[BCMA] Cultural Tourism - an on-campus course at UVIC

[Moderated BCMA subscriber listserv.]

[cid:image001.jpg at 01CDBE8C.B67285F0]

The Cultural Resource Management Program at the University of Victoria, British Columbia is pleased to offer the following learning opportunity:

Cultural Tourism:  Realizing the Opportunity (HA 489H)

January 21 - 26, 2013; on-campus offering

Instructor: Steven Thorne

For the past decade, the growth of cultural tourism has challenged cities and regions to capitalize on their cultural and heritage assets. Once regarded as a niche market, cultural tourism has emerged as a major market segment and a significant motivator for travel.

Explore how to make the most of this fast-growing market, especially if you:

* work as a civic cultural manager,
* market a museum, gallery, festival, heritage attraction or other cultural experience, or
* work for an economic development agency or destination marketing organization.

Get the marketing tools and development strategies you need to succeed in "place-based" cultural tourism in the context of destination planning. You'll learn how to:

* understand the rise of cultural tourism as a market segment
* think critically about what cultural tourism is, and what it is not
* identify key factors that make cultural tourism experiences exportable


Past course participants have remarked:
"Much more than I bargained for - I was taking this as peripheral to my work- now I see this can be central to it!"
"I will definitely be able to use the skills I've developed here to the benefit of my organization."
"I think [Steven] was direct, to the point, extremely knowledgeable and...charming, too."


Fee: Fee: CAD $693 (Canadian funds, credit and non-credit participation options) including a CAD$75 materials fee and a CAD$100 tuition/registration deposit is required with each registration form. The tuition balance of CAD$518 is due on or before the first day of the course. UVSS Fees will also be assessed to credit students only.

Registration deadline: December 12; late registrations accepted if space permits.

For more information about the course, please visit:

http://www.uvcs.uvic.ca/Course/Cultural-Tourism-Realizing-the-Opportunity/HA489H/

--------------------------------------------------------------------------------

About the Instructor:

Steven Thorne has specialized in planning and developing cultural tourism destinations for the past decade. His clients have included Tourism BC, Tourism PEI, Ontario's Ministry of Tourism, Parks Canada, and many cities, towns and institutions from BC to Newfoundland. Most recently, he authored A Tapestry of Place: Whistler's Cultural Tourism Development Strategy, designed to help North America's pre-eminent ski destination diversify its tourism offering through place-based cultural tourism.

--------------------------------------------------------------------------------

About Our Program

The Cultural Resource Management Program offers education courses for professionals, volunteers and board members in museums, galleries, heritage sites, cultural centres and related organizations. Courses are designed to address the emerging needs of the sector and build your personal and organizational capacity.

In our courses, you interact with colleagues from across North America and beyond, participate in stimulating learning activities, and relate your learning to the practical issues and realities of your workplace and community. Courses are taught by instructors who are leading professionals in the field.

Courses can be taken individually or towards a comprehensive diploma or focused professional specialization certificate. Individual credit and non-credit course registration options are also available. Choose the program and / or course best suited to meet your needs from the flexible options available.

--------------------------------------------------------------------------------

For more information, including how to register:

Visit our website:  http://www.continuingstudies.uvic.ca/cultural

Contact us: crmcoord at uvic.ca or (250) 721-6119.

Join us on Twitter @UVIC_CRMProgram!

Connect with us on Facebook - http://www.facebook.com/CulturalResourceManagement

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.vvv.com/pipermail/bcma/attachments/20121109/9699f499/attachment-0001.htm 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.jpg
Type: image/jpeg
Size: 10707 bytes
Desc: image001.jpg
Url : http://lists.vvv.com/pipermail/bcma/attachments/20121109/9699f499/attachment-0001.jpg 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: Cultural Tourism.pdf
Type: application/pdf
Size: 2212091 bytes
Desc: Cultural Tourism.pdf
Url : http://lists.vvv.com/pipermail/bcma/attachments/20121109/9699f499/attachment-0001.pdf