[Bcma-l] Fwd: CMA, Communique: Deadline,
National Museum Campaign with Kellogg Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Mon, 23 Jun 2008 13:27:40 -0700
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Subject: CMA, Communiqué: Deadline, National Museum Campaign with
Kellogg Canada [REF5360000815000008097]
Date: Fri, 20 Jun 2008 09:55:00 -0400
From: Canadian Museums Association des musées canadiens
<lmcconnell@museums.ca>
June 20, 2008
Last Call!
National Museum Campaign with Kellogg Canada
To participate, we need your Letter of Intent by next Friday JUNE 27
To all members;
*PLEASE forward to your marketing and communications staff.*
As you are aware, the CMA is coordinating a national public marketing
campaign with Kellogg Canada, planned for 2009. The campaign is open to
all museums, galleries, zoos, historic sites, and related heritage
institutions across Canada, whether CMA members or not.
*Sign up today!*
*This is a REMINDER that to participate, you need to complete the Letter
of Intent and return it to the CMA via fax or email before JUNE 27.*
*If you need the Letter,* email ngrattan@museums.ca
<mailto:ngrattan@museums.ca>
*Background*
>From April 1 to July 1 2009, Kellogg Canada will put a promotional
coupon on 3 million cereal boxes (both adult's and children's) across
the country. The coupon will entitle the bearer to one free entry to a
museum (to a maximum value of $10, one per family) when the bearer is
accompanied by a full-fare paying adult. Kellogg Canada will launch a
national media campaign highlighting museums as family destinations that
will include:
* National TV advertising for four weeks
* National promotions in grocery stores - reaching over 8 million
adults
* On-pack branding (front and back) of 3 million cereal boxes
* Regionally targeted print advertising in grocery flyers
* Promotional materials for use at participating sites
* Dedicated website promoting all participating museums with direct
links to your websites
*Don't miss this opportunity to reach out to Canadians across the
country --- even our Prime Minister eats breakfast!*
*Questions?*
*Naomi Grattan*
Director of Communications
Canadian Museums Association
613-567-0099 x223
Fax: 613-233-5438
ngrattan@museums.ca <mailto:ngrattan@museums.ca>
www.museums.ca <http://www.museums.ca>
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<th align="right" nowrap="nowrap" valign="baseline">Subject: </th>
<td>CMA, Communiqué: Deadline, National Museum Campaign with
Kellogg Canada [REF5360000815000008097]</td>
</tr>
<tr>
<th align="right" nowrap="nowrap" valign="baseline">Date: </th>
<td>Fri, 20 Jun 2008 09:55:00 -0400</td>
</tr>
<tr>
<th align="right" nowrap="nowrap" valign="baseline">From: </th>
<td>Canadian Museums Association des musées canadiens
<a class="moz-txt-link-rfc2396E" href="mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></a></td>
</tr>
</tbody>
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<br>
<font face="Arial">June 20, 2008 <br>
<br>
<h3><font color="#cb2128">Last Call!</font></h3>
<br>
<h2><font color="#000000">National Museum Campaign with Kellogg Canada</font></h2>
<br>
<h2><font color="#cb2128"><font color="#000000">To participate, we need
your Letter of Intent by next</font> Friday JUNE 27</font></h2>
<p><br>
<br>
To all members; <br>
<br>
<font color="#000000"><strong>PLEASE forward to your marketing and
communications staff.</strong></font> <br>
<br>
As you are aware, the CMA is coordinating a national public marketing
campaign with Kellogg Canada, planned for 2009. The campaign is open to
all museums, galleries, zoos, historic sites, and related heritage
institutions across Canada, whether CMA members or not. <br>
<br>
<strong><font color="#cb2128">Sign up today!</font></strong> <br>
<br>
<strong><font color="#000000">This is a REMINDER that to participate,
you need to complete the Letter of Intent and return it to the CMA via
fax or email before <font color="#cb2128">JUNE 27</font>.</font></strong>
<br>
<br>
<strong><font color="#000000">If you need the Letter,</font></strong>
email <a moz-do-not-send="true" href="mailto:ngrattan@museums.ca">ngrattan@museums.ca</a></p>
<p><br>
<strong><font color="#cb2128">Background</font></strong> <br>
>From April 1 to July 1 2009, Kellogg Canada will put a promotional
coupon on 3 million cereal boxes (both adult's and children's) across
the country. The coupon will entitle the bearer to one free entry to a
museum (to a maximum value of $10, one per family) when the bearer is
accompanied by a full-fare paying adult. Kellogg Canada will launch a
national media campaign highlighting museums as family destinations
that will include: </p>
<ul>
<li>National TV advertising for four weeks </li>
<li>National promotions in grocery stores - reaching over 8 million
adults </li>
<li>On-pack branding (front and back) of 3 million cereal boxes </li>
<li>Regionally targeted print advertising in grocery flyers </li>
<li>Promotional materials for use at participating sites </li>
<li>Dedicated website promoting all participating museums with direct
links to your websites </li>
</ul>
<p><strong><font color="#000000">Don't miss this opportunity to reach
out to Canadians across the country — even our Prime Minister eats
breakfast!</font></strong> <br>
<br>
<br>
<strong><font color="#cb2128">Questions?</font></strong> <br>
<strong><font color="#000000">Naomi Grattan</font></strong> <br>
Director of Communications <br>
Canadian Museums Association <br>
613-567-0099 x223 <br>
Fax: 613-233-5438<br>
<a moz-do-not-send="true" href="mailto:ngrattan@museums.ca">ngrattan@museums.ca</a>
<br>
<a moz-do-not-send="true" href="http://www.museums.ca">www.museums.ca</a> <br>
</p>
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