[Bcma-l] Low Cost Marketing Workbook for Museums and Natural History Sites

[bcma-l@museumsassn.bc.ca]

Hi Everyone,
The Low Cost Marketing Workbook is again available for
purchase.

The workbook was developed because of requests from people
who couldn't attend a workshop in person. 
Chock full of case studies and specific examples, the
straight-forward worksheets are ideal as an introduction 
for summer staff or regular staff who are looking to review
their marketing approach. 

Geared for organizations with small budgets, Low Cost
Marketing introduces the 9 steps of marketing 
and uses a series of clearly laid out worksheets along with
examples to work through the process of 
knowing your product, identifying current or potential
markets and evaluating low cost marketing techniques
(including your existing brochures). It then leads you
through the process of using this information to create
a marketing plan and evaluating the fit between plan and
actual results. Key concepts in marketing are introduced. 

The worksheets take 6-7 hours to work through and as part of
the package, you also get a half hour of phone time
to ask questions. Workbook format is MS Word 97 and is 360
KB. Workbook can be purchased by
sending $65 (No GST) cheque or money order to:

Island Discovery & Training
835 Harewood Mines Rd.
Nanaimo, BC V9R 6P3

Please specify if you want a spiral-bound hard copy or
e-mail copy.

Thanks,

Donna Hill B.Sc. B.Ed. CHI
Director
Island Discovery & Training
835 Harewood Mines Rd.
Nanaimo, BC V9R 6P3
dhill@uniserve.com
250-753-5246
www.naturepark.com/