[Bcma-l] RE: [Bcma-l] CMA, Communiqué: National Museum Camp aign with Kellogg Canada

bcma-l@museumsassn.bc.ca bcma-l@museumsassn.bc.ca
Fri, 9 May 2008 21:55:28 -0700


This is a multi-part message in MIME format.

------=_NextPart_000_003C_01C8B21F.649B9FB0
Content-Type: text/plain;
	charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable

Yes, The Valemount Museum would be interested in participating.

Thanks
Rashmi Narayan
---
Administrator
Valemount Museum & Archives - A Golden Raven Experience =
(www.goldenraven.ca)
Box 850, Valemount, BC V0E 2Z0
Phone (250) 566-4177 / Winter (250) 566 8428
Fax: (250) 566-4244
vmuseum@telus.net
www.valemountmuseum.ca

-------------------------------------------------------------------------=
-------

  From: bcma-l-admin@museumsassn.bc.ca =
[mailto:bcma-l-admin@museumsassn.bc.ca]=20
  Sent: May 7, 2008 12:46 PM
  To: BCMA-L
  Subject: [Bcma-l] CMA, Communique: National Museum Campaign with =
Kellogg Canada

  =20

  -------- Original Message --------=20

        Subject:=20
       CMA, Communiqu=E9: National Museum Campaign with Kellogg Canada =
[REF5360000773000007583]
      =20
        Date:=20
       Wed, 07 May 2008 14:46:00 -0400
      =20
        From:=20
       Canadian Museums Association des mus=E9es canadiens =
<lmcconnell@museums.ca>
      =20

  =20

  =20

  May 7, 2008=20



  National Museum Campaign with Kellogg Canada:=20
  Sign up today!=20


  To all members;=20

  PLEASE forward to your marketing and communications staff.=20

  The CMA is pleased to announce an opportunity for all museums, =
galleries, zoos, heritage sites and related institutions across Canada =
to participate in a national marketing campaign with Kellogg Canada, =
planned for 2009.=20

  The goal for Kellogg's is to align their family of cereals with the =
social value of museums, and the family experience of shared time =
together - whether at the breakfast table, or walking through one of =
Canada's 2,500 museums, galleries, zoos, heritage sites, sport halls of =
fame, and more.=20

  This is a tremendous opportunity for a national public awareness =
campaign for museums, which we have never done as a sector before. It =
requires NO CASH commitment from you, and we are working hard to keep it =
as simple as possible.=20

  What is the promotion?=20
  >From April 1 to July 1 2009, Kellogg Canada will put a promotional =
coupon on 3 million cereal boxes (both adult's and children's) across =
the country.=20

  The coupon will entitle the bearer to one free entry to a museum (to a =
maximum value of $10, one per family) when the bearer is accompanied by =
a full-fare paying adult.=20

  Kellogg Canada will launch a national media campaign highlighting =
museums as family destinations that will include:=20

  =B7         National TV advertising for four weeks=20

  =B7         National promotions in grocery stores - reaching over 8 =
million adults=20

  =B7         On-pack branding (front and back) of 3 million cereal =
boxes=20

  =B7         Regionally targeted print advertising in grocery flyers=20

  =B7         Promotional materials for use at participating sites=20

  =B7         Dedicated website promoting all participating museums with =
direct links to your websites=20

  What if you don't charge admission?=20
  You can still participate and benefit from new exposure! Consider =
offering everyone who brings in a coupon another promotion in exchange =
(for example: half-price off an event ticket, discount in the gift shop, =
reduced membership fees, etc.).=20

  You can also consider getting regional promotion for your site by =
offering a prize.=20

  What if you're not a CMA member?=20
  This opportunity is open to all museums and related institutions =
across Canada, whether they are CMA members or not.=20

  Sign up today!=20
  At this time, we need your commitment. This is what you need to do:

  =B7         Reply to this email, stating your interest in =
participating.=20

  =B7         CMA will send you the complete details and the Letter of =
Intent to Participate.=20

  =B7         You will need to complete the Letter and return it to the =
CMA by June 27, 2008.=20

