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On first sight, I thought it was a paper clip of some kind, a
metaphor for all the paperwork and grant applications that occupy
most museum folk today. <br>
<br>
Curmudgeonly yours, <br>
<br>
Roger Boulet<br>
<br>
<div class="moz-cite-prefix">On 2015-04-23 10:59 AM, Moderated BCMA
subscriber listserv. wrote:<br>
</div>
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<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">I
agree with Kirstin, your new brand identity is forward,
dynamic new branding that has incorporated analysis of your
aims and goals; well done!<o:p></o:p></span></p>
<p class="MsoNormal"><i><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D">Lesia
Davis<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span
style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#1F497D">President,
LAD Resources<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span
style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#1F497D"><a class="moz-txt-link-abbreviated" href="mailto:lesiadavis@gmail.com">lesiadavis@gmail.com</a><o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">
<a class="moz-txt-link-abbreviated" href="mailto:bcma-bounces@lists.vifa.ca">bcma-bounces@lists.vifa.ca</a>
[<a class="moz-txt-link-freetext" href="mailto:bcma-bounces@lists.vifa.ca">mailto:bcma-bounces@lists.vifa.ca</a>] <b>On Behalf Of </b>Moderated
BCMA subscriber listserv.<br>
<b>Sent:</b> April 22, 2015 4:07 PM<br>
<b>To:</b> <a class="moz-txt-link-abbreviated" href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a><br>
<b>Subject:</b> Re: [BCMA] NEW LOOK! BC Museums Association</span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;color:#1F497D">Congratulations on
the new look. It is fresh and modern and I think will be
excellent in conveying museum’s dynamic nature with a harken
to the past.<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;color:#1F497D">Kirstin Clausen<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;color:#1F497D"><o:p> </o:p></span></p>
<div>
<div style="border:none;border-top:solid #B5C4DF
1.0pt;padding:3.0pt 0cm 0cm 0cm">
<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span
style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">
<a class="moz-txt-link-abbreviated" href="mailto:bcma-bounces@lists.vifa.ca">bcma-bounces@lists.vifa.ca</a>
[<a class="moz-txt-link-freetext" href="mailto:bcma-bounces@lists.vifa.ca">mailto:bcma-bounces@lists.vifa.ca</a>] <b>On Behalf Of </b>Moderated
BCMA subscriber listserv.<br>
<b>Sent:</b> Wednesday, April 22, 2015 1:14 PM<br>
<b>To:</b> <a class="moz-txt-link-abbreviated" href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a><br>
<b>Subject:</b> [BCMA] NEW LOOK! BC Museums Association
Launches New Brand Identity<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#767171"
lang="EN">All About the Brand!<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><i><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#767171"
lang="EN">Introducing a New Look for the BC Museums
Association</span></i></b><b><span
style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#767171"
lang="EN"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"><br>
Today the BC Museums Association is excited to launch our
new brand identity. The BCMA is reinvigorated and, with both
eyes focused on the future of the association, we’re excited
to share our new logo, look and feel. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"> <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN">The BCMA Council and staff decided a year ago that
a refreshed organization required a refreshed identity. We
started with a brand discovery process involving past and
current members of Council. Owl, our values, and our 58-year
history proved strong, as did a sense of adventure, and the
story-telling that has always been a part of who we are. <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"> <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN">The results were work-shopped into a Brand Brief
that articulated our personality and purpose: to connect,
lift, and share. From this we knew that our new logo needed
to be vibrant and warm with a sense of community, but also
forward-looking and contemporary, yet classic. A tall order
-- but we think we nailed it! We are proud to launch our
new logo today on our website and social media platforms: <br>
<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"> </span><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""><img
id="Picture_x0020_2"
src="cid:part1.01080500.03070700@telus.net"
alt="https://gallery.mailchimp.com/99f928ddfbe69beb301c1829c/images/52b1c187-9122-4945-9511-e5de0768231b.png"
height="54" width="300"></span><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"> <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN">How do you interpret the logo? The orange M
suggests a loop of past and future; infinite possibilities;
connections; shared experiences; caring/stewardship; and
elevation. The colour is vibrant and full of energy. The
lettering is inspired by Art Deco and Futurism as well as
that era’s hope/optimism for the future. The capital Ms,
with their added pillars, indicate stability, while being
unique and timeless.<br>
<br>
<b>Delete the cache in your browser and visit the "new"
wwww.museumsassn.bc.ca to see our logo in situ! If you are
a member, watch your In Box for the inaugural issue of <i>HOOT!</i>
our new member enewsletter.<o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"> <o:p></o:p></span></b></p>
<p class="MsoNormal"><i><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN">Thank you to <a moz-do-not-send="true"
href="http://www.oculusdesign.ca/">Oculus Design and
Marketing</a> for their support on this project. Special
thanks to Professor Jack Lohman for his support and the <a
moz-do-not-send="true"
href="http://royalbcmuseum.bc.ca/">Royal BC Museum</a>
for a donation which partially funded the work. We would
also like to thank the BC Arts Council for their ongoing
guidance and financial support, as well as the financial
assistance of the Province of British Columbia.</span></i><span
style="font-size:10.0pt;font-family:"Arial","sans-serif""
lang="EN"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:1.0pt;margin-left:72.0pt"><span
style="font-size:7.0pt;font-family:"Verdana","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:1.0pt;margin-left:72.0pt"><b><span
style="font-size:7.0pt;font-family:"Verdana","sans-serif";color:#767171"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><b><span
style="font-family:"Arial","sans-serif";color:#767171">Theresa
Mackay<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><span
style="font-family:"Arial","sans-serif";color:#767171">Executive
Director<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><b><span
style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><span
style="font-family:"Arial","sans-serif";color:#ED7D31">BC
Museums Association || 675 Belleville Street, Victoria, BC,
V8W 9W2<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><span
style="font-family:"Arial","sans-serif";color:#ED7D31">Direct:
250-356-5694 Main: 250-356-5700 <o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-family:"Arial","sans-serif";color:#767171">museumsassn.bc.ca<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span
style="font-family:"Arial","sans-serif";color:#767171">Join
us for Conference 2015 in New Westminster from Oct 25 –
27!<o:p></o:p></span></b></p>
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<pre wrap="">_______________________________________________
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