[Bcma-l] Marketing and Development in Cultural Organizations - a learning
opportunity at UVic!
bcma-l@museumsassn.bc.ca
bcma-l@museumsassn.bc.ca
Mon, 23 Mar 2009 13:50:55 -0700
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Please share with colleagues the following on-campus learning opportunity o=
ffered by the Cultural Resource Management Program at the University of Vic=
toria, British Columbia:
Marketing and Development in Cultural Organizations
HA 488M (1.5 units); on-campus offering
In the competitive cultural marketplace, effective and integrated marketing=
, public relations and fund development strategies are essential to fosteri=
ng strong public participation, building strong community relationships and=
encouraging growth in sponsor and donor support. This course explores key =
principles and practices in both marketing and fund development and will st=
rengthen your ability to:
* relate institutional mission and goals to the needs and interests of t=
he community
* conduct research into consumer preferences and attendance behaviours
* analyze the strengths, weaknesses, opportunities and threats that shap=
e your approach to marketing and fund development
* develop a comprehensive, responsive marketing plan containing strategi=
es for delivering and evaluating effective product, price, promotion and di=
stribution methods
* build an integrated fund development plan that matches the institution=
's fundraising needs with appropriate strategies and initiatives.
* create effective public relations and communications strategies that s=
upport both the marketing and fund development efforts of the organization.
Dates: May 25 - 30, 2009
Please register by: April 27 (late registrations accepted if space permits)
To register in this course please visit https://www.uvcs.uvic.ca/forms/crm/=
online_reg.aspx.
Fee: CAD$641*, including a CAD$70 materials fee (Canadian funds, credit and=
non-credit participation options) A CAD$170 registration deposit is requir=
ed with each registration form.
*Subject to +/- 2% change announced late April 2009
Instructor:
Rose Ginther is Chair of the Arts & Cultural Management Program at Grant Ma=
cEwan College in Edmonton. She has a long history of working with the arts =
community including the Edmonton Symphony Orchestra and Edmonton's First Ni=
ght Festival, and has served on the board and executive of the Edmonton Art=
s Council. Recent activities include involvement on the national steering c=
ommittee of the Cultural Human Resources Council (CHRC) in Ottawa that rese=
arched and developed a competency chart for cultural managers. She is also =
a member of the international Association for Arts Administration Educators=
(AAAE) and is past-president of the Canadian Association of Arts Administr=
ation Educators (CAAAE).
Marketing arts and culture is one of Rose's passions and her instructional =
experience reflects this with courses in marketing, fundraising, publicity =
and media relations as well as several management courses that help to prep=
are individuals for their careers in the sector. Through her work as chair =
and instructor in the Arts and Cultural Management Program, Rose has foster=
ed and maintained relationships with arts and cultural organizations across=
Canada. Supervising 25 to 30 students yearly during their field placements=
, she travels extensively, visiting students on placement and exploring Can=
ada's cultural institutions and heritage sites.