  Don't miss this opportunity to reach out to Canadians across the =
country - even our Prime Minister eats breakfast!=20


  Questions?=20
  Naomi Grattan=20
  Director of Communications=20
  Canadian Museums Association=20
  613-567-0099 x223=20
  ngrattan@museums.ca
  www.museums.ca





------=_NextPart_000_003C_01C8B21F.649B9FB0
Content-Type: text/html;
	charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<HTML xmlns=3D"http://www.w3.org/TR/REC-html40" xmlns:v =3D=20
"urn:schemas-microsoft-com:vml" xmlns:o =3D=20
"urn:schemas-microsoft-com:office:office" xmlns:w =3D=20
"urn:schemas-microsoft-com:office:word" xmlns:st1 =3D=20
"urn:schemas-microsoft-com:office:smarttags"><HEAD>
<META http-equiv=3DContent-Type content=3D"text/html; =
charset=3Diso-8859-1">
<META content=3D"MSHTML 6.00.2900.3314" name=3DGENERATOR><!--[if !mso]>
<STYLE>v\:* {
	BEHAVIOR: url(#default#VML)
}
o\:* {
	BEHAVIOR: url(#default#VML)
}
w\:* {
	BEHAVIOR: url(#default#VML)
}
.shape {
	BEHAVIOR: url(#default#VML)
}
</STYLE>
<![endif]--><o:SmartTagType name=3D"PlaceType"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"PlaceName"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"address"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"Street"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"country-region"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><o:SmartTagType=20
name=3D"place"=20
namespaceuri=3D"urn:schemas-microsoft-com:office:smarttags"></o:SmartTagT=
ype><!--[if !mso]>
<STYLE>
st1\:*{behavior:url(#default#ieooui) }
</STYLE>
<![endif]-->
<STYLE>
<!--
 /* Font Definitions */
 @font-face
	{font-family:Wingdings;
	panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
	{font-family:Tahoma;
	panose-1:2 11 6 4 3 5 4 4 2 4;}
 /* Style Definitions */
 p.MsoNormal, li.MsoNormal, div.MsoNormal
	{margin:0cm;
	margin-bottom:.0001pt;
	font-size:12.0pt;
	font-family:"Times New Roman";
	color:black;}
h2
	{mso-margin-top-alt:auto;
	margin-right:0cm;
	mso-margin-bottom-alt:auto;
	margin-left:0cm;
	font-size:18.0pt;
	font-family:"Times New Roman";
	color:black;
	font-weight:bold;}
h4
	{mso-margin-top-alt:auto;
	margin-right:0cm;
	mso-margin-bottom-alt:auto;
	margin-left:0cm;
	font-size:12.0pt;
	font-family:"Times New Roman";
	color:black;
	font-weight:bold;}
a:link, span.MsoHyperlink
	{color:blue;
	text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
	{color:blue;
	text-decoration:underline;}
p
	{mso-margin-top-alt:auto;
	margin-right:0cm;
	mso-margin-bottom-alt:auto;
	margin-left:0cm;
	font-size:12.0pt;
	font-family:"Times New Roman";
	color:black;}
span.EmailStyle19
	{mso-style-type:personal-reply;
	font-family:"Times New Roman";
	color:blue;
	font-weight:normal;
	font-style:normal;
	text-decoration:none none;}
@page Section1
	{size:612.0pt 792.0pt;
	margin:72.0pt 90.0pt 72.0pt 90.0pt;}
div.Section1
	{page:Section1;}
 /* List Definitions */
