[Bcma-l] CMA, Communique: National Museum Campaign with Kellogg
Canada
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Thu, 08 May 2008 12:49:51 -0700
This is a multi-part message in MIME format.
------=_NextPart_000_0021_01C8B10A.015B7760
Content-Type: text/plain;
charset="UTF-8"
Content-Transfer-Encoding: quoted-printable
Thank you for the information, the Cowichan Valley Museum & Archives =
would like to participate in this campaign.
Kathryn Gagnon
Curator/Manager
Cowichan Valley Museum and Archives
----- Original Message -----=20
From: bcma-l-admin@museumsassn.bc.ca=20
To: BCMA-L=20
Sent: Wednesday, May 07, 2008 4:02 PM
Subject: Re: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada
The Kamloops Museum & Archives is very pleased to participate in this =
initiative. - Elisabeth Duckworth
>>> <bcma-l-admin@museumsassn.bc.ca> 07/05/2008 12:20 pm >>>
-------- Original Message -------- Subject: CMA, Communiqu=C3=A9: =
National Museum Campaign with Kellogg Canada [REF5360000773000007583]=20
Date: Wed, 07 May 2008 14:46:00 -0400=20
From: Canadian Museums Association des mus=C3=A9es canadiens =
<lmcconnell@museums.ca>=20
May 7, 2008=20
National Museum Campaign with Kellogg Canada:=20
Sign up today!=20
To all members;=20
PLEASE forward to your marketing and communications staff.=20
The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009.=20
The goal for Kellogg's is to align their family of cereals with the =
social value of museums, and the family experience of shared time =
together =E2=80=93 whether at the breakfast table, or walking through =
one of Canada's 2,500 museums, galleries, zoos, heritage sites, sport =
halls of fame, and more.=20
This is a tremendous opportunity for a national public awareness =
campaign for museums, which we have never done as a sector before. It =
requires NO CASH commitment from you, and we are working hard to keep it =
as simple as possible.=20
What is the promotion?=20
>From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon on 3 million cereal boxes (both adult=E2=80=99s and =
children=E2=80=99s) across the country.=20
The coupon will entitle the bearer to one free entry to a museum (to a =
maximum value of $10, one per family) when the bearer is accompanied by =
a full-fare paying adult.=20
Kellogg Canada will launch a national media campaign highlighting =
museums as family destinations that will include:=20
a.. National TV advertising for four weeks=20
b.. National promotions in grocery stores =E2=80=93 reaching over 8 =
million adults=20
c.. On-pack branding (front and back) of 3 million cereal boxes=20
d.. Regionally targeted print advertising in grocery flyers=20
e.. Promotional materials for use at participating sites=20
f.. Dedicated website promoting all participating museums with =
direct links to your websites=20
What if you don't charge admission?=20
You can still participate and benefit from new exposure! Consider =
offering everyone who brings in a coupon another promotion in exchange =
(for example: half-price off an event ticket, discount in the gift shop, =
reduced membership fees, etc.).=20
You can also consider getting regional promotion for your site by =
offering a prize.=20
What if you=E2=80=99re not a CMA member?=20
This opportunity is open to all museums and related institutions =
across Canada, whether they are CMA members or not.=20
Sign up today!=20
At this time, we need your commitment. This is what you need to do:
a.. Reply to this email, stating your interest in participating.=20
b.. CMA will send you the complete details and the Letter of Intent =
to Participate.=20
c.. You will need to complete the Letter and return it to the CMA by =
June 27, 2008.=20
Don't miss this opportunity to reach out to Canadians across the =
country =E2=80=93 even our Prime Minister eats breakfast!=20
Questions?=20
Naomi Grattan=20
Director of Communications=20
Canadian Museums Association=20
613-567-0099 x223=20
ngrattan@museums.ca
www.museums.ca
=20
------=_NextPart_000_0021_01C8B10A.015B7760
Content-Type: text/html;
charset="UTF-8"
Content-Transfer-Encoding: quoted-printable
=EF=BB=BF<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<HTML><HEAD>
<META http-equiv=3DContent-Type content=3D"text/html; charset=3Dutf-8">
<META content=3D"MSHTML 6.00.2800.1561" name=3DGENERATOR>
<STYLE></STYLE>
</HEAD>
<BODY style=3D"MARGIN: 4px 4px 1px; FONT: 10pt Tahoma" =
bgColor=3D#ffffff>
<DIV>Thank you for the information, the Cowichan Valley Museum =
&=20
Archives would like to participate in this campaign.<BR></DIV>
<DIV>Kathryn Gagnon<BR>Curator/Manager<BR>Cowichan Valley Museum and=20
Archives</DIV>
<BLOCKQUOTE dir=3Dltr=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style=3D"FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV=20
style=3D"BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>=20
<A title=3Dbcma-l-admin@museumsassn.bc.ca=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
</DIV>
<DIV style=3D"FONT: 10pt arial"><B>To:</B> <A =
title=3Dbcma-l@museumsassn.bc.ca=20
href=3D"mailto:bcma-l@museumsassn.bc.ca">BCMA-L</A> </DIV>
<DIV style=3D"FONT: 10pt arial"><B>Sent:</B> Wednesday, May 07, 2008 =
4:02=20
