[Bcma-l] Museum requested for a case study
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Wed, 05 Nov 2008 13:27:42 -0800
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------- Forwarded message follows -------</span></font>
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Date forwarded:          </sp=
an></font>
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Wed, 5 Nov 2008 16:00:50 -0500 (EST)</span></font>
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Date sent:           =
60;      </span></font>
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Wed, 05 Nov 2008 15:58:07 -0500</span></font>
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From:            &#=
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0;</span></font>
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CHIN-INFO-RCIP <info@chin.gc.ca></span></font>
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<b>Subject:           &#=
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t>
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<b>Museum requested for a case study</b></span></font>
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Dear Sir, Madam,</span></font>
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We hereby wish to make you aware of a project that has been implemented
by CHIN on the impact of search engine optimization on museum websites.</s=
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We would be grateful if you could share this information with your members=
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We are convinced that this experiment will be greatly beneficial to </span=
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participating institutions. It goes without saying that the whole heritage=
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community will benefit from this initiative’s results.</span></font>
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The deadline for registering an institution is November 12th.</span></font=
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We wish to thank you for your precious cooperation.</span></font>
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Case Study: Search Engine Optimization impact on Museum’s Websites</=
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Propose your museum by November 12th 2008!</span></font>
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The Canadian Heritage Information Network (CHIN) is looking for three </sp=
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museums to take part in a Search Engine Optimization (SEO) case study. </s=
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To propose your museum, simply send an e-mail with your museum’s nam=
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and website address, a contact name and a contact phone number to: </span>=
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<a href=3D"thierry_arsenault@pch.gc.ca">
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<u>thierry_arsenault@pch.gc.ca</u>
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 by November 12th, 2008.</span></font>
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What is Search Engine Optimization (SEO)?</span></font>
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Search Engine Optimization (SEO) is a process that aims to increase the </=
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visibility of a website in important search engines like Google. SEO works=
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by modifying the content, the layout, and the architecture of Web pages, i=
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addition to using community building techniques to enhance the popularity =
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of a Web site.</span></font>
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Project Description</span></font>
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CHIN wishes to investigate the hypothesis that implementing a few simple <=
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and inexpensive Search Engine Optimization techniques can increase a </spa=
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museum’s Web visibility and significantly boost traffic to the museu=
m’s </span></font>
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website.</span></font>
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CHIN will undertake case studies on Search Engine Optimization in </span><=
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collaboration with three Canadian museums. Specifically, CHIN is looking <=
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for one small museum (5 employees or less), one medium museum (50
employees or less) and one large museum (more than 50 employees).</span></=
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A CHIN SEO expert will evaluate each museum’s current website and
recommend changes to optimize it for search engines. CHIN will also track
and record the museum’s current Web traffic. The museum will then
implement the recommended changes. CHIN will then track and record the
museum’s website traffic after the changes are made.</span></font>
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The changes that the museums will make to their websites will vary, but </=
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could involve changes to website architecture, coding and content. Some </=
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outreach activities, such as link building and use of social media, may </=
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also be performed. CHIN will only coach the museum’s mandated person=
to </span></font>
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make the required changes; CHIN’s expert will not perform the work, =
since </span></font>
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one of the key points of this project is to investigate whether museums ca=
n </span></font>
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perform SEO with minimum budget and time allocation.</span></font>
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Dany Vallerand</span></font>
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Membership Communications and Marketing Advisor</span></font>
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Canadian Heritage Information Network (CHIN)</span></font>
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Canadian  Heritage</span></font>
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15 Eddy (15-04-52), Gatineau, Qc, K1A 0M5</span></font>
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Phone: 819-934-5028</span></font>
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Fax: 819-994-9555</span></font>
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Email: </span></font>
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dany.vallerand@pch.gc.ca</span></font>
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www.rcip.gc.ca / www.chin.gc.ca</span></font>
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www.museevirtuel.ca / www.virtualmuseum.ca</span></font>
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  </span></font>
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_______________________________</span></font>
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Jim Harding, ED</span></font>
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BC Museums Association</span></font>
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(250) 356-5694</span></font>
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