 @list l0
	{mso-list-id:1506284662;
	mso-list-template-ids:1783007718;}
@list l0:level1
	{mso-level-number-format:bullet;
	mso-level-text:\F0B7;
	mso-level-tab-stop:36.0pt;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	mso-ansi-font-size:10.0pt;
	font-family:Symbol;}
@list l1
	{mso-list-id:1692606848;
	mso-list-template-ids:-363285826;}
@list l1:level1
	{mso-level-number-format:bullet;
	mso-level-text:\F0B7;
	mso-level-tab-stop:36.0pt;
	mso-level-number-position:left;
	text-indent:-18.0pt;
	mso-ansi-font-size:10.0pt;
	font-family:Symbol;}
ol
	{margin-bottom:0cm;}
ul
	{margin-bottom:0cm;}
-->
</STYLE>
<!--[if gte mso 9]><xml>
 <o:shapedefaults v:ext=3D"edit" spidmax=3D"1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
 <o:shapelayout v:ext=3D"edit">
  <o:idmap v:ext=3D"edit" data=3D"1" />
 </o:shapelayout></xml><![endif]--></HEAD>
<BODY lang=3DEN-US vLink=3Dblue link=3Dblue bgColor=3Dwhite>
<DIV><FONT face=3DArial size=3D2>Yes, The Valemount Museum would be =
interested in=20
participating.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT>&nbsp;</DIV>
<DIV><FONT face=3DArial size=3D2>Thanks</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>Rashmi Narayan</FONT></DIV>
<DIV>---<BR>Administrator<BR>Valemount Museum &amp; Archives - A Golden =
Raven=20
Experience (<A =
href=3D"http://www.goldenraven.ca">www.goldenraven.ca</A>)<BR>Box=20
850, Valemount, BC V0E 2Z0<BR>Phone (250) 566-4177 / Winter (250) 566=20
8428<BR>Fax: (250) 566-4244<BR><A=20
href=3D"mailto:vmuseum@telus.net">vmuseum@telus.net</A><BR><A=20
href=3D"http://www.valemountmuseum.ca">www.valemountmuseum.ca</A><BR><FON=
T=20
face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt; COLOR: windowtext">
<HR tabIndex=3D-1 align=3Dcenter width=3D"100%" SIZE=3D2>
</SPAN></FONT></DIV>
<BLOCKQUOTE dir=3Dltr=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
  <DIV class=3DSection1>
  <DIV>
  <P class=3DMsoNormal style=3D"MARGIN-LEFT: 36pt"><B><FONT =
face=3DTahoma color=3Dblack=20
  size=3D2><SPAN=20
  style=3D"FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: windowtext; =
FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT=20
  face=3DTahoma color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; COLOR: windowtext; FONT-FAMILY: Tahoma"> <A=20
  =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</A>=20
  [mailto:bcma-l-admin@museumsassn.bc.ca] <BR><B><SPAN=20
  style=3D"FONT-WEIGHT: bold">Sent:</SPAN></B> May 7, 2008 12:46 =
PM<BR><B><SPAN=20
  style=3D"FONT-WEIGHT: bold">To:</SPAN></B> BCMA-L<BR><B><SPAN=20
  style=3D"FONT-WEIGHT: bold">Subject:</SPAN></B> [Bcma-l] CMA, =
Communique:=20
  <st1:PlaceName w:st=3D"on">National</st1:PlaceName> <st1:PlaceType=20
  w:st=3D"on">Museum</st1:PlaceType> Campaign with Kellogg =
<st1:country-region=20
  w:st=3D"on"><st1:place=20
  w:st=3D"on">Canada</st1:place></st1:country-region></SPAN></FONT><FONT =