PM</DIV>
<DIV style=3D"FONT: 10pt arial"><B>Subject:</B> Re: [Bcma-l] CMA, =
Communique:=20
National Museum Campaign with Kellogg Canada</DIV>
<DIV><BR></DIV>The Kamloops Museum & Archives is very pleased to=20
participate in this initiative. - Elisabeth=20
Duckworth<BR><BR>>>> <<A=20
=
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>>=20
07/05/2008 12:20 pm >>><BR>-------- Original Message -------- =
<TABLE class=3Dmoz-email-headers-table cellSpacing=3D0 cellPadding=3D0 =
border=3D0>
<TBODY>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Subject: </TH>
<TD>CMA, Communiqu=C3=A9: National Museum Campaign with Kellogg =
Canada=20
[REF5360000773000007583]</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>Date: </TH>
<TD>Wed, 07 May 2008 14:46:00 -0400</TD></TR>
<TR>
<TH vAlign=3Dbaseline noWrap align=3Dright>From: </TH>
<TD>Canadian Museums Association des mus=C3=A9es canadiens <A=20
class=3Dmoz-txt-link-rfc2396E=20
=
href=3D"mailto:lmcconnell@museums.ca"><lmcconnell@museums.ca></A></=
TD></TR></TBODY></TABLE><BR><BR>
<P><BR></P><FONT face=3DArial>May 7, 2008 <BR><BR><BR>
<H2><FONT color=3D#cb2128>National Museum Campaign with Kellogg =
Canada: <BR>Sign=20
up today!</FONT> </H2>
<P><BR><BR>To all members; <BR><BR><STRONG><FONT =
color=3D#000000>PLEASE forward=20
to your marketing and communications staff.</FONT></STRONG> =
<BR><BR>The CMA is=20
pleased to announce an opportunity for all museums, galleries, zoos, =
heritage=20
sites and related institutions across Canada to participate in a =
national=20
marketing campaign with Kellogg Canada, planned for 2009. <BR><BR>The =
goal for=20
Kellogg's is to align their family of cereals with the social value of =
museums, and the family experience of shared time together =E2=80=93 =
whether at the=20
breakfast table, or walking through one of Canada's 2,500 museums, =
galleries,=20
zoos, heritage sites, sport halls of fame, and more. <BR><BR>This is a =
tremendous opportunity for a national public awareness campaign for =
museums,=20
which we have never done as a sector before. It requires NO CASH =
commitment=20
from you, and we are working hard to keep it as simple as possible.=20
<BR><BR><STRONG><FONT color=3D#cb2128>What is the =
promotion?</FONT></STRONG>=20
<BR>>From April 1 to July 1 2009, Kellogg Canada will put a =
promotional=20
coupon on <STRONG><FONT color=3D#000000>3 million cereal =
boxes</FONT></STRONG>=20
(both adult=E2=80=99s and children=E2=80=99s) across the country. =
<BR><BR>The coupon will=20
entitle the bearer to one free entry to a museum (to a maximum value =
of $10,=20
one per family) when the bearer is accompanied by a full-fare paying =
adult.=20
<BR><BR>Kellogg Canada will launch a national media campaign =
highlighting=20
museums as family destinations that will include: </P>
<UL>
<LI><STRONG><FONT color=3D#000000>National TV advertising for four=20
weeks</FONT></STRONG>=20
<LI>National promotions in grocery stores =E2=80=93 reaching over 8 =
million adults=20
<LI>On-pack branding (front and back) of 3 million cereal boxes=20
<LI>Regionally targeted print advertising in grocery flyers=20
<LI>Promotional materials for use at participating sites=20
<LI>Dedicated website promoting all participating museums with =
direct links=20
to your websites </LI></UL>
<P><STRONG><FONT color=3D#cb2128>What if you don't charge=20
admission?</FONT></STRONG> <BR>You can still participate and benefit =
from new=20
exposure! Consider offering everyone who brings in a coupon another =
promotion=20
in exchange (for example: half-price off an event ticket, discount in =
the gift=20
shop, reduced membership fees, etc.). <BR><BR>You can also consider =
getting=20
regional promotion for your site by offering a prize. =
<BR><BR><STRONG><FONT=20
color=3D#cb2128>What if you=E2=80=99re not a CMA =
member?</FONT></STRONG> <BR>This=20
opportunity is open to all museums and related institutions across =
Canada,=20
whether they are CMA members or not. <BR><BR><FONT =
color=3D#cb2128><STRONG>Sign=20
up today!</STRONG></FONT> <BR>At this time, we need your commitment. =
This is=20
what you need to do:</P>
<UL>
<LI>Reply to this email, stating your interest in participating.=20
<LI>CMA will send you the complete details and the <STRONG><FONT=20
color=3D#000000>Letter of Intent to Participate</FONT></STRONG>.=20
<LI>You will need to complete the Letter and return it to the CMA by =
<STRONG><FONT color=3D#000000>June 27, 2008</FONT></STRONG>.=20
</LI></UL><STRONG><FONT color=3D#000000>Don't miss this opportunity to =
reach out=20
to Canadians across the country =E2=80=93 even our Prime Minister eats =
breakfast!=20
<BR></FONT></STRONG><BR>
<H4><BR><FONT color=3D#cb2128>Questions?</FONT> </H4>
<P><STRONG><FONT color=3D#000000>Naomi Grattan</FONT></STRONG> =
<BR>Director of=20
Communications <BR>Canadian Museums Association <BR>613-567-0099 x223 =
<BR><A=20
href=3D"mailto:ngrattan@museums.ca"=20
moz-do-not-send=3D"true">ngrattan@museums.ca</A><BR><A=20
href=3D"http://www.museums.ca/" =
moz-do-not-send=3D"true">www.museums.ca</A></P>
<P><BR><BR><BR> </P></BLOCKQUOTE></FONT></BODY></HTML>
------=_NextPart_000_0021_01C8B10A.015B7760--