<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv=Content-Type content="text/html; charset=us-ascii">
<meta name=Generator content="Microsoft Word 12 (filtered medium)">
<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]-->
<style>
<!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:#0563C1;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:#954F72;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal;
font-family:"Arial","sans-serif";
color:windowtext;}
span.EmailStyle18
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.Section1
{page:Section1;}
-->
</style>
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang=EN-US link="#0563C1" vlink="#954F72">
<div class=Section1>
<p class=MsoNormal><span style='font-size:12.0pt;color:#1F497D'>Congratulations
on the new look. It is fresh and modern and I think will be excellent in
conveying museum’s dynamic nature with a harken to the past.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;color:#1F497D'>Kirstin Clausen<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:12.0pt;color:#1F497D'><o:p> </o:p></span></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca] <b>On Behalf Of </b>Moderated
BCMA subscriber listserv.<br>
<b>Sent:</b> Wednesday, April 22, 2015 1:14 PM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> [BCMA] NEW LOOK! BC Museums Association Launches New Brand
Identity<o:p></o:p></span></p>
</div>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:#767171'>All About the Brand!<o:p></o:p></span></b></p>
<p class=MsoNormal><b><i><span lang=EN style='font-size:10.0pt;font-family:
"Arial","sans-serif";color:#767171'>Introducing a New Look for the BC Museums
Association</span></i></b><b><span lang=EN style='font-size:10.0pt;font-family:
"Arial","sans-serif";color:#767171'><o:p></o:p></span></b></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br>
Today the BC Museums Association is excited to launch our new brand identity.
The BCMA is reinvigorated and, with both eyes focused on the future of the
association, we’re excited to share our new logo, look and feel. <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The
BCMA Council and staff decided a year ago that a refreshed organization
required a refreshed identity. We started with a brand discovery process
involving past and current members of Council. Owl, our values, and our
58-year history proved strong, as did a sense of adventure, and the
story-telling that has always been a part of who we are. <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The
results were work-shopped into a Brand Brief that articulated our
personality and purpose: to connect, lift, and share. From this we
knew that our new logo needed to be vibrant and warm with a sense of community,
but also forward-looking and contemporary, yet classic. A tall order --
but we think we nailed it! We are proud to launch our new logo today
on our website and social media platforms: <br>
<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif"'><img width=300
height=54 id="Picture_x0020_2" src="cid:image001.png@01D07D12.AE4ED670"
alt="https://gallery.mailchimp.com/99f928ddfbe69beb301c1829c/images/52b1c187-9122-4945-9511-e5de0768231b.png"></span><span
lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'>How
do you interpret the logo? The orange M suggests a loop of past and future;
infinite possibilities; connections; shared experiences; caring/stewardship;
and elevation. The colour is vibrant and full of energy. The lettering is
inspired by Art Deco and Futurism as well as that era’s hope/optimism for
the future. The capital Ms, with their added pillars, indicate stability, while
being unique and timeless.<br>
<br>
<b>Delete the cache in your browser and visit the "new"
wwww.museumsassn.bc.ca to see our logo in situ! If you are a member, watch your
In Box for the inaugural issue of <i>HOOT!</i> our new member enewsletter.<o:p></o:p></b></span></p>
<p class=MsoNormal><b><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'> <o:p></o:p></span></b></p>
<p class=MsoNormal><i><span lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Thank
you to <a href="http://www.oculusdesign.ca/">Oculus Design and Marketing</a>
for their support on this project. Special thanks to Professor Jack
Lohman for his support and the <a href="http://royalbcmuseum.bc.ca/">Royal BC
Museum</a> for a donation which partially funded the work. We would also like
to thank the BC Arts Council for their ongoing guidance and financial support,
as well as the financial assistance of the Province of British Columbia.</span></i><span
lang=EN style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
1.0pt;margin-left:1.0in'><span style='font-size:7.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
1.0pt;margin-left:1.0in'><b><span style='font-size:7.0pt;font-family:"Verdana","sans-serif";
color:#767171'><o:p> </o:p></span></b></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><b><span style='font-family:
"Arial","sans-serif";color:#767171'>Theresa Mackay<o:p></o:p></span></b></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><span style='font-family:"Arial","sans-serif";
color:#767171'>Executive Director<o:p></o:p></span></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><b><span style='font-family:
"Arial","sans-serif"'><o:p> </o:p></span></b></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><span style='font-family:"Arial","sans-serif";
color:#ED7D31'>BC Museums Association || 675 Belleville Street, Victoria, BC,
V8W 9W2<o:p></o:p></span></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><span style='font-family:"Arial","sans-serif";
color:#ED7D31'>Direct: 250-356-5694 Main: 250-356-5700 <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif";color:#767171'>museumsassn.bc.ca<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span style='font-family:"Arial","sans-serif";color:#767171'>Join
us for Conference 2015 in New Westminster from Oct 25 – 27!<o:p></o:p></span></b></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Arial","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<br /><br />
<hr style='border:none; color:#909090; background-color:#B0B0B0; height: 1px; width: 99%;' />
<table style='border-collapse:collapse;border:none;'>
<tr>
<td style='border:none;padding:0px 15px 0px 8px'>
<a href="http://www.avast.com/">
<img border=0 src="http://static.avast.com/emails/avast-mail-stamp.png" />
</a>
</td>
<td>
<p style='color:#3d4d5a; font-family:"Calibri","Verdana","Arial","Helvetica"; font-size:12pt;'>
This email is free from viruses and malware because <a href="http://www.avast.com/">avast! Antivirus</a> protection is active.
</p>
</td>
</tr>
</table>
<br />
</body>
</html>