[BCMA] CMA Clip Serv: Human rights museum a flop?
Moderated BCMA subscriber listserv.
bcma at lists.vvv.com
Wed Feb 1 16:33:27 PST 2012
I wonder what the polls were like before the Bilboa Guggenheim Museum
opened.
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Chris Au CGD SEGD NAI
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Didax Design
Metro Vancouver, Canada
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C R E A T I V E S O L U T I O N S B Y D E S I G N

On Feb 1, 2012, at 9:36 AM, Moderated BCMA subscriber listserv. wrote:
> Human rights museum a flop?
> Canadians not too keen to visit new Winnipeg atraction: Poll
> Paul Turenne, QMI Agency, Tuesday, January 31, 2012
>
> Although a majority of Canadians say they support the Canadian
> Museum for Human Rights, there’s not a great deal of interest in
> actually visiting it.
>
> According to a poll conducted by Abacus Data for QMI Agency, only
> 15% of Canadians say they’re either very or somewhat likely to
> make a special trip to Winnipeg to visit the museum, which is still
> under construction in the Manitoba capital. In addition, 42% of
> respondents said they’re either unlikely to visit the museum or
> not at all interested in going, even if they were already in
> Winnipeg for some other reason.
>
> “At this point it doesn’t seem like it’s a big draw,” said
> David Coletto, CEO of Abacus Data. “At least at first glance,
> there isn’t a lot of interest in it. The good news for them is
> there’s broad support. By and large, Canadians buy into the idea
> of the museum.”
>
> The poll, which surveyed 1,000 people across Canada two weeks ago,
> found that 57% of respondents either strongly or somewhat support
> the concept of the museum, while only 11% oppose it.
>
> However, Colin Craig, Manitoba director of the Canadian Taxpayers
> Federation, noted the highest level of opposition — 21% — is
> found in the “central” region, comprising Saskatchewan and
> Manitoba, where the CMHR is being built.
>
> Craig suggested that’s because people in those provinces have
> heard more about cost overruns on the project, while Coletto said
> it’s common to find support for public projects wane in polls the
> more detail is known.
>
> “We’ve heard from a growing number of Manitobans that they’re
> concerned about the cost,” Craig said. “What we do hope is those
> that do come will make the museum viable, because otherwise it will
> be taxpayers who pick up the burden.”
>
> A spokeswoman for the CMHR said museum officials needed time to
> review the poll results before commenting, and would provide their
> response Wednesday.
>
> Chantal Sturk-Nadeau, senior vice-president of Tourism Winnipeg,
> said the numbers aren’t a problem given that the museum isn’t
> even open yet.
>
> “It’s not discouraging for me at all,” she said. “This
> isn’t surprising. I think it still has a lot to do with awareness.
> They’re not going to start marketing it heavily before it’s
> open.”
>
> Sturk-Nadeau said there’s lots to be positive about in the poll,
> including that more than half of respondents said they’d go to the
> museum if they’re in Winnipeg, a city that gets 2.6 million
> visitors per year.
>
> If even 10% of the 33.4 million Canadians who live outside Manitoba
> decide to visit the museum, that’s still well over 3 million
> people, Coletto added.
>
> --- 30 ---
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