[BCMA] BC Museum of Mining Rebrands As Britannia Mine Museum

[Moderated BCMA subscriber listserv.]

For immediate release

 

BC Museum of Mining Rebrands As Britannia Mine Museum

Launches New Name, Logo and Visual Identity 

 

(Britannia Beach, BC - August 18, 2010) The BC Museum of Mining, a prominent
historical destination located south of Squamish on the Sea-to-Sky highway,
has been rebranded with a new name, Britannia Mine Museum. Along with the
new name, the Britannia Mine Museum has also launched a new logo and a
refreshed visual identity designed to reflect the Museum's transformed
destination, showcasing the enhanced visitor experience, unique location and
historic community.

 

The rebrand precedes the completion of a major $14.7 million three-phase
redevelopment project, transforming a mining legacy site into a vibrant
internationally recognized destination. Open seven days a week, the Museum
celebrates the contribution of minerals to society, the history of the
storied community and the ideas and practices of renewal and sustainability.
It promotes mining awareness through fun educational programs, historic
collection preservation and insightful exhibits that enables guests to leave
with a better understanding of mining in BC; past, present, and future.

 

"As we head into a new frontier with our newly transformed museum and
tourist destination, it is only fitting that we launch with a new name that
brings us back to the importance Britannia Mines has played in this storied
community," says Kirstin Clausen, executive director of the new Britannia
Mine Museum. "We want to change people's attitudes as they travel along the
Sea-to-Sky highway that we are now an attraction that will make an
unforgettable experience for all ages." 

 

The museum's new, clean and bold visual identity highlights the dramatic
features of the museum and the memorable visitor experiences it offers. It
also features a striking and dramatic logo and design treatments,
integrating a number of abstract references to the mine and emphasizing the
unique location and geographic characteristics of the Britannia Beach
region. The vertically offsetting letters of the logo represent the forested
and mountainous area of the region, as well as the stepped roofline of the
historic Mill 3 building.

 

The refreshed identity also includes a new colour palette, derived from the
appearance of polished and oxidized copper, the surrounding Britannia
environment, and aged newsprint. 

 

The new design treatment will be featured on the Museum's new concrete
highway entrance sign, highway billboards, on-site event and interpretive
signs and banners, as well as on newspaper and TV advertisements.  The new
name and visual identity were designed collaboratively by the Britannia Mine
Museum staff, AldrichPears Associates, and consultants. 

 

About the Britannia Mine Museum: 

The Britannia Mine Museum, which is both a National Historic Site and a BC
Historic Landmark, was established in 1971 to preserve the material and
social history of mining in British Columbia, and to educate the public
about mining. It is a premier, non-profit organization that promotes mining
awareness through fun experiential education programs. Governed by the
Britannia Beach Historical Society, the museum provides important historic
collection preservation and insightful public engagement regarding
environmental and sustainability issues. www.britanniaminemuseum.ca
<http://www.britanniaminemuseum.ca/>  

 

-30-

 

Note to editors: The Britannia Mine Museum's new logo and graphics are
available upon request.

 

Media contact:

Yvonne Chiang

Britannia Mine Museum

604-880-5090

yochiang at shaw.ca

 

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