  color=3Dblack><SPAN=20
style=3D"COLOR: windowtext"><o:p></o:p></SPAN></FONT></P></DIV>
  <P class=3DMsoNormal style=3D"MARGIN-LEFT: 36pt"><FONT face=3D"Times =
New Roman"=20
  color=3Dblack size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt"><o:p>&nbsp;</o:p></SPAN></FONT></P>
  <P class=3DMsoNormal style=3D"MARGIN-LEFT: 36pt"><FONT face=3D"Times =
New Roman"=20
  color=3Dblack size=3D3><SPAN style=3D"FONT-SIZE: 12pt">-------- =
Original Message=20
  -------- <o:p></o:p></SPAN></FONT></P>
  <TABLE class=3DMsoNormalTable style=3D"MARGIN-LEFT: 36pt; WIDTH: =
432pt"=20
  cellSpacing=3D0 cellPadding=3D0 width=3D576 border=3D0>
    <TBODY>
    <TR>
      <TD=20
      style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm"=20
      vAlign=3Dtop noWrap>
        <P class=3DMsoNormal style=3D"TEXT-ALIGN: right" =
align=3Dright><B><FONT=20
        face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
        style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Subject:=20
        <o:p></o:p></SPAN></FONT></B></P></TD>
      <TD=20
      style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm">
        <P class=3DMsoNormal><FONT face=3D"Times New Roman" =
color=3Dblack size=3D3><SPAN=20
        style=3D"FONT-SIZE: 12pt">CMA, Communiqu=E9: <st1:PlaceName=20
        w:st=3D"on">National</st1:PlaceName> <st1:PlaceType=20
        w:st=3D"on">Museum</st1:PlaceType> Campaign with Kellogg=20
        <st1:country-region w:st=3D"on"><st1:place=20
        w:st=3D"on">Canada</st1:place></st1:country-region>=20
        [REF5360000773000007583]<o:p></o:p></SPAN></FONT></P></TD></TR>
    <TR>
      <TD=20
      style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm"=20
      vAlign=3Dtop noWrap>
        <P class=3DMsoNormal style=3D"TEXT-ALIGN: right" =
align=3Dright><B><FONT=20
        face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
        style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">Date:=20
        <o:p></o:p></SPAN></FONT></B></P></TD>
      <TD=20
      style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm">
        <P class=3DMsoNormal><FONT face=3D"Times New Roman" =
color=3Dblack size=3D3><SPAN=20
        style=3D"FONT-SIZE: 12pt">Wed, 07 May 2008 14:46:00=20
        -0400<o:p></o:p></SPAN></FONT></P></TD></TR>
    <TR>
      <TD=20
      style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm"=20
      vAlign=3Dtop noWrap>
        <P class=3DMsoNormal style=3D"TEXT-ALIGN: right" =
align=3Dright><B><FONT=20
        face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
        style=3D"FONT-WEIGHT: bold; FONT-SIZE: 12pt">From:=20
        <o:p></o:p></SPAN></FONT></B></P></TD>
      <TD=20
      style=3D"PADDING-RIGHT: 0cm; PADDING-LEFT: 0cm; PADDING-BOTTOM: =
0cm; PADDING-TOP: 0cm">
        <P class=3DMsoNormal><FONT face=3D"Times New Roman" =
color=3Dblack size=3D3><SPAN=20
        style=3D"FONT-SIZE: 12pt">Canadian Museums Association des =
mus=E9es=20
        canadiens <A=20
        =
href=3D"mailto:lmcconnell@museums.ca">&lt;lmcconnell@museums.ca&gt;</A><o=
:p></o:p></SPAN></FONT></P></TD></TR></TBODY></TABLE>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 36pt; MARGIN-RIGHT: 0cm; =
mso-margin-top-alt: 0cm"><FONT=20
  face=3D"Times New Roman" color=3Dblack size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt"><o:p>&nbsp;</o:p></SPAN></FONT></P>
  <P style=3D"MARGIN-LEFT: 36pt"><FONT face=3D"Times New Roman" =
color=3Dblack=20
  size=3D3><SPAN style=3D"FONT-SIZE: =
12pt"><o:p>&nbsp;</o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 36pt; MARGIN-RIGHT: 0cm; =
mso-margin-top-alt: 0cm"><FONT=20
  face=3DArial color=3Dblack size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">May 7, 2008=20
  <BR><BR><o:p></o:p></SPAN></FONT></P>
  <H2 style=3D"MARGIN-LEFT: 36pt"><st1:PlaceName w:st=3D"on"><B><FONT =
face=3DArial=20
  color=3D#cb2128 size=3D5><SPAN=20
  style=3D"FONT-SIZE: 18pt; COLOR: #cb2128; FONT-FAMILY: =
Arial">National</SPAN></FONT></B></st1:PlaceName><FONT=20
  face=3DArial color=3D#cb2128><SPAN style=3D"COLOR: #cb2128; =
FONT-FAMILY: Arial">=20
  <st1:PlaceType w:st=3D"on">Museum</st1:PlaceType> Campaign with =
Kellogg=20
  <st1:country-region w:st=3D"on"><st1:place=20
  w:st=3D"on">Canada</st1:place></st1:country-region>: <BR>Sign up=20
  today!</SPAN></FONT><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">=20
  <o:p></o:p></SPAN></FONT></H2>
  <P style=3D"MARGIN-LEFT: 36pt"><FONT face=3DArial color=3Dblack =
size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial"><BR><BR>To all members;=20
  <BR><BR><STRONG><B><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">PLEASE=20
  forward to your marketing and communications =
staff.</SPAN></FONT></B></STRONG>=20
  <BR><BR>The CMA is pleased to announce an opportunity for all museums, =

