, and heritage resources that
have both local and widespread appeal for tourism=20
*	identify key factors that make cultural tourism products
"exportable"=20
*	balance issues of integrity, authenticity, and preservation with
issues of marketing and public accessibility=20
*	build community support for cultural tourism initiatives=20
*	develop partnerships among tourism, arts, and cultural agencies=20
*	plan, manage, and evaluate cultural tourism initiatives and
strategies=20
*	recognize issues and opportunities that cultural tourism holds
for indigenous peoples=20

Dates: October 22 to 27, 2007

Please register by: September 22 (late registrations accepted if space
permits) To register in this course please visit=20
https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx=20

Fee: CDN$620, including a CDN$60 materials fee (Canadian funds, credit
and non-credit participation options) A CDN$160 registration deposit is
required with each registration form.

 Instructors:=20

Alastair Kerr is an expert in heritage planning and historic resource
evaluation, and is a leading theorist in heritage conservation in
Canada. He holds a BA and an MA in art and architectural history from
the University of Victoria. For the past thirty-three years Alastair has
worked for the British Columbia Heritage Branch where he has had
extensive experience in policy development, strategic planning, historic
resource evaluation, historic site and heritage planning, heritage law,
public consultation and participation programs, downtown revitalization,
dispute resolution, and training. Currently Alastair is the Manager of
Heritage Programs in the Heritage Branch, Ministry of Tourism, Sport,
and the Arts.=20

 Ursula Pfahler is a community trainer for Tourism Victoria and a Master
Trainer for Tourism BC. As an adult educator in Canada and
internationally for 20+ years, her work has included developing and
delivering workshops on heritage and aboriginal tourism, facilitating
workshops on sports tourism, and presenting on international marketing
and group travel tourism. Through her business, Poda Communications, she
has served as a consultant with national and international tour
companies developing marketing plans, providing event planning
expertise, and designing and conducting tours. Ursula has also worked
with a cultural heritage organization developing and implementing a
marketing strategy.=20

Draft Course Outline: Please note this outline may change.

Day 1-Cultural tourism: globalization and emerging new regional
economies=20

*	Introductions and course introduction (outline, expectations,
marks, etc.)=20
*	Introduction to Tourism and Cultural Resource Management=20
*	Brief presentations by participants of their preparatory case
studies=20

Day 2-Community tourism development strategies=20

*	Cultural Tourism Planning Exercise=20
*	Site visit and class debrief of the experience=20

Day 3-Issues of the arts, heritage and culture as product=20

*	Working with the Tourism Industry=20
*	Site visit and class debrief of the experience=20

Day 4-Heritage, arts, and culture in the city: renewal and development=20

*	Aboriginal Tourism - Market research and product/market matching

*	Case study: Haida Gwaii=20
*	Case Study: Oaxaca Valley, Mexico=20
*	Group project work=20

Day 5-From principles to practice=20

*	Festivals and events-based cultural tourism=20
*	Issues of authenticity, sustainability and integrity=20
*	Case study: China's World Heritage Sites=20
*	Group project work=20

Day 6-Conclusions=20

*	Course review and participants' team presentations=20
*	Participant presentations and course wrap-up=20

Enrolment options allow you to choose to take courses either to enhance
professional development or to build academic credit. Individual course
descriptions and registration forms are available by contacting us at
crmp@uvcs.uvic.ca or by visiting our web site at=20
http://www.uvcs.uvic.ca/crmp/courses/ha489h-yukon.aspx.=20

=20

For more information, please contact:

 =20

Anissa Paulsen, Program Coordinator

Cultural Resource Management Program=20

Continuing Studies, University of Victoria=20

PO Box 3030 STN CSC Victoria BC Canada V8W 3N6=20

Tel: 250 721-8462 Fax: 250 721-8774=20

Email: apaulsen@uvcs.uvic.ca

Visit our Web site! http://www.uvcs.uvic.ca/crmp

To receive monthly email updates, contact crmp@uvcs.uvic.ca

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