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<p class="MsoNormal"><span style="color:#1F497D">Greetings colleagues,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">I agree, well done! Nice to see a fresh look.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="color:#632423">Connie Baxter<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#17365D">Supervisor | Museum & Heritage Services<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#17365D">Community Services Department<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#17365D">City of Richmond<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="color:#17365D">t: 604-247-8330<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#17365D">c: 604-516-9604<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:#1F497D">Current Exhibition: Interwoven World: Fashion and Identity | to July 5, 2015</span></i><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:
"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;
font-family:"Tahoma","sans-serif""> bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca]
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> Thursday, 23 April 2015 10:59<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> Re: [BCMA] NEW LOOK! BC Museums Association Launches New Brand Identity<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial","sans-serif";
color:#1F497D">I agree with Kirstin, your new brand identity is forward, dynamic new branding that has incorporated analysis of your aims and goals; well done!<o:p></o:p></span></p>
<p class="MsoNormal"><i><span lang="EN-US" style="font-size:10.0pt;font-family:
"Arial","sans-serif";color:#1F497D">Lesia Davis<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial","sans-serif";
color:#1F497D">President, LAD Resources<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial","sans-serif";
color:#1F497D">lesiadavis@gmail.com<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span lang="EN-US" style="font-size:10.0pt;font-family:
"Arial","sans-serif";color:#1F497D"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:
"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;
font-family:"Tahoma","sans-serif""> bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca]
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> April 22, 2015 4:07 PM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> Re: [BCMA] NEW LOOK! BC Museums Association</span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt;color:#1F497D">Congratulations on the new look. It is fresh and modern and I think will be excellent in conveying museum’s dynamic nature with a harken to the past.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt;color:#1F497D">Kirstin Clausen<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt;color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:
"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;
font-family:"Tahoma","sans-serif""> bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca]
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> Wednesday, April 22, 2015 1:14 PM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> [BCMA] NEW LOOK! BC Museums Association Launches New Brand Identity<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif";
color:#767171">All About the Brand!<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><i><span lang="EN" style="font-size:10.0pt;font-family:
"Arial","sans-serif";color:#767171">Introducing a New Look for the BC Museums Association</span></i></b><b><span lang="EN" style="font-size:10.0pt;font-family:
"Arial","sans-serif";color:#767171"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""><br>
Today the BC Museums Association is excited to launch our new brand identity. The BCMA is reinvigorated and, with both eyes focused on the future of the association, we’re excited to share our new logo, look and feel.
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif"">The BCMA Council and staff decided a year ago that a refreshed organization required a refreshed identity. We started with a brand discovery process involving past
and current members of Council. Owl, our values, and our 58-year history proved strong, as did a sense of adventure, and the story-telling that has always been a part of who we are.
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif"">The results were work-shopped into a Brand Brief that articulated our personality and purpose: to connect, lift, and share. From this we knew that our new logo needed
to be vibrant and warm with a sense of community, but also forward-looking and contemporary, yet classic. A tall order -- but we think we nailed it! We are proud to launch our new logo today on our website and social media platforms:
<br>
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""> </span><span lang="EN-US" style="font-size:10.0pt;font-family:"Arial","sans-serif""><img width="300" height="54" id="Picture_x0020_2" src="cid:image001.png@01D07DC3.E4C75DB0" alt="https://gallery.mailchimp.com/99f928ddfbe69beb301c1829c/images/52b1c187-9122-4945-9511-e5de0768231b.png"></span><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif"">How do you interpret the logo? The orange M suggests a loop of past and future; infinite possibilities; connections; shared experiences; caring/stewardship; and elevation.
The colour is vibrant and full of energy. The lettering is inspired by Art Deco and Futurism as well as that era’s hope/optimism for the future. The capital Ms, with their added pillars, indicate stability, while being unique and timeless.<br>
<br>
<b>Delete the cache in your browser and visit the "new" wwww.museumsassn.bc.ca to see our logo in situ! If you are a member, watch your In Box for the inaugural issue of
<i>HOOT!</i> our new member enewsletter.<o:p></o:p></b></span></p>
<p class="MsoNormal"><b><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""> <o:p></o:p></span></b></p>
<p class="MsoNormal"><i><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif"">Thank you to <a href="http://www.oculusdesign.ca/">Oculus Design and Marketing</a> for their support on this project. Special thanks to Professor Jack Lohman for
his support and the <a href="http://royalbcmuseum.bc.ca/">Royal BC Museum</a> for a donation which partially funded the work. We would also like to thank the BC Arts Council for their ongoing guidance and financial support, as well as the financial assistance
of the Province of British Columbia.</span></i><span lang="EN" style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
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1.0pt;margin-left:1.0in">
<span lang="EN-US" style="font-size:7.0pt;font-family:
"Verdana","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:
1.0pt;margin-left:1.0in">
<b><span lang="EN-US" style="font-size:7.0pt;font-family:
"Verdana","sans-serif";color:#767171"><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><b><span lang="EN-US" style="font-family:"Arial","sans-serif";color:#767171">Theresa Mackay<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><span lang="EN-US" style="font-family:"Arial","sans-serif";color:#767171">Executive Director<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><b><span lang="EN-US" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><span lang="EN-US" style="font-family:"Arial","sans-serif";color:#ED7D31">BC Museums Association || 675 Belleville Street, Victoria, BC, V8W 9W2<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:1.0pt"><span lang="EN-US" style="font-family:"Arial","sans-serif";color:#ED7D31">Direct: 250-356-5694 Main: 250-356-5700
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-family:"Arial","sans-serif";
color:#767171">museumsassn.bc.ca<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-family:"Arial","sans-serif";
color:#767171">Join us for Conference 2015 in New Westminster from Oct 25 – 27!<o:p></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-US" style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
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