[BCMA] Fwd: New toolkit created to support promotion of GLAM benefits

[Moderated BCMA subscriber listserv.]

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* New toolkit created to support promotion of GLAM benefits *

* OTTAWA, December 8, 2020 — *Today the Canadian Museums Association (CMA)
unveiled a new toolkit
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to help members of the GLAM community (galleries, libraries, archives and
museums) increase awareness about the tremendous contributions of the
sector which were revealed in a recent study. The toolkit was produced on
behalf of the Ottawa Declaration Working Group, a consortium of
stakeholders co-led by the CMA and Library and Archives Canada (LAC).

Canada gains nearly $8.6 billion a year in economic benefits in addition to
a myriad of social advantages from the existence of GLAMs, according to the
study
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released in May 2020. The study was conducted by Oxford Economics and
commissioned by the Working Group. A few highlights:

   - Canada gains nearly $8.6 billion a year in economic benefits from
   GLAMs.
   - For every $1 invested in GLAMs, Canadian society gets nearly $4 in
   benefits.
   - GLAMs contribute to improved literacy, social inclusion and overall
   health.
   - GLAM users report overall health as 14% better than non-users.
   - GLAMs had more than 6 times the number of annual visitors than NHL
   games did during the 2018-19 season.
   - 96% believe GLAMs contribute to our quality of life.

Thanks to support from LAC and the Working Group, the CMA was able to
produce a toolkit to help a wide range of professionals and institutions
across the GLAM sector increase awareness of these findings.

“Our sector has, historically, not made a very strong case in explaining
the value of GLAMs in our society. This has no doubt been one reason it
remains under-funded,” says Dr. Vanda Vitali, Executive Director of the
CMA. “Now, more than ever, is a critical time to emphasize the sector’s
economic and societal impacts, and to demonstrate why a greater investment
in GLAMs is a smart investment. We hope this toolkit, and other efforts
like it, will help the community get this important message out.”

The toolkit contains key messages, ready-to-use social media posts and
infographics, a fact sheet, a full presentation package including slides
and speaking points, and additional references. It contains broader GLAM
information, as well as information specific to each of the sub-sectors.
The toolkit also includes a top-12 list of practical tips on how the tools
in the kit can be used in various ways, for example, in speeches, on social
media channels, and in meetings with staff, funders, politicians, boards of
directors and donors.

The CMA thanks LAC for its support for this project and the reference
group, made up of members of the GLAM community, for their feedback and
input toward the development of the toolkit.

We encourage everyone visit www.museums.ca/site/glam
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to read the study and for members of the GLAM community to make use of the
toolkit to collectively spread the word about the importance of — and
contributions by — GLAMS in Canadian society.

-30-

For more information: communications at museums.ca
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Canadian Museums Association
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