[Bcma-l] Museum requested for a case study
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Mon, 10 Nov 2008 10:37:08 -0800
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We would like to nominate the Vancouver Museum for the case study. I tried
emailing your provided contact <http://thierry_arsenault@pch.gc.ca>
thierry_arsenault@pch.gc.ca but it was not working so I am emailing to
you.
Information is below.
Mirjana Galovich
Director of Marketing and Sales
Vancouver Museum
1100 Chestnut Street
Vancouver, BC, V6J 3J9
Canada
t: 604 730 5308
f: 604 736 5417
e: <mailto:mgalovich@vanmuseum.bc.ca> mgalovich@vanmuseum.bc.ca
<http://www.vanmuseum.bc.ca/> www.vanmuseum.bc.ca
_____
From: Joan Seidl [mailto:joanseidl@gmail.com]
Sent: November 9, 2008 6:38 AM
To: mgalovich@vanmuseum.bc.ca
Subject: Fwd: [Bcma-l] Museum requested for a case study
---------- Forwarded message ----------
From: <bcma-l-admin@museumsassn.bc.ca>
Date: Wed, Nov 5, 2008 at 1:27 PM
Subject: [Bcma-l] Museum requested for a case study
To: bcma-l@museumsassn.bc.ca
------- Forwarded message follows -------
Date forwarded: Wed, 5 Nov 2008 16:00:50 -0500 (EST)
Date sent: Wed, 05 Nov 2008 15:58:07 -0500
From: CHIN-INFO-RCIP <info@chin.gc.ca>
Subject: Museum requested for a case study
Dear Sir, Madam,
We hereby wish to make you aware of a project that has been implemented by
CHIN on the impact of search engine optimization on museum websites.
We would be grateful if you could share this information with your members.
We are convinced that this experiment will be greatly beneficial to
participating institutions. It goes without saying that the whole heritage
community will benefit from this initiative's results.
The deadline for registering an institution is November 12th.
We wish to thank you for your precious cooperation.
Case Study: Search Engine Optimization impact on Museum's Websites
Propose your museum by November 12th 2008!
The Canadian Heritage Information Network (CHIN) is looking for three
museums to take part in a Search Engine Optimization (SEO) case study.
To propose your museum, simply send an e-mail with your museum's name and
website address, a contact name and a contact phone number to:
<http://thierry_arsenault@pch.gc.ca> thierry_arsenault@pch.gc.ca by
November 12th, 2008.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a process that aims to increase the
visibility of a website in important search engines like Google. SEO works
by modifying the content, the layout, and the architecture of Web pages, in
addition to using community building techniques to enhance the popularity
of a Web site.
Project Description
CHIN wishes to investigate the hypothesis that implementing a few simple
and inexpensive Search Engine Optimization techniques can increase a
museum's Web visibility and significantly boost traffic to the museum's
website.
CHIN will undertake case studies on Search Engine Optimization in
collaboration with three Canadian museums. Specifically, CHIN is looking
for one small museum (5 employees or less), one medium museum (50 employees
or less) and one large museum (more than 50 employees).
A CHIN SEO expert will evaluate each museum's current website and recommend
changes to optimize it for search engines. CHIN will also track and record
the museum's current Web traffic. The museum will then implement the
recommended changes. CHIN will then track and record the museum's website
traffic after the changes are made.
The changes that the museums will make to their websites will vary, but
could involve changes to website architecture, coding and content. Some
outreach activities, such as link building and use of social media, may
also be performed. CHIN will only coach the museum's mandated person to
make the required changes; CHIN's expert will not perform the work, since
one of the key points of this project is to investigate whether museums can
perform SEO with minimum budget and time allocation.
