[BCMA] Aboriginal Tourism Workshop at Royal Roads on May 5, 2012

[Moderated BCMA subscriber listserv.]

Introduction to Aboriginal Tourism - PATT2601

This introductory workshop provides an opportunity for aboriginal and
non-aboriginal tourism entrepreneurs, students in tourism/heritage related
programs and interested community members to learn about the benefits of
aboriginal tourism and to explore traditional and non-traditional
partnership opportunities. Case studies and a review of best practices will
provide participants with a better understanding of the sensitivities of
this growing industry that will help strengthen business ideas and overall
tourism action plans.

Topics:

**- Understanding cultural diversity of First Nations in BC

**- Potential benefits of aboriginal tourism - working together

**- Increased awareness of and respect for cultural protocol

**- The role of tour companies and destination marketing organizations

**- An action plan

Facilitators: Ursula Pfahler has facilitated workshops on cultural, heritage
and sport tourism in communities all over British Columbia, and has assisted
First Nations communities and entrepreneurs with business planning and
marketing. She is a Master Trainer for Tourism BC and taught tourism
courses, including Indigenous Tourism, in the School of Business at Camosun
College, before she joined the provincial Heritage Branch as a Community
Heritage Planner. Participants in Ursula's workshops and courses benefit
from her more than 18 years of experience in BC's tourism industry. She has
been involved in all aspects of group travel, including tour design,
administration and marketing, and her clients range from national and
international tour companies to cultural institutions.

Souie Gorup was born in Halifax, NS of Mi'kmaq parentage. She began her
career when living with the Inuit of Nunavik carrying out community based
research that included recording Inuit world views, land use activities and
ecological knowledge. Souie and her children now live in Coast Salish
territory where she began working with First Nations in the British Columbia
Treaty process developing many friendships with the Elders whose resource
use activities, ecological knowledge and perceptions she helped to document.
She feels privileged to have been able to capture an understanding of the
world as seen through the Elder's eyes and from this experience, believes
Aboriginal tourism may be a powerful means to build bridges between cultures
and grow socioeconomic sustainability. She worked for Parks Canada's Gulf
Islands National Park Reserve as First Nations Liaison and played a key role
in the development of the First Nations Program that assists First Nations
tourism initiatives. Souie was a regional director with Aboriginal Tourism
BC which is how she came to know Ursula. She has done allot of volunteering
at various sports events including the Cowichan North American Indigenous
Games 2008 and the Olympics Games 2010. Souie currently works as a Senior
Aboriginal Relations Advisor with the Provincial Government's Ministry of
Aboriginal Relations and Reconciliation helping support the New
Relationship, treaties and First Nations partnership initiatives.

Length: 1 day

Date: Sat, May 5, 2012

Times: 9am - 5pm

Cost: $165 + applicable taxes

Best to Register By: Sat, Apr 21, 2012

To Register:

Register online at http://www.royalroads.ca/continuing-studies using Visa or
MasterCard; or

by telephone, Monday to Friday, 9:00 a.m. - 4:00 p.m. at 250-391-2600, ext.
4801; or Toll

Free at 1-866-890-0220. Or, come by in person to the Continuing Studies
reception area in the

Grant Building, 2005 Sooke Road, Victoria, BC, Canada V9B 5Y2.

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