[BCMA] Media Release Kamloops Art Gallery | Zev Tiefenbach opens in The Cube September 20

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[memory #1 (the wasp that needs more)-2]

Zev Tiefenbach
memory #1 (the wasp that needs more), 2013
video still



MEDIA RELEASE

For immediate release
Kamloops Art Gallery
September 11, 2014
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Zev Tiefenbach
the memory box
The Cube
September 20 to November 1, 2014

Opening Reception: Saturday, September 20, 6:30 to 8:00 pm

Zev Tiefenbach's practice is grounded in film photography. With the advent of digital photography and the camera phone, Tiefenbach has become increasingly interested in the way people capture, consume and disseminate images. The ease and disposability of images means that the rigour and concentration of capturing a moment on film and composing an image has become a rare pursuit. With social media and online sources available for storing images, dissemination can be instantaneous.

In this project, Tiefenbach presents what he calls "a saturation of self representation," referring to the never-ending archive of images stored in social media sites that now make up one's identity. In the memory box, multiple iPad screens play looping videos comprised of fragments of moving images recorded on the artist's iPhone. These vignettes range from relatives dancing at a family wedding, an odd late night encounter at an Oakland gas station, intimate moments with the artist's family and a drive home amidst a summer rain storm.

With the increased use of digital documentation and the ease of flicking through images and videos, there is a tendency for people to become desensitized by this visual clutter. Tiefenbach attempts to reframe the viewing habits of digital imagery and overcome the passive relationship that has become part of the modern condition.

Curated by Craig Willms, KAG Assistant Curator

Please direct all media inquiries to Craig Willms, Assistant Curator, Kamloops Art Gallery,
(250) 377-2406 or cwillms at kag.bc.ca<mailto:jgordon at kag.bc.ca>.





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