For more information about this course, please visit:
http://www.uvcs.uvic.ca/crmp/courses/ha488m-marketing.aspx
Enrollment options allow you to choose to take courses either to enhance pr=
ofessional development or build academic credit. Individual course descript=
ions and registration forms are available by contacting us at crmp@uvcs.uvi=
c.ca or by visiting our web site at:
http://www.uvcs.uvic.ca/crmp/home.aspx
For more information, please contact:
Anissa Paulsen, Program Coordinator
Cultural Resource Management Program
Continuing Studies, University of Victoria
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6
Tel: 250 721-6119 Fax: 250 721-8774
Email: apaulsen@uvcs.uvic.ca
Visit our Web site! http://www.uvcs.uvic.ca/crmp
To receive monthly email updates, contact crmp@uvcs.uvic.ca
--_000_C06B0A0DC405F8449DB442F8041D66D32BA8D13A18EMC1uvicca_
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<div class=3DSection1>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'><o:p> </o:p></span></font=
></p>
<p class=3DInstructorDate style=3D'margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><font size=3D2 face=3DArial><span style=3D'font-size:10=
.0pt;
font-family:Arial'>Please share with colleagues the following on-campus
learning opportunity offered by the <st1:PersonName w:st=3D"on">Cultural Re=
source
Management</st1:PersonName> Program at the University of Victoria, British
Columbia:</span></font><font face=3DArial><span style=3D'font-family:Arial'=
><o:p></o:p></span></font></p>
<h3><a name=3Dinstructor></a><b><font size=3D3 color=3Dblack face=3DArial><=
span
style=3D'font-size:12.0pt;font-family:Arial'>Marketing and Development in
Cultural Organizations<o:p></o:p></span></font></b></h3>
<h4><b><font size=3D2 color=3Dblack face=3DArial><span style=3D'font-size:1=
0.0pt;
font-family:Arial'>HA 488M (1.5 units); on-campus offering<o:p></o:p></span=
></font></b></h4>
<p><font size=3D2 color=3Dblack face=3DArial><span style=3D'font-size:10.0p=
t;
font-family:Arial'>In the competitive cultural marketplace, effective and
integrated marketing, public relations and fund development strategies are
essential to fostering strong public participation, building strong communi=
ty
relationships and encouraging growth in sponsor and donor support. This cou=
rse
explores key principles and practices in both marketing and fund developmen=
t
and will strengthen your ability to:<o:p></o:p></span></font></p>
<ul type=3Ddisc>
<li class=3DMsoNormal style=3D'color:black;mso-margin-top-alt:auto;mso-mar=
gin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><font size=3D2 color=3Dblack face=3DAria=
l><span
style=3D'font-size:10.0pt;font-family:Arial'>relate institutional miss=
ion
and goals to the needs and interests of the community <o:p></o:p></spa=
n></font></li>
<li class=3DMsoNormal style=3D'color:black;mso-margin-top-alt:auto;mso-mar=
gin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><font size=3D2 color=3Dblack face=3DAria=
l><span
style=3D'font-size:10.0pt;font-family:Arial'>conduct research into con=
sumer
preferences and attendance behaviours <o:p></o:p></span></font></li>
<li class=3DMsoNormal style=3D'color:black;mso-margin-top-alt:auto;mso-mar=
gin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><font size=3D2 color=3Dblack face=3DAria=
l><span
style=3D'font-size:10.0pt;font-family:Arial'>analyze the strengths,
weaknesses, opportunities and threats that shape your approach to
marketing and fund development<o:p></o:p></span></font></li>
<li class=3DMsoNormal style=3D'color:black;mso-margin-top-alt:auto;mso-mar=
gin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><font size=3D2 color=3Dblack face=3DAria=
l><span
style=3D'font-size:10.0pt;font-family:Arial'>develop a comprehensive,
responsive marketing plan containing strategies for delivering and
evaluating effective product, price, promotion and distribution method=
s <o:p></o:p></span></font></li>
<li class=3DMsoNormal style=3D'color:black;mso-margin-top-alt:auto;mso-mar=
gin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><font size=3D2 color=3Dblack face=3DAria=
l><span
style=3D'font-size:10.0pt;font-family:Arial'>build an integrated fund
development plan that matches the institution’s fundraising need=
s
