[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg Canada

Wed, 07 May 2008 16:02:36 -0700

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The Kamloops Museum & Archives is very pleased to participate in this
initiative.     - Elisabeth Duckworth

>>> <bcma-l-admin@museumsassn.bc.ca> 07/05/2008 12:20 pm >>>
-------- Original Message -------- 
Subject: CMA, Communiqué: National Museum Campaign with Kellogg Canada
[REF5360000773000007583]
Date: Wed, 07 May 2008 14:46:00 -0400
From: Canadian Museums Association des musées canadiens
<lmcconnell@museums.ca> ( mailto:lmcconnell@museums.ca )

May 7, 2008 

National Museum Campaign with Kellogg Canada: 
Sign up today! 

To all members; 

PLEASE forward to your marketing and communications staff. 

The CMA is pleased to announce an opportunity for all museums,
galleries, zoos, heritage sites and related institutions across Canada
to participate in a national marketing campaign with Kellogg Canada,
planned for 2009. 

The goal for Kellogg's is to align their family of cereals with the
social value of museums, and the family experience of shared time
together – whether at the breakfast table, or walking through one of
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of
fame, and more. 

This is a tremendous opportunity for a national public awareness
campaign for museums, which we have never done as a sector before. It
requires NO CASH commitment from you, and we are working hard to keep it
as simple as possible. 

What is the promotion? 
>From April 1 to July 1 2009, Kellogg Canada will put a promotional
coupon on 3 million cereal boxes (both adult’s and children’s) across
the country. 

The coupon will entitle the bearer to one free entry to a museum (to a
maximum value of $10, one per family) when the bearer is accompanied by
a full-fare paying adult. 

Kellogg Canada will launch a national media campaign highlighting
museums as family destinations that will include: 
National TV advertising for four weeks 

National promotions in grocery stores – reaching over 8 million adults

On-pack branding (front and back) of 3 million cereal boxes 
Regionally targeted print advertising in grocery flyers 
Promotional materials for use at participating sites 
Dedicated website promoting all participating museums with direct links
to your websites 

What if you don't charge admission? 
You can still participate and benefit from new exposure! Consider
offering everyone who brings in a coupon another promotion in exchange
(for example: half-price off an event ticket, discount in the gift shop,
reduced membership fees, etc.). 

You can also consider getting regional promotion for your site by
offering a prize. 

What if you’re not a CMA member? 
This opportunity is open to all museums and related institutions across
Canada, whether they are CMA members or not. 

Sign up today! 
At this time, we need your commitment. This is what you need to do:
Reply to this email, stating your interest in participating. 
CMA will send you the complete details and the Letter of Intent to
Participate. 
You will need to complete the Letter and return it to the CMA by June
27, 2008. 
Don't miss this opportunity to reach out to Canadians across the
country – even our Prime Minister eats breakfast! 

Questions? 
Naomi Grattan 
Director of Communications 
Canadian Museums Association 
613-567-0099 x223 
ngrattan@museums.ca 
www.museums.ca ( http://www.museums.ca/ )

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<BODY style=3D"MARGIN: 4px 4px 1px; FONT: 10pt Tahoma">The Kamloops Museum =
&amp; Archives is very pleased to participate in this initiative.&nbsp;&nbs=
p;&nbsp;&nbsp; - Elisabeth Duckworth &gt;&gt;&gt; &lt;bcma-l-admin@m=
useumsassn.bc.ca&gt; 07/05/2008 12:20 pm &gt;&gt;&gt; -------- Original =
Message --------=20
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<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Subject: </TH>
<TD>CMA, Communiqu=C3=A9: National Museum Campaign with Kellogg Canada =
[REF5360000773000007583]</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Date: </TH>
<TD>Wed, 07 May 2008 14:46:00 -0400</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>From: </TH>
<TD>Canadian Museums Association des mus=C3=A9es canadiens <A class=3Dmoz-t=
xt-link-rfc2396E href=3D"mailto:lmcconnell@museums.ca">&lt;lmcconnell@museu=
ms.ca&gt;</A></TD></TR></TBODY></TABLE> 
 May 7, 2008 
<H2>National Museum Campaign with Kellogg Canada: =
 Sign up today! </H2>
 To all members; PLEASE =
forward to your marketing and communications staff. =
 The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada to =
participate in a national marketing campaign with Kellogg Canada, planned =
for 2009. The goal for Kellogg's is to align their family of =
cereals with the social value of museums, and the family experience of =
shared time together =E2=80=93 whether at the breakfast table, or walking =
through one of Canada's 2,500 museums, galleries, zoos, heritage sites, =
sport halls of fame, and more. This is a tremendous opportunity =
for a national public awareness campaign for museums, which we have never =
done as a sector before. It requires NO CASH commitment from you, and we =
are working hard to keep it as simple as possible. What is the promotion? &gt;From April =
1 to July 1 2009, Kellogg Canada will put a promotional coupon on =
3 million cereal boxes (both =
adult=E2=80=99s and children=E2=80=99s) across the country. The =
coupon will entitle the bearer to one free entry to a museum (to a maximum =
value of $10, one per family) when the bearer is accompanied by a =
full-fare paying adult. Kellogg Canada will launch a national =
media campaign highlighting museums as family destinations that will =
include: 
<UL>
<LI>National TV advertising for four =
weeks </LI>
<LI>National promotions in grocery stores =E2=80=93 reaching over 8 =
million adults </LI>
<LI>On-pack branding (front and back) of 3 million cereal boxes </LI>
<LI>Regionally targeted print advertising in grocery flyers </LI>
<LI>Promotional materials for use at participating sites </LI>
<LI>Dedicated website promoting all participating museums with direct =
links to your websites </LI></UL>
What if you don't charge admission?=
 You can still participate and benefit from new exposure! =
Consider offering everyone who brings in a coupon another promotion in =
exchange (for example: half-price off an event ticket, discount in the =
gift shop, reduced membership fees, etc.). You can also consider =
getting regional promotion for your site by offering a prize. <STRO=
NG>What if you=E2=80=99re not a CMA member?</S=
TRONG> This opportunity is open to all museums and related institutions=
 across Canada, whether they are CMA members or not. Sign up today! At this time, =
we need your commitment. This is what you need to do:
<UL>
<LI>Reply to this email, stating your interest in participating. </LI>
<LI>CMA will send you the complete details and the Letter of Intent to Participate. </LI>
<LI>You will need to complete the Letter and return it to the CMA by =
June 27, 2008. </LI></UL><STR=
ONG>Don't miss this opportunity to reach out to =
Canadians across the country =E2=80=93 even our Prime Minister eats =
breakfast! 
<H4> Questions? </H4>
Naomi Grattan Director=
 of Communications Canadian Museums Association 613-567-0099 x223 =
 <A href=3D"mailto:ngrattan@museums.ca" moz-do-not-send=3D"true">ngratta=
n@museums.ca</A> <A href=3D"http://www.museums.ca/" moz-do-not-send=3D"t=
rue">www.museums.ca</A>
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