[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada

[bcma-l@museumsassn.bc.ca]

Thanks for the information, Craigdarroch Castle would be interested in 
participating in this campaign.

Best regards.

John Hughes
Business Development Manager

Craigdarroch Castle
1050 Joan Crescent, Victoria, B.C. V8S 3L5
Phone: 250.592.5323 Extension #22
Fax: 250.592.1099
jhughes@thecastle.ca


On 7-May-08, at 12:20 PM, bcma-l-admin@museumsassn.bc.ca wrote:

  -------- Original Message --------
Subject:
CMA, Communiqué: National Museum Campaign with Kellogg Canada 
[REF5360000773000007583]
Date:
Wed, 07 May 2008 14:46:00 -0400
From:
Canadian Museums Association des musées canadiens 
<lmcconnell@museums.ca>




May 7, 2008



National Museum Campaign with Kellogg Canada:
  Sign up today!



  To all members;

PLEASE forward to your marketing and communications staff.

  The CMA is pleased to announce an opportunity for all museums, 
galleries, zoos, heritage sites and related institutions across Canada 
to participate in a national marketing campaign with Kellogg Canada, 
planned for 2009.

  The goal for Kellogg's is to align their family of cereals with the 
social value of museums, and the family experience of shared time 
together – whether at the breakfast table, or walking through one of 
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of 
fame, and more.

  This is a tremendous opportunity for a national public awareness 
campaign for museums, which we have never done as a sector before. It 
requires NO CASH commitment from you, and we are working hard to keep 
it as simple as possible.

What is the promotion?
  >From April 1 to July 1 2009, Kellogg Canada will put a promotional 
coupon on 3 million cereal boxes (both adult’s and children’s) across 
the country.

  The coupon will entitle the bearer to one free entry to a museum (to a 
maximum value of $10, one per family) when the bearer is accompanied by 
a full-fare paying adult.

  Kellogg Canada will launch a national media campaign highlighting 
museums as family destinations that will include:
	• 	National TV advertising for four weeks
	• 	National promotions in grocery stores – reaching over 8 million 
adults
	• 	On-pack branding (front and back) of 3 million cereal boxes
	• 	Regionally targeted print advertising in grocery flyers
	• 	Promotional materials for use at participating sites
	• 	Dedicated website promoting all participating museums with direct 
links to your websites

What if you don't charge admission?
  You can still participate and benefit from new exposure! Consider 
offering everyone who brings in a coupon another promotion in exchange 
(for example: half-price off an event ticket, discount in the gift 
shop, reduced membership fees, etc.).

  You can also consider getting regional promotion for your site by 
offering a prize.

What if you’re not a CMA member?
  This opportunity is open to all museums and related institutions 
across Canada, whether they are CMA members or not.

Sign up today!
  At this time, we need your commitment. This is what you need to do:
	• 	Reply to this email, stating your interest in participating.
	• 	CMA will send you the complete details and the Letter of Intent to 
Participate.
	• 	You will need to complete the Letter and return it to the CMA by 
June 27, 2008.
Don't miss this opportunity to reach out to Canadians across the 
country – even our Prime Minister eats breakfast!



Questions?

Naomi Grattan
  Director of Communications
  Canadian Museums Association
  613-567-0099 x223
ngrattan@museums.ca
www.museums.ca