Dany Vallerand
Membership Communications and Marketing Advisor
Canadian Heritage Information Network (CHIN)
Canadian Heritage
15 Eddy (15-04-52), Gatineau, Qc, K1A 0M5
Phone: 819-934-5028
Fax: 819-994-9555
Email: dany.vallerand@pch.gc.ca
www.rcip.gc.ca / www.chin.gc.ca
www.museevirtuel.ca / www.virtualmuseum.ca
------- End of forwarded message -------
_______________________________
Jim Harding, ED
BC Museums Association
(250) 356-5694
_______________________________________________ Bcma-l mailing list
Bcma-l@museumsassn.bc.ca http://hp.bccna.bc.ca/mailman/listinfo/bcma-l
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<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
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style=3D'font-size:11.0pt;font-family:"Century Gothic";color:black'>We =
would like
to nominate the <st1:place w:st=3D"on"><st1:PlaceName =
w:st=3D"on">Vancouver</st1:PlaceName>
<st1:PlaceType w:st=3D"on">Museum</st1:PlaceType></st1:place> for the =
case
study. I tried emailing your provided contact </span></font><font =
size=3D2
color=3Dblack face=3D"Century Gothic"><span =
style=3D'font-size:11.0pt;font-family:
"Century Gothic";color:black'><a =
href=3D"http://thierry_arsenault@pch.gc.ca"
target=3D"_blank"><font color=3Dblack><span =
style=3D'color:black;text-decoration:
none'>thierry_arsenault@pch.gc.ca </span></font></a></span></font><font =
size=3D2
color=3Dblack face=3D"Century Gothic"><span =
style=3D'font-size:11.0pt;font-family:
"Century Gothic";color:black'> but it was not working so I am =
emailing to
you. <o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'>Information
is below. </span></font><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'><o:p> </o:p></span></font></p>
<div>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'>Mirjana
Galovich</span></font><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dgray face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:gray'>Director of
Marketing and Sales </span></font><font color=3Dblack><span
style=3D'color:black'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><st1:place tabIndex=3D"0"
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w:st=3D"on"><font size=3D2 color=3Dgray face=3D"Century Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:gray'>Vancouver</span></font></st1:PlaceName><font
size=3D2 color=3Dgray face=3D"Century Gothic"><span =
style=3D'font-size:10.0pt;
font-family:"Century Gothic";color:gray'> <st1:PlaceType tabIndex=3D"0"
style=3D"BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: =
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color=3Dgray
face=3D"Century Gothic"><span style=3D'font-family:"Century =
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w:st=3D"on"><font size=3D2 color=3Dgray face=3D"Century Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:gray'>1100
Chestnut Street</span></font></st1:address></st1:Street><font size=3D2
color=3Dgray face=3D"Century Gothic"><span =
style=3D'font-size:10.0pt;font-family:
"Century Gothic";color:gray'> </span></font><font color=3Dgray
face=3D"Century Gothic"><span style=3D'font-family:"Century =
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<p class=3DMsoNormal><st1:place tabIndex=3D"0"
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style=3D"BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: =
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w:st=3D"on"><font size=3D2 color=3Dgray face=3D"Century Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:gray'>Vancouver</span></font></st1:City><font
size=3D2 color=3Dgray face=3D"Century Gothic"><span =
style=3D'font-size:10.0pt;
font-family:"Century Gothic";color:gray'>, <st1:State tabIndex=3D"0"
style=3D"BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: =
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w:st=3D"on">BC</st1:State>, <st1:PostalCode tabIndex=3D"0"
style=3D"BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: =
url(res://ietag.dll/#34/#1001); BACKGROUND-REPEAT: repeat-x"
w:st=3D"on">V6J 3J9</st1:PostalCode></span></font></st1:place><font =
size=3D2
color=3Dgray face=3D"Century Gothic"><span =
style=3D'font-size:10.0pt;font-family:
"Century Gothic";color:gray'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><st1:country-region w:st=3D"on"><st1:place =
tabIndex=3D"0"
style=3D"BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: =
url(res://ietag.dll/#34/#1001); BACKGROUND-REPEAT: repeat-x"
w:st=3D"on"><font size=3D2 color=3Dgray face=3D"Century Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:gray'>Canada</span></font></st1:place></st1:country-region>=
<font
size=3D2 color=3Dgray face=3D"Century Gothic"><span =
style=3D'font-size:10.0pt;
font-family:"Century Gothic";color:gray'> <o:p></o:p></span></font></p>
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<p class=3DMsoNormal><font size=3D2 color=3Dgray face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century Gothic";color:gray'>t: =
604 730
5308</span></font><font color=3Dgray face=3D"Century Gothic"><span
style=3D'font-family:"Century =
Gothic";color:gray'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dgray face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century Gothic";color:gray'>f: =
604 736
5417</span></font><font color=3Dgray face=3D"Century Gothic"><span
style=3D'font-family:"Century =
Gothic";color:gray'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dgray face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century Gothic";color:gray'>e: <a
href=3D"mailto:mgalovich@vanmuseum.bc.ca"><font color=3Dgray><span
style=3D'color:gray'>mgalovich@vanmuseum.bc.ca</span></font></a> =
