[BCMA] Barkerville Marketing and Communications Specialist Posting - Deadline Extended January 2011

Wed Jan 5 09:24:06 PST 2011

-------- Original Message --------

*Marketing and Communications Specialist*

*Closing Date:  Monday, January 31, 2011*

* *

*BARKERVILLE HISTORIC TOWN, *the largest historic site in Western North 
America, is seeking a creative, energetic Marketing and Communications 
Specialist to assist in raising the profile of this important national 
treasure (www.barkerville.ca 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.barkerville.ca/>). 

Barkerville is situated 80 km east of Quesnel, British Columbia in the 
foothills of the Cariboo Mountains, close to Troll Mountain Ski Resort 
and Bowron Lake Provincial Park.  The nearby community of Wells (8 km 
from Barkerville), the service and housing centre for the area 
(www.wellsbc.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.wellsbc.com/>), 
is itself a dynamic cultural community, home of Island Mountain Arts, 
the acclaimed Toni Onley Artists' Project, the International Celtic Harp 
School (www.imarts.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.imarts.com/>), 
the dynamic indie music festival ArtsWells (www.artswells.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.artswells.com/>), 
the Sunset Theatre (www.sunset-theatre.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.sunset-theatre.com/>) 
and is close to a wide variety of winter and summer outdoor activities.

The employer, the Barkerville Heritage Trust (BHT), manages Barkerville 
on behalf of the Provincial Government.  This is a full-time, year-round 
position and is subject to the Collective Agreement between the 
Barkerville Heritage Trust and the BC Government Employees Union 
(BCGEU).  The successful candidate should be prepared to start the 
position on April 1, 2011.

* *

*Position Summary*

Reporting to the Manager of Visitor Experiences and Public Relations, 
the Marketing and Communications Specialist will be responsible for 
assisting in the continued development and implementation of 
Barkerville's marketing plan, including web-based marketing, building 
and sustaining brand recognition, and developing strategies to increase 
site visitation. 

This position will be based in Barkerville and the successful candidate 
will acquire and maintain an intimate knowledge of Barkerville and its 
programming.

*Duties*

_Planning and Marketing_

·    Work with BHT management team to develop the annual marketing plan 
and to assist in the management of the annual planning cycle

·    Assist in the management of a marketing budget of $100,000.00

·    Ensure implementation of marketing plan, including placement of all 
advertising, marketing materials, and trade show bookings

·    Ensure the implementation of a tourism and marketing research 
program as outlined in the marketing plan

·    Organize Barkerville's participation in off-site events, parades 
and trade shows

·    Work with management team and other site staff to develop a steady 
output of story ideas and press releases to media

·    Ensure adequate coverage of Barkerville special events, including 
press releases, advertising before major events, follow-up stories and 
photographic opportunities

·    Coordinate web-based, social media, and viral marketing activities 
including postings on YouTube, Facebook, Twitter, blogs, etc.

·    Work with the management team, and especially the in-house 
designer, to ensure all advertising and promotional materials are 
consistent in messaging and design concepts

·    Working with the in-house designer, manage off-site billboards and 
signage,   regularly reviewing locations, and monitoring conditions

·    Assist in updating and revising messaging to be included on 
off-site signage and ensuring consistency with Barkerville's brand image 
and other creative material

_Community and Regional Liaison_

·         Proactively develop and manage relations with the Cariboo 
Chilcotin Coast Tourism Association, Northern BC Tourism Association, 
the Quesnel Community and Economic Development Corporation, Initiatives 
Prince George, the District of Wells, local Chambers of Commerce, and 
other key marketing and economic development organizations

·    Represent the site by participating in conferences, meetings, and 
public speaking engagements

·    Develop innovative partnerships and relationships that build new 
connections and awareness of Barkerville

·    Work with Merchants of Barkerville and with the Wells Chamber of 
Commerce to develop innovative cooperative marketing opportunities

·    Work with on-site operators, operators in Wells, Bowron Lakes and 
Quesnel as well as receptive tour operators to develop packages which 
include Barkerville

*Qualifications*

·         An undergraduate or graduate degree in marketing, 
communications, or related field of study  

·         Minimum 3 to 5 years' experience in tourism or heritage marketing

·         In-depth working knowledge of the key marketing organizations 
relevant to Barkerville, including DMOs, Chambers of Commerce, and 
Tourism BC 

·         Advanced computer fluency including word processing, spread 
sheets and web development

·         Creative and innovative approach, with proven ability to think 
'outside of the box'

·         Proven ability to analyse, plan, initiate and complete 
projects in a timely fashion

·         Superlative writing and communication skills

·         Exceptional attention to detail and accuracy

·         Ability to work independently as well as part of a team

·         Valid BC driver's licence

*Salary** Range*

This is a Union position (BCGEU) at the hourly rate of $27.91 plus benefits

*To Apply:*

Send letter, resume and portfolio samples to (*/email correspondence 
preferred/*) by midnight on *Monday, January 31, 2011 *to:

*James Douglas*

Manager, Visitor Experiences

and Public Relations

Barkerville Historic Town

Box 19

Barkerville, BC V0K 1B0

250-994-3302 ext. 41

888-994-3332 toll free

250-994-3435 fax

james.douglas at barkerville.ca <mailto:james.douglas at barkerville.ca>

www.barkerville.ca 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.barkerville.ca/>

_barkerville.wordpress.com_

Skype: barkerville.historic.town

Twitter: @barkervillebc

Watch: http://youtube.com/barkervilletv

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