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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><b><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#767171;mso-style-textfill-fill-color:#767171;mso-style-textfill-fill-alpha:100.0%'>All About the Brand!<o:p></o:p></span></b></p><p class=MsoNormal><b><i><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#767171;mso-style-textfill-fill-color:#767171;mso-style-textfill-fill-alpha:100.0%'>Introducing a New Look for the BC Museums Association</span></i></b><b><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#767171;mso-style-textfill-fill-color:#767171;mso-style-textfill-fill-alpha:100.0%'><o:p></o:p></span></b></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'><br>Today the BC Museums Association is excited to launch our new brand identity. The BCMA is reinvigorated and, with both eyes focused on the future of the association, we’re excited to share our new logo, look and feel. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'>The BCMA Council and staff decided a year ago that a refreshed organization required a refreshed identity. We started with a brand discovery process involving past and current members of Council. Owl, our values, and our 58-year history proved strong, as did a sense of adventure, and the story-telling that has always been a part of who we are. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'>The results were work-shopped into a Brand Brief that articulated our personality and purpose: to connect, lift, and share. From this we knew that our new logo needed to be vibrant and warm with a sense of community, but also forward-looking and contemporary, yet classic. A tall order -- but we think we nailed it! We are proud to launch our new logo today on our website and social media platforms: <br> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'> </span><span style='font-size:10.0pt;font-family:"Arial",sans-serif'><img width=300 height=54 id="Picture_x0020_2" src="cid:image001.png@01D07CFD.A19B8B40" alt="https://gallery.mailchimp.com/99f928ddfbe69beb301c1829c/images/52b1c187-9122-4945-9511-e5de0768231b.png"></span><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'>How do you interpret the logo? The orange M suggests a loop of past and future; infinite possibilities; connections; shared experiences; caring/stewardship; and elevation. The colour is vibrant and full of energy. The lettering is inspired by Art Deco and Futurism as well as that era’s hope/optimism for the future. The capital Ms, with their added pillars, indicate stability, while being unique and timeless.<br><br><b>Delete the cache in your browser and visit the "new" wwww.museumsassn.bc.ca to see our logo in situ! If you are a member, watch your In Box for the inaugural issue of <i>HOOT!</i> our new member enewsletter.<o:p></o:p></b></span></p><p class=MsoNormal><b><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'> <o:p></o:p></span></b></p><p class=MsoNormal><i><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'>Thank you to <a href="http://www.oculusdesign.ca/">Oculus Design and Marketing</a> for their support on this project. Special thanks to Professor Jack Lohman for his support and the <a href="http://royalbcmuseum.bc.ca/">Royal BC Museum</a> for a donation which partially funded the work. We would also like to thank the BC Arts Council for their ongoing guidance and financial support, as well as the financial assistance of the Province of British Columbia.</span></i><span lang=EN style='font-size:10.0pt;font-family:"Arial",sans-serif'><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:1.0pt;margin-left:1.0in'><span style='font-size:7.0pt;font-family:"Verdana",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:1.0pt;margin-left:1.0in'><b><span style='font-size:7.0pt;font-family:"Verdana",sans-serif;color:#767171'><o:p> </o:p></span></b></p><p class=MsoNormal style='margin-bottom:1.0pt'><b><span style='font-family:"Arial",sans-serif;color:#767171'>Theresa Mackay<o:p></o:p></span></b></p><p class=MsoNormal style='margin-bottom:1.0pt'><span style='font-family:"Arial",sans-serif;color:#767171'>Executive Director<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:1.0pt'><b><span style='font-family:"Arial",sans-serif'><o:p> </o:p></span></b></p><p class=MsoNormal style='margin-bottom:1.0pt'><span style='font-family:"Arial",sans-serif;color:#ED7D31'>BC Museums Association || 675 Belleville Street, Victoria, BC, V8W 9W2<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:1.0pt'><span style='font-family:"Arial",sans-serif;color:#ED7D31'>Direct: 250-356-5694 Main: 250-356-5700 <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#767171'>museumsassn.bc.ca<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Arial",sans-serif;color:#767171'>Join us for Conference 2015 in New Westminster from Oct 25 – 27!<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Tahoma",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>