[Bcma-l] FW: News Release - Royal Roads University Launches Master's in Tourism Management

[bcma-l@museumsassn.bc.ca]

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*From:* RRU Mediaservices
*Sent:* Thursday, May 22, 2008 11:24 AM
*To:* RRU Mediaservices
*Subject:* News Release - Royal Roads University Launches Master’s in 
Tourism Management

*Royal Roads University Launches Master’s in Tourism Management*

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*For immediate release – May 22, 2008*

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Victoria, B.C. – Royal Roads University will launch Canada’s first 
Master of Arts degree in Tourism Management 
<http://www.royalroads.ca/programs/faculties-schools-centres/faculty-tourism-hotel-management/school-of-tourism/trmn/network-model.htm> 
September 15, 2008. Designed to prepare tourism leaders with the 
knowledge and skills required to take the industry to next level, this 
unique program will equip professionals with information, insights, 
tools, and techniques required to succeed in a complex, evolving, and 
competitive industry.

An Ipsos Reid study confirmed that 65 per cent of tourism professionals 
would like to study while continuing to work. Accordingly, the applied 
graduate degree was designed with a blend of on-site and online 
learning. Three short-term residencies of eight, 10, and 12 days provide 
face-to-face interaction over the two-year program; the remainder of the 
course work is delivered via the Internet.

The majority of the course work is completed from October to April in 
response to the unique seasonal demands of the tourism industry, where 
the summer season is the busiest time of the year.

“The network model enables learners in this 36-credit program to 
progress through four, nine-credit modules,” says Nancy Arsenault, dean 
of the Faculty of Tourism and Hotel Management. “Learners may start the 
degree throughout the year in one of three modules in tourism 
leadership, destination development, or sustainable tourism. They 
sequence their program in the order that meets their needs, ending with 
the applied tourism research module."

This new degree complements the faculty’s existing programs in 
International Hotel Management and is designed to advance the careers of 
people working in or supporting the tourism industry.

“The elements of every course were designed with industry and 
prospective learner input to ensure the content is relevant to the 
private sector, government employees, and people in not-for-profit 
organizations,” says Brian White, director of the School of Tourism and 
Hotel Management.

Learners will examine leading edge tourism, destination, and 
sustainability theory. They will also meet industry leaders and analyze 
Canadian and international case studies to discover innovative solutions 
to industry challenges at the local, regional, national and 
international levels.

Like many thriving sectors of the economy, tourism is preparing for the 
next generation of leaders says Arsenault.

“The industry continues to grow and we are already seeing senior and 
executive leaders retiring or planning their retirement in the next five 
years,” says Arsenault. “The timing is right to introduce a program 
designed for tourism professionals who wish advance their careers.”

-30-

See the news release 
<http://www2.news.gov.bc.ca/news_releases_2005-2009/2008AE0025-000660.htm>from 
the B.C. Ministry of Advanced Education**

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*For media queries, contact:*

Communications Officer, Phil Saunders

phil.saunders@royalroads.ca <mailto:phil.saunders@royalroads.ca> (250) 
391-2526, cel (250) 812-5065 or,

Community Relations Director, Stephanie Slater

stephanie.slater@royalroads.ca <mailto:stephanie.slater@royalroads.ca> 
(250) 391-2712, cel (250) 361-5020

www.royalroads.ca <http://www.royalroads.ca/>

More news and events at Royal Roads University 
<http://www.royalroads.ca/Channels/about+rru/news+and+events/news+and+events/default.htm>