  galleries, zoos, heritage sites and related institutions across=20
  <st1:country-region w:st=3D"on">Canada</st1:country-region> to =
participate in a=20
  national marketing campaign with Kellogg <st1:country-region=20
  w:st=3D"on"><st1:place =
w:st=3D"on">Canada</st1:place></st1:country-region>,=20
  planned for 2009. <BR><BR>The goal for Kellogg's is to align their =
family of=20
  cereals with the social value of museums, and the family experience of =
shared=20
  time together =96 whether at the breakfast table, or walking through =
one of=20
  <st1:country-region w:st=3D"on"><st1:place=20
  w:st=3D"on">Canada</st1:place></st1:country-region>'s 2,500 museums, =
galleries,=20
  zoos, heritage sites, sport halls of fame, and more. <BR><BR>This is a =

  tremendous opportunity for a national public awareness campaign for =
museums,=20
  which we have never done as a sector before. It requires NO CASH =
commitment=20
  from you, and we are working hard to keep it as simple as possible.=20
  <BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial =
color=3D#cb2128><SPAN=20
  style=3D"COLOR: #cb2128; FONT-FAMILY: Arial">What is the=20
  promotion?</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial"> <BR>&gt;From April 1 to July 1 2009, =
Kellogg=20
  <st1:country-region w:st=3D"on"><st1:place=20
  w:st=3D"on">Canada</st1:place></st1:country-region> will put a =
promotional=20
  coupon on <STRONG><B><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">3=20
  million cereal boxes</SPAN></FONT></B></STRONG> (both adult=92s and =
children=92s)=20
  across the country. <BR><BR>The coupon will entitle the bearer to one =
free=20
  entry to a museum (to a maximum value of $10, one per family) when the =
bearer=20
  is accompanied by a full-fare paying adult. <BR><BR>Kellogg=20
  <st1:country-region w:st=3D"on"><st1:place=20
  w:st=3D"on">Canada</st1:place></st1:country-region> will launch a =
national media=20
  campaign highlighting museums as family destinations that will =
include:=20
  <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><STRONG><B><FONT =
face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">National TV advertising for four=20
  weeks</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial"> <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">National promotions in grocery stores =96 =
reaching=20
  over 8 million adults <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">On-pack branding (front and back) of 3 =
million=20
  cereal boxes <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">Regionally targeted print advertising in =
grocery=20
  flyers <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">Promotional materials for use at =
participating=20
  sites <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">Dedicated website promoting all =
participating=20
  museums with direct links to your websites =
<o:p></o:p></SPAN></FONT></P>
  <P style=3D"MARGIN-LEFT: 36pt"><STRONG><B><FONT face=3DArial =
color=3D#cb2128=20
  size=3D3><SPAN style=3D"FONT-SIZE: 12pt; COLOR: #cb2128; FONT-FAMILY: =
Arial">What=20
  if you don't charge admission?</SPAN></FONT></B></STRONG><FONT=20
  face=3DArial><SPAN style=3D"FONT-FAMILY: Arial"> <BR>You can still =
participate and=20
  benefit from new exposure! Consider offering everyone who brings in a =
coupon=20
  another promotion in exchange (for example: half-price off an event =
ticket,=20
  discount in the gift shop, reduced membership fees, etc.). <BR><BR>You =
can=20
  also consider getting regional promotion for your site by offering a =
prize.=20
  <BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial =
color=3D#cb2128><SPAN=20
  style=3D"COLOR: #cb2128; FONT-FAMILY: Arial">What if you=92re not a =
CMA=20
  member?</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial"> <BR>This opportunity is open to all =
museums and=20
  related institutions across <st1:country-region w:st=3D"on"><st1:place =