with appropriate strategies and initiatives.<o:p></o:p></span></font><=
/li>
<li class=3DMsoNormal style=3D'color:black;mso-margin-top-alt:auto;mso-mar=
gin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><font size=3D2 color=3Dblack face=3DAria=
l><span
style=3D'font-size:10.0pt;font-family:Arial'>create effective public
relations and communications strategies that support both the marketin=
g
and fund development efforts of the organization.<o:p></o:p></span></f=
ont></li>
</ul>
<p><b><font size=3D2 color=3Dblack face=3DArial><span style=3D'font-size:10=
.0pt;
font-family:Arial;font-weight:bold'>Dates: </span></font></b><font face=3DA=
rial><span
style=3D'font-family:Arial'>May 25 - 30, 2009</span></font><font face=3DAri=
al><span
style=3D'font-family:Arial'>  =
; <o:p></o:p></span></font></p>
<p><b><font size=3D2 color=3Dblack face=3DArial><span style=3D'font-size:10=
.0pt;
font-family:Arial;font-weight:bold'>Please register by:</span></font></b><f=
ont
face=3DArial><span style=3D'font-family:Arial'> April 27 (late registration=
s
accepted if space permits)<o:p></o:p></span></font></p>
<p><font size=3D2 color=3Dblack face=3DArial><span style=3D'font-size:10.0p=
t;
font-family:Arial'>To register in this course please visit <b><span
style=3D'font-weight:bold'><a
href=3D"https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx">https://www.uvc=
s.uvic.ca/forms/crm/online_reg.aspx</a></span></b>.<o:p></o:p></span></font=
></p>
<p class=3DMsoNormal><b><font size=3D2 face=3DArial><span style=3D'font-siz=
e:10.0pt;
font-family:Arial;font-weight:bold'>Fee: </span></font></b><font size=3D2
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial'>CAD$641*, i=
ncluding
a CAD$70 materials fee (Canadian funds, credit and non-credit participation
options) A CAD$170 registration deposit is required with each registration
form. <o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span style=3D'font-size:1=
0.0pt;
font-family:Arial'>*Subject to +/- 2% change announced late April 2009</spa=
n></font><font
color=3Dblack face=3DArial><span style=3D'font-family:Arial;color:black'><o=
:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3DArial><span style=
=3D'font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><b><font size=3D2 color=3Dblack face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:black;font-weight:bold'>I=
nstructor:<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3DArial><span style=
=3D'font-size:
10.0pt;font-family:Arial;color:black'><o:p> </o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 color=3Dblack face=3DArial><span style=
=3D'font-size:
10.0pt;font-family:Arial;color:black'>Rose Ginther is Chair of the Arts &am=
p;
Cultural Management Program at <st1:PlaceName w:st=3D"on">Grant</st1:PlaceN=
ame> <st1:PlaceName
w:st=3D"on">MacEwan</st1:PlaceName> <st1:PlaceType w:st=3D"on">College</st1=
:PlaceType>
in <st1:place w:st=3D"on"><st1:City w:st=3D"on">Edmonton</st1:City></st1:pl=
ace>.
She has a long history of working with the arts community including the
Edmonton Symphony Orchestra and <st1:place w:st=3D"on"><st1:City w:st=3D"on=
">Edmonton</st1:City></st1:place>’s
First Night Festival, and has served on the board and executive of the Edmo=
nton
Arts Council. Recent activities include involvement on the national steerin=
g
committee of the Cultural Human Resources Council (CHRC) in <st1:place w:st=
=3D"on"><st1:City
w:st=3D"on">Ottawa</st1:City></st1:place> that researched and developed a
competency chart for cultural managers. She is also a member of the
international Association for Arts Administration Educators (AAAE) and is
past-president of the Canadian Association of Arts Administration Educators
(CAAAE).<br>
<br>
Marketing arts and culture is one of Rose’s passions and her
instructional experience reflects this with courses in marketing, fundraisi=
ng,
publicity and media relations as well as several management courses that he=
lp
to prepare individuals for their careers in the sector. Through her wo=
rk
as chair and instructor in the Arts and Cultural Management Program, Rose h=
as
fostered and maintained relationships with arts and cultural organizations
across <st1:place w:st=3D"on"><st1:country-region w:st=3D"on">Canada</st1:c=
ountry-region></st1:place>.
