[BCMA] Grasping the Economic Importance of Arts & Culture.

Thu Feb 5 09:29:37 PST 2015

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"Hand Over Your City" Photo by  <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqbf9n_eaCgBoKsJc8m2IimQOtZHbjECoO8n2TJDev_NRflU6HHBhEO-c5FJ6RoLvaGZ_hXwUQUWlvhxj6K2iTV5eZ826q6LD7GjnVRC4HjIcO6HjvteSN43yL8ikr1x66EbvB4FyHv0pMg_zHKEuItg=&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> Brandon Artis Photography

THE NEXT CHAPTER FOR 

ARTS & CULTURE

Local art clusters are the new wave of future economic development

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'Railspur Alley' - Angela Au Hemphill

Our friends at Miller Dickinson Blais recently published a short article about the importance of local art clusters. 

They have found that cities that take the lead in supporting local community art clusters are enabling an overall economic boost. 

Artists and creative people tend to work collectively. You'll notice an artsy shop pop-up, and very quickly, in a neighbourhood full of unique boutiques, galleries and coffee shops. As condensed areas for creative commerce, art clusters "provide economic benefits by attracting new businesses, visitors, residents, and tourism dollars." 

This is why we at the Guide encourage you to market in community clusters!

To read the full report,  <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqea50cGAia4mnGnHOV8NlA8mPAVCrgs68Z8LctlyqKkdNEjmTB2s2BF2Ch9ZwAsqbMKqfE4XlH2kjkpFpSt4HvZiNGVZ146EFhQFtLA0tBkRRbwIOM0Bvyw9WU-XUghSQWIXfVc7Q2WS2rtWpv6XhFb1Wkj6XlQkUpKG3Yg5XhN4&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> click here. 

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SEARCHING FOR A SENSE OF PLACE

The new kind of travel

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Arbutus Coffee House by Kahla Yzerman

The Cultural Tourist is an authentic traveler looking for more than a luxury vacation, rather, they are searching for a sense of place - the local experience. 

We took up the charge of bringing a sense of community to the culturally curious traveler by creating the concept of the Curated Community over at  <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqeObBSD1E7skTMasELWmEFBWwR-c3bVjF4jY74lSL_Ald1icprYumy_hc9tN-N4LoDYZHq2psFkm_xvfb0u33xKq_gaDTVapskf63lFr2ytwH-L8rZxknTA=&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> Art-BC.com. The site features an interactive map for every community in British Columbia. The map is dotted with cultural destinations, enabling visitors to plan their trip before ever leaving home - or, with the help of their smartphone, letting them plan it on the fly!  

To add your cultural destination to  <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqeObBSD1E7skTMasELWmEFBWwR-c3bVjF4jY74lSL_Ald1icprYumy_hc9tN-N4LoDYZHq2psFkm_xvfb0u33xKq_gaDTVapskf63lFr2ytwH-L8rZxknTA=&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> Art-BC.com map,  <mailto:trudy at art-bc.com> contact us!

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ART OF THE GETAWAY

What is your community's cultural getaway? 

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The 15th Edition of the Van Dop Arts & Cultural Guide to BC will feature a number of Community Getaways.

There's a new kind of travel sweeping the world of tourism. Globally, more and more travelers are leaving behind ideas of luxury resort vacations in favour of authentic, local experiences. 

Your community has its own unique cultural footprint. Call us to find out how to be included on your community map. 604.521.7887

 <mailto:chester at art-bc.com> Find Out More

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SOCIAL MEDIA SAVVY

Connecting is FREE and effective.  

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With a team of social media savvy associates, we connect with all of our partners daily through various social media streams. Make sure you are a part of the conversation.

 <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqWHsEYHjGXOiIk6UnmAjGqeC51tV33s4Ru1jMGi-ZjBQmHwc42fKCUY0HphJo6t4qgYghoXS2G7Mx55qHTlNtalSbzf99_bhtYAM5H5ZL3sfi8hvtfDwsIVAUzQDkLDUSg==&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> @Art_BC

 <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqcQRiHds_3FlRHBgs1yofUMKeqjjbv4-uAYqxqqjV_j34-SF3JM4L52tIJ6NUAn2klLiWOYOwEOUOiqVPdZv2uxCLqQRRGxqZ9apArN4zQpN_JIBu3kNbmEvmWjlAfQTUFM2e7wFOfkr&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> @BCCulturalCrawl

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DID YOU KNOW?

