[BCMA] Employment Opportunity - Barkerville Marketing and Communications Specialist

[Moderated BCMA subscriber listserv.]

-------- Original Message --------
Subject: 	Employment Opportunity - Barkerville Marketing and 
Communications Specialist
Date: 	Wed, 9 Nov 2011 10:29:10 -0800



*Marketing and Communications Specialist*

*Closing Date:  Wednesday, November 30, 2011*

**

*BARKERVILLE HISTORIC TOWN,*the largest historic site in Western North 
America, is seeking a creative, energetic Marketing and Communications 
Specialist to assist in raising the profile of this important national 
treasure (www.barkerville.ca 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.barkerville.ca/>).

Barkerville is situated 80 km east of Quesnel, British Columbia in the 
foothills of the Cariboo Mountains, close to Troll Mountain Ski Resort 
and Bowron Lake Provincial Park.  The nearby community of Wells (8 km 
from Barkerville), the service and housing centre for the area 
(www.wellsbc.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.wellsbc.com/>), 
is itself a dynamic cultural community, home of Island Mountain Arts, 
the acclaimed Toni Onley Artists’ Project, the International Celtic Harp 
School (www.imarts.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.imarts.com/>), 
the dynamic indie music festival ArtsWells (www.artswells.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.artswells.com/>), 
the Sunset Theatre (www.sunset-theatre.com 
<https://mail.barkerville.ca/exchweb/bin/redir.asp?URL=http://www.sunset-theatre.com/>) 
and is close to a wide variety of winter and summer outdoor activities.

The employer, the Barkerville Heritage Trust (BHT), manages Barkerville 
on behalf of the Provincial Government.  This is a full-time, year-round 
position and is subject to the Collective Agreement between the 
Barkerville Heritage Trust and the BC Government Employees Union 
(BCGEU).  The successful candidate should be prepared to start the 
position on February 1, 2012.

**

*Position Summary*

Reporting to the Manager of Visitor Experiences and Public Relations, 
the Marketing and Communications Specialist will be responsible for 
assisting in the continued development and implementation of 
Barkerville’s marketing plan, including web-based marketing, building 
and sustaining brand recognition, and developing strategies to increase 
site visitation.  This position will be based in Barkerville and the 
successful candidate will acquire and maintain an intimate knowledge of 
Barkerville and its programming.

*Duties*

_Planning and Marketing_

·Work with BHT management team to develop the annual marketing plan and 
to assist in the management of the annual planning cycle

·Assist in the management of a marketing budget of $100,000.00

·Ensure implementation of marketing plan, including placement of all 
advertising, marketing materials, and trade show bookings

·Ensure the implementation of a tourism and marketing research program 
as outlined in the marketing plan

·Organize Barkerville’s participation in off-site events, parades and 
trade shows

·Work with management team and other site staff to develop a steady 
output of story ideas and press releases to media

·Ensure adequate coverage of Barkerville special events, including press 
releases, advertising before major events, follow-up stories and 
photographic opportunities

·Coordinate web-based, social media, and viral marketing activities 
including postings on YouTube, Facebook, Twitter, blogs, etc.

·Work with the management team, and especially the in-house designer, to 
ensure all advertising and promotional materials are consistent in 
messaging and design concepts

·Work with the in-house designer, manage off-site billboards and 
signage,  regularly reviewing locations, and monitoring conditions

·Assist in updating and revising messaging to be included on off-site 
signage and ensuring consistency with Barkerville’s brand image and 
other creative material

_Community and Regional Liaison_

·Proactively develop and manage relations with the Cariboo Chilcotin 
Coast Tourism Association, Northern BC Tourism Association, the Quesnel 
Community and Economic Development Corporation, Initiatives Prince 
George, the District of Wells, local Chambers of Commerce, and other key 
marketing and economic development organizations

·Represent the site by participating in conferences, meetings, and 
public speaking engagements

·Develop innovative partnerships and relationships that build new 
connections and awareness of Barkerville

·Work with Merchants of Barkerville and with the Wells Chamber of 
Commerce to develop innovative cooperative marketing opportunities

·Work with on-site operators, operators in Wells, Bowron Lakes and 
Quesnel as well as receptive tour operators to develop packages which 
include Barkerville

*Qualifications*

·An undergraduate or graduate degree in marketing, communications, or 
related field of study

·Minimum 3 to 5 years’ experience in tourism or heritage marketing

·In-depth working knowledge of the key marketing organizations relevant 
to Barkerville, including DMOs, Chambers of Commerce, and Tourism BC

·Advanced computer fluency including word processing, spread sheets and 
web development

·Creative and innovative approach, with proven ability to think ‘outside 
of the box’

·Proven ability to analyse, plan, initiate and complete projects in a 
timely fashion

·Superlative writing and communication skills

·Exceptional attention to detail and accuracy

·Ability to work independently as well as part of a team

·Valid BC driver’s licence

*Salary****Range*

This is a Union position (BCGEU) at the hourly rate of $28.47, plus 
benefits.

*To Apply:*

Send letter, resume and portfolio samples to (*/email correspondence 
preferred/*) by midnight on*Wednesday, November 30, 2011*to:

*Judy Campbell***

Chief Executive Officer

Barkerville Historic Town

Box 19, Barkerville, BC, V0K 1B0

250.994.3302 ext 23

toll free: 1.888.994.3332 ext 23

judy.campbell at barkerville.ca <mailto:judy.campbell at barkerville.ca>

www.barkerville.ca <http://www.barkerville.ca/>

Follow our blog: barkerville.wordpress.com 
<https://remote.barkerville.ca/owa/UrlBlockedError.aspx>

On Twitter: @barkervillebc

Watch: http://youtube.com/barkervilletv

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