  w:st=3D"on">Canada</st1:place></st1:country-region>, whether they are =
CMA=20
  members or not. <BR><BR></SPAN></FONT><STRONG><B><FONT face=3DArial=20
  color=3D#cb2128><SPAN style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">Sign up=20
  today!</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial"> <BR>At this time, we need your =
commitment. This is=20
  what you need to do:<o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">Reply to this email, stating your =
interest in=20
  participating. <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">CMA will send you the complete details =
and the=20
  <STRONG><B><FONT face=3DArial><SPAN style=3D"FONT-FAMILY: =
Arial">Letter of Intent=20
  to Participate</SPAN></FONT></B></STRONG>. =
<o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-LEFT: 72pt; TEXT-INDENT: -18pt; mso-margin-top-alt: =
auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2"><![if =
!supportLists]><FONT=20
  face=3DSymbol color=3Dblack size=3D2><SPAN=20
  style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN=20
  style=3D"mso-list: Ignore">=B7<FONT face=3D"Times New Roman" =
size=3D1><SPAN=20
  style=3D"FONT: 7pt 'Times New =
Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
  </SPAN></FONT></SPAN></SPAN></FONT><![endif]><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">You will need to complete the Letter and =
return it=20
  to the CMA by <STRONG><B><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial">June 27, 2008</SPAN></FONT></B></STRONG>. =

  <o:p></o:p></SPAN></FONT></P>
  <P class=3DMsoNormal=20
  style=3D"MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 36pt; MARGIN-RIGHT: 0cm; =
mso-margin-top-alt: 0cm"><STRONG><B><FONT=20
  face=3DArial color=3Dblack size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Don't miss this =
opportunity to=20
  reach out to Canadians across the country =96 even our Prime Minister =
eats=20
  breakfast! </SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT></P>
  <H4 style=3D"MARGIN-LEFT: 36pt"><B><FONT face=3DArial color=3Dblack =
size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR></SPAN></FONT></B><FONT=20
  face=3DArial color=3D#cb2128><SPAN=20
  style=3D"COLOR: #cb2128; FONT-FAMILY: =
Arial">Questions?</SPAN></FONT><FONT=20
  face=3DArial><SPAN style=3D"FONT-FAMILY: Arial"> =
<o:p></o:p></SPAN></FONT></H4>
  <P style=3D"MARGIN-LEFT: 36pt"><STRONG><B><FONT face=3DArial =
color=3Dblack=20
  size=3D3><SPAN style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Arial">Naomi=20
  Grattan</SPAN></FONT></B></STRONG><FONT face=3DArial><SPAN=20
  style=3D"FONT-FAMILY: Arial"> <BR>Director of Communications =
<BR>Canadian=20
  Museums Association <BR>613-567-0099 x223 <BR><A=20
  href=3D"mailto:ngrattan@museums.ca"=20
  moz-do-not-send=3D"true">ngrattan@museums.ca</A><BR><A=20
  href=3D"http://www.museums.ca"=20
  =
moz-do-not-send=3D"true">www.museums.ca</A><o:p></o:p></SPAN></FONT></P>
  <P=20
  style=3D"MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 36pt; MARGIN-RIGHT: 0cm; =
mso-margin-top-alt: 5.0pt"><FONT=20
  face=3DArial color=3Dblack size=3D3><SPAN=20
  style=3D"FONT-SIZE: 12pt; FONT-FAMILY: =
Arial"><BR><BR><o:p></o:p></SPAN></FONT>&nbsp;</P></DIV></BLOCKQUOTE></BO=
DY></HTML>

------=_NextPart_000_003C_01C8B21F.649B9FB0--