  <https://files.ctctcdn.com/1fb28f42201/29fd80dc-1a90-4d63-b743-441dbd1379e1.jpg> Klahowya Village in Stanley Park 

Image from Aboriginalbc.com

*	According to the World Tourism Organization, the fastest growing number of visitors are Cultural Tourists, expected to grow at 15% per year globally. 

*	Culture was the largest motivator of international travel In 2009 - $755 million was spent in BC (StatsCan). 

*	In a 2007 the Travel Survey of Residents of Canada found that, with a trip being defined by at a least 1 night stay, the number one activity was visiting a Historic Site (8.1 mil,) Museum/Gallery (7.4 mil,) Plays/ Concerts (7.9 mil,) Fishing (6.8 mil,) and Golfing (4.7 mil.) 

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CURATED COMMUNITY: RICHMOND

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We want to give a shout out to Liesl Jauk, Manager of Cultural Development for the City of Richmond, and all of the folks working in the cultural sector in Richmond. This year they've taken up the charge of putting Richmond in the cultural map. Clusters of arts and cultural experiences dot their map on 

 <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqeObBSD1E7skTMasELWmEFBWwR-c3bVjF4jY74lSL_Ald1icprYumy_hc9tN-N4LoDYZHq2psFkm_xvfb0u33xKq_gaDTVapskf63lFr2ytwH-L8rZxknTA=&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> Art-BC.com. Take a day and check out Richmond's cultural offerings. You'll be surprised and delighted. 

Click here to find the interactive map,  <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqRLTt6yKljToxIKpuWSOLV6GvMV3NIng6kURFJp9gNNCBsvDwlUnPTHRctNkfArRECGMWyYA7yRVC0s4u-NeJ6XHMzbviY7oxqdUOATXNNeqgT-Imt3Gwe-vTyezBrVLMtqJS80qgVFuaw3TslRbVxg=&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> Curated Community: Richmond

ECONOMICAL MARKETING: TOGETHER WE CAN

Partner with others to increase your marketing potential

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We all know marketing is essential in today's economy, yet it can often be challenging to allocate precious resources to a marketing budget, particularly in the arts and cultural sector. 

In an industry where cash flow is often limited, it is integral to understand how to maximize your marketing potential getting the most for your dollar. By partnering with your local tourism association or business improvement association, you can access additional resources while building a strong cultural tourism brand in your community. 

NBCTA (Northern British Columbia Tourism Association) and TOTA (Thompson Okanagan Tourism Association) are just two of the major tourism organizations that partner with us in the Guide. They offer their partners a subsidized rate and the result is a cohesive region of curated communities where cultural explorers can conduct their own art walks, adventures and experiences. 

In the arts and cultural sector, it is essential to join forces and make ourselves known. Help from larger community-oriented entities can be the boost needed to take cultural tourism to the next level. 

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 null <http://ih.constantcontact.com/fs184/1108721806321/img/615.png> THE POWER OF BRAND

sharing a common brand

Being a partner with the Arts & Cultural Guide to BC entitles you to our developed and recognized brand.  Door and window stickers are available to every one of our partners. Display the Art-BC.com RECOMMENDED logo to ensure your visitors know you're on of BC's top cultural destinations.

Don't forget you can  <http://r20.rs6.net/tn.jsp?f=001ApPN71OYfe2Jpl4wk4GFwq14Cf51llZuc5HU5If_RJj1qP4VxTUbqea50cGAia4mJg6cSqTGlP0a3glytiQOwO5-9M8Ylb1-P6w_x4OTqXsgSuBEAAPbLeDae7U2mO9TJFo81UNhEtjjkJ6azCQ08z2pf90k5Ebm4IL7FffBm3PEuryNn7ILLqQB9I7lpKjy&c=9VS_12PH2VK3KWBEpPxM_ruIFLfiwPR-cj9Le_aHVF3RhWlaQr1slQ==&ch=y-PYJY5izGkUUUp7IdkEf1T9fmj8N_7Iz4OkteN1EgzaxibqpzKy-A==> LINK TO US too. Put the Art-BC.com RECOMMENDED logo on your homepage to direct people to the interactive community map and more cultural destinations near you. 

BE SURE YOU ARE INCLUDED in the 2015 - 2016 GUIDE !

Your Next Opportunity will be in 2017

DEADLINE FEBRUARY 28, 2015

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CALL Trudy or Chester @ 604.521.7887 or email  <mailto:publisher at art-bc.com> publisher at art-bc.com

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