[BCMA] To charge or not to charge?

[Moderated BCMA subscriber listserv.]

Hi Linda,

Here is an article from Colleen Dilenschneider on free admission and its
impact on attendance rates. Not exactly answering your question, but I
thought it might be relevant:
https://www.colleendilen.com/2015/08/12/how-free-admission-really-affects-museum-attendance-data/

Cheers,
Erica

-
*Erica Mattson*
Executive Director

BC Museums Association || 675 Belleville Street  || Victoria, BC || V8W 9W2
<https://maps.google.com/?q=675+Belleville+Street%C2%A0+%7C%7C%C2%A0Victoria,+BC+%7C%7C%C2%A0V8W+9W2&entry=gmail&source=g>

Direct: 250-356-5694 <(250)%20356-5694> || Office: 250-356-5700
<(250)%20356-5700>  || www.museumsassn.bc.ca


On Wed, Aug 1, 2018 at 3:21 PM, Moderated BCMA subscriber listserv. <
bcma at lists.vifa.ca> wrote:

> Dear Friends,
>
>
>
> We operate three museums in downtown Kelowna, with admission by donation.
> Our admissions  policy is under review, and we would like to know what
> other museums have learned about admission policy.  What are museums of
> various size categories handling admission? Does charging admission, rather
> than asking for a donation, increase or decrease revenues?  How does it
> impact visitation?  What else has been learned?
>
>
>
> Here is our experience:  Kelowna Museums Society sees just under 40,000
> visitors a year at our three museums.  We have a long history of offering
> admission by donation.  Last year, we posted small signs on the donation
> boxes stating the suggested donation is $5 per person. This worked for us,
> and we noticed an increase in donation box revenues. Based on recent
> performance, our budget reflects anticipated donation box revenues from our
> three facilities of $34,000.  Our average donation per person is about half
> of our suggested donation, or around $2.50 (some of our visitors pay
> program fees that are not reflected in the donation box revenue line, so
> this average refers to casual drop-in visitors).
>
>
>
> The board would like to know if revenues would increase if we instituted
> an admission fee.  Alternatively, they wonder if it would be beneficial to
> make our suggested donation signage more prominent and detailed, with
> suggested donations for individuals,  families, seniors, students, etc.
>
>
>
> General comments may be shared with the entire listserv community.  Anyone
> who would like to engage in a more detailed exchange may contact me
> directly at:
>
> ldigby at kelownamuseums.ca, or 778-478-0346
>
>
>
> Best,
>
> Linda
>
>
>
> [image: Linda Digby_email tags-small]
>
>
>
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>


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