Supervising 25 to 30 students yearly during their field placements, she tra=
vels
extensively, visiting students on placement and exploring <st1:place w:st=
=3D"on"><st1:country-region
w:st=3D"on">Canada</st1:country-region></st1:place>’s cultural
institutions and heritage sites.<br>
<br>
</span></font><font color=3Dblack face=3DArial><span style=3D'font-family:A=
rial;
color:black'><o:p></o:p></span></font></p>
<p><a name=3Doutline></a><b><font size=3D2 color=3Dblack face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;font-weight:bold'>For more
information about this course</span></font></b><font face=3DArial><span
style=3D'font-family:Arial'>, please visit:<o:p></o:p></span></font></p>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial'><a
href=3D"http://www.uvcs.uvic.ca/crmp/courses/ha488m-marketing.aspx">http://=
www.uvcs.uvic.ca/crmp/courses/ha488m-marketing.aspx</a></span></font></b><f=
ont
face=3DArial><span style=3D'font-family:Arial;font-weight:normal'><o:p></o:=
p></span></font></h4>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial;font-weight:=
normal'><o:p> </o:p></span></font></b></h4>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial;font-weight:=
normal'>Enrollment
options allow you to choose to take courses either to enhance professional
development or build academic credit. Individual course descriptions and
registration forms are available by contacting us at </span></font></b><st1=
:PersonName
w:st=3D"on"><u><font color=3Dblue face=3DArial><span style=3D'font-family:A=
rial;
color:blue;font-weight:normal'>crmp@uvcs.uvic.ca</span></font></u></st1:Pe=
rsonName><font
face=3DArial><span style=3D'font-family:Arial;font-weight:normal'> or by vi=
siting
our web site at</span></font><font face=3DArial><span style=3D'font-family:=
Arial'>:<o:p></o:p></span></font></h4>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial'><o:p> =
</o:p></span></font></b></h4>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial'>http://www.=
uvcs.uvic.ca/crmp/home.aspx<o:p></o:p></span></font></b></h4>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial;font-weight:=
normal'><o:p> </o:p></span></font></b></h4>
<h4 style=3D'margin:0in;margin-bottom:.0001pt'><b><font size=3D2 color=3Dbl=
ack
face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial;font-weight:=
normal'>For
more information, please contact:</span></font></b><font face=3DArial><span
style=3D'font-family:Arial'><o:p></o:p></span></font></h4>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'> <o:p></o:p></span></fon=
t></p>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'>Anissa Paulsen, Program Coordi=
nator<o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'>Cultural Resource Management P=
rogram
<o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'>Continuing Studies, <st1:place
w:st=3D"on"><st1:PlaceType w:st=3D"on">University</st1:PlaceType> of <st1:P=
laceName
w:st=3D"on">Victoria</st1:PlaceName></st1:place> <o:p></o:p></span></font>=
</p>
<p class=3DMsoNormal style=3D'text-autospace:none'><st1:address w:st=3D"on"=
><st1:Street
w:st=3D"on"><font size=3D2 face=3DArial><span style=3D'font-size:10.0pt;fo=
nt-family:
Arial'>PO Box</span></font></st1:Street><font size=3D2 face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial'> 3030</span></font></st1:addr=
ess><font
size=3D2 face=3DArial><span style=3D'font-size:10.0pt;font-family:Arial'> S=
TN CSC
Victoria BC <st1:place w:st=3D"on"><st1:country-region w:st=3D"on">Canada</=
st1:country-region></st1:place>
V8W 3N6 <o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'>Tel: 250 721-6119 Fax: 250 721=
-8774 <o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'>Email: apaulsen@uvcs.uvic.ca<o=
:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-autospace:none'><font size=3D2 face=3DAr=
ial><span
style=3D'font-size:10.0pt;font-family:Arial'>Visit our Web site!
http://www.uvcs.uvic.ca/crmp<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D2 face=3DArial><span style=3D'font-size:1=
0.0pt;
font-family:Arial'>To receive monthly email updates, contact crmp@uvcs.uvic=
.ca<o:p></o:p></span></font></p>
<p class=3DMsoNormal><font size=3D3 face=3DArial><span style=3D'font-size:1=
2.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
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