</span></font><font
color=3Dgray face=3D"Century Gothic"><span style=3D'font-family:"Century =
Gothic";
color:gray'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dgray face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century Gothic";color:gray'><a
href=3D"http://www.vanmuseum.bc.ca/"><font color=3Dgray><span =
style=3D'color:gray'>www.vanmuseum.bc.ca</span></font></a></span></font><=
font
size=3D2 color=3Dblack face=3D"Century Gothic"><span =
style=3D'font-size:10.0pt;
font-family:"Century Gothic";color:black'> <o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:black'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:10.0pt;font-family:"Century =
Gothic";color:black'><o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>=
</div>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3D"Century =
Gothic"><span
style=3D'font-size:11.0pt;font-family:"Century =
Gothic";color:black'><o:p> </o:p></span></font></p>
<div>
<div class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span lang=3DEN-US style=3D'font-size:12.0pt'>
<hr size=3D2 width=3D"100%" align=3Dcenter tabindex=3D-1>
</span></font></div>
<p class=3DMsoNormal><b><font size=3D2 face=3DTahoma><span lang=3DEN-US
style=3D'font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</spa=
n></font></b><font
size=3D2 face=3DTahoma><span lang=3DEN-US =
style=3D'font-size:10.0pt;font-family:Tahoma'>
Joan Seidl [mailto:joanseidl@gmail.com] <br>
<b><span style=3D'font-weight:bold'>Sent:</span></b> November 9, 2008 =
6:38 AM<br>
<b><span style=3D'font-weight:bold'>To:</span></b> =
mgalovich@vanmuseum.bc.ca<br>
<b><span style=3D'font-weight:bold'>Subject:</span></b> Fwd: [Bcma-l] =
Museum
requested for a case study</span></font><span =
lang=3DEN-US><o:p></o:p></span></p>
</div>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><font size=3D3
face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=3DMsoNormal style=3D'margin-bottom:12.0pt'><font size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>---------- =
Forwarded
message ----------<br>
From: <<a =
href=3D"mailto:bcma-l-admin@museumsassn.bc.ca">bcma-l-admin@museumsassn.b=
c.ca</a>><br>
Date: Wed, Nov 5, 2008 at 1:27 PM<br>
Subject: [Bcma-l] Museum requested for a case study<br>
To: <a =
href=3D"mailto:bcma-l@museumsassn.bc.ca">bcma-l@museumsassn.bc.ca</a><br>=
<br>
<o:p></o:p></span></font></p>
<div>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>------- Forwarded message follows =
-------</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Date forwarded:
</span></font> =
<font
size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial;
color:navy'>Wed, 5 Nov 2008 16:00:50 -0500 (EST)</span></font> =
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Date sent:
<=
/span></font>
<font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:
Arial;color:navy'>Wed, 05 Nov 2008 15:58:07 -0500</span></font> =
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>From: &=
nbsp;
&=
nbsp; </span></font>
<font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:
Arial;color:navy'>CHIN-INFO-RCIP <<a href=3D"mailto:info@chin.gc.ca"
target=3D"_blank">info@chin.gc.ca</a>></span></font> <o:p></o:p></p>
<p class=3DMsoNormal><b><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial;font-weight:bold'>Subject:  =
;
&=
nbsp;</span></font></b>
<b><font size=3D2 color=3Dnavy face=3DArial><span =
style=3D'font-size:10.0pt;font-family:
Arial;color:navy;font-weight:bold'>Museum requested for a case =
study</span></font></b>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Dear Sir, Madam,</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>We hereby wish to make you aware of a project that =
has been
implemented by CHIN on the impact of search engine optimization on =
museum
websites.</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>We would be grateful if you could share this =
information
with your members. </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>We are convinced that this experiment will be greatly
beneficial to </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>participating institutions. It goes without saying =
that the
whole heritage </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>community will benefit from this initiative's =
results.</span></font>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>The deadline for registering an institution is =
November
12th.</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>We wish to thank you for your precious =
cooperation.</span></font>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Case Study: Search Engine Optimization impact on =
Museum's
Websites</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Propose your museum by November 12th =
2008!</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>The Canadian Heritage Information Network (CHIN) is =
looking
for three </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>museums to take part in a Search Engine Optimization =
(SEO)
case study. </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>To propose your museum, simply send an e-mail with =
your
museum's name and website address, a contact name and a contact phone =
number
to: </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><a href=3D"http://thierry_arsenault@pch.gc.ca" =
target=3D"_blank"><font
size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;font-family:Arial'>thierry_arsenault@pch.gc.ca
</span></font></a></span></font><font size=3D2 face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial'> by November 12th, 2008.</span></font> =
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>What is Search Engine Optimization =
