[BCMA] Aboriginal Tourism Workshop at Royal Roads on February 6, 2010

[Moderated BCMA subscriber listserv.]

Aboriginal Tourism Workshop at Royal Roads. 

 

Workshop date: Saturday February  6 , 2010 . 

Please register by Saturday January 23 , 2010 . 

Workshop description and registration details: see below.

 

Please note that this workshop can be customized and delivered as a
community workshop or a workshop for a specific organization. Please contact
Souie Gorup (souie at shaw.ca) or Ursula Pfahler (Ursula at podacomm.ca) to
discuss customization options.

 

 

Introduction to Aboriginal Tourism 

This introductory workshop provides an opportunity for aboriginal and
non-aboriginal tourism entrepreneurs, students in tourism/heritage related
programs and interested community members to learn about the benefits of
aboriginal tourism and within the context of tourism development, to explore
traditional and non-traditional partnership opportunities. Case studies and
a review of best practices will provide participants with a better
understanding of the sensitivities and approaches to this growing industry
that will strengthen their business ideas and overall tourism action plan. 

Topics: 

            􀂃 Definition of aboriginal tourism 

            􀂃 Authenticity – an essential element in aboriginal tourism 

            􀂃 Tourism trends and potential for aboriginal tourism in
British Columbia 

            􀂃 Benefits of aboriginal tourism to communities and businesses 

            􀂃 Creating partnerships- strengthening communities 

            􀂃 The role of cultural protocol 

            􀂃 Working with tour companies and destination marketing
organizations 

            􀂃 Case studies – best practices 

            􀂃 Your next steps? 

 

Learning Outcomes: 

            􀂃 An understanding of the enormous cultural diversity of First
Nations in BC 

            􀂃 An understanding of the potential benefits of aboriginal
tourism to their community and their organization 

            􀂃 An increased awareness of and respect for cultural protocol 

            􀂃 An understanding of the role of tour companies and
destination marketing organizations 

            􀂃 An increased understanding of how to work together to develop
aboriginal tourism 

            􀂃 An action plan to include aboriginal tourism in the
implementation of the participants’ goals 

 

Facilitators: Ursula Pfahler is the owner and operator of Poda
Communications, a tourism consulting and training business. She has
facilitated a wide variety of tourism workshops in BC communities and
regularly presents on Heritage/Cultural Tourism issues at tourism
conferences and in educational institutions, such as the Cultural Resource
Management Program at UVic. She has been involved in BC’s tourism industry
for over 17  years – and her expertise covers all aspects of group travel
including tour design, administration and marketing. Ursula is a part-time
instructor in the School of Business at Camosun College and a Master Trainer
for Tourism BC. She has a passion for aboriginal tourism and has been an
associate member of Aboriginal Tourism BC since 1999.

Souie Gorup was born in Halifax, NS of Mi’kmaq parentage. She began her
career by living with the Inuit of Northern Quebec carrying out community
based research such as recording Inuit world views, scientific knowledge,
and life histories. Bringing up her 3 children in Coast Salish territory,
she worked with the Te’mexw Treaty Association developing many friendships
with the Elders whose understanding, stories and perceptions she helped
document. She feels privileged to have been able to capture an understanding
of the world as seen through the Elder’s eyes and from this experience,
believes Aboriginal tourism is a vehicle to build bridges between cultures
and empower First Nations, especially youth. She worked for Parks Canada’s
Gulf Islands National Park Reserve as First Nations Liaison and played a key
role in the development of the First Nations Program that assists First
Nations tourism initiatives, training and the delivery of a youth camp.
Souie volunteered with the Cowichan North American Indigenous Games 2008 and
Aboriginal Tourism BC which is how she came to know Ursula! Souie continues
to work as an Aboriginal Relations Advisor with the Provincial Government’s
New Relationship helping support treaties and First Nations partnership
initiatives.

 

Length: 1 day 
Times: 9am – 5pm 
Cost: $165  + GST 



To Register:

Register online at http://www.royalroads.ca/continuing-studies using Visa or
MasterCard; or    by telephone, Monday to Friday, 9:00 a.m. – 4:00 p.m. at
250-391-2600, ext. 4801; or Toll Free at 1-866-890-0220. Or, come by in
person to the Continuing Studies reception area in the Grant Building, 2005
Sooke Road, Victoria, BC, Canada V9B 5Y2.

 

 

 

 Ursula Pfahler

__________________________

 PODA Communications

__________________________

 (250) 995-1948

 



 

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