(SEO)?</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Search Engine Optimization (SEO) is a process that =
aims to
increase the </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>visibility of a website in important search engines =
like
Google. SEO works </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>by modifying the content, the layout, and the =
architecture
of Web pages, in </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>addition to using community building techniques to =
enhance
the popularity </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>of a Web site.</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Project Description</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>CHIN wishes to investigate the hypothesis that =
implementing
a few simple </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>and inexpensive Search Engine Optimization techniques =
can
increase a </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>museum's Web visibility and significantly boost =
traffic to
the museum's </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>website.</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>CHIN will undertake case studies on Search Engine
Optimization in </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>collaboration with three Canadian museums. =
Specifically,
CHIN is looking </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>for one small museum (5 employees or less), one =
medium
museum (50 employees or less) and one large museum (more than 50 =
employees).</span></font>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>A CHIN SEO expert will evaluate each museum's current
website and recommend changes to optimize it for search engines. CHIN =
will also
track and record the museum's current Web traffic. The museum will then
implement the recommended changes. CHIN will then track and record the =
museum's
website traffic after the changes are made.</span></font> =
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>The changes that the museums will make to their =
websites
will vary, but </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>could involve changes to website architecture, coding =
and
content. Some </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>outreach activities, such as link building and use of =
social
media, may </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>also be performed. CHIN will only coach the museum's
mandated person to </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>make the required changes; CHIN's expert will not =
perform
the work, since </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>one of the key points of this project is to =
investigate
whether museums can </span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>perform SEO with minimum budget and time =
allocation.</span></font>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Dany Vallerand</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Membership Communications and Marketing =
Advisor</span></font>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Canadian Heritage Information Network =
(CHIN)</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Canadian Heritage</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>15 Eddy (15-04-52), <st1:place w:st=3D"on"><st1:City =
w:st=3D"on">Gatineau</st1:City>,
<st1:State w:st=3D"on">Qc</st1:State>, <st1:PostalCode w:st=3D"on">K1A =
0M5</st1:PostalCode></st1:place></span></font>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Phone: 819-934-5028</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Fax: 819-994-9555</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Email: <font color=3Dblue><span =
style=3D'color:blue'><a
href=3D"mailto:dany.vallerand@pch.gc.ca" =
target=3D"_blank">dany.vallerand@pch.gc.ca</a></span></font></span></font=
>
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblue face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:blue'><a href=3D"http://www.rcip.gc.ca"
target=3D"_blank">www.rcip.gc.ca</a> / <a href=3D"http://www.chin.gc.ca"
target=3D"_blank">www.chin.gc.ca</a></span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblue face=3DArial><span =
style=3D'font-size:
10.0pt;font-family:Arial;color:blue'><a =
href=3D"http://www.museevirtuel.ca"
target=3D"_blank">www.museevirtuel.ca</a> / <a =
href=3D"http://www.virtualmuseum.ca"
target=3D"_blank">www.virtualmuseum.ca</a></span></font> <font size=3D2 =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'> =
</span></font><o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>------- End of forwarded message =
-------</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>_______________________________</span></font> =
<o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Jim Harding, ED</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>BC Museums Association</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>(250) 356-5694</span></font> <o:p></o:p></p>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'> <o:p></o:p></span></font></p>
</div>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>_______________________________________________ Bcma-l mailing =
list <a
href=3D"mailto:Bcma-l@museumsassn.bc.ca" =
target=3D"_blank">Bcma-l@museumsassn.bc.ca</a>
<a href=3D"http://hp.bccna.bc.ca/mailman/listinfo/bcma-l" =
target=3D"_blank">http://hp.bccna.bc.ca/mailman/listinfo/bcma-l</a>
<o:p></o:p></span></font></p>
</div>
<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
</body>
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