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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nice and dynamic, great colour, I think it
is time for a rebrand. I want the owl eyes back for sentimental reasons,
though.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I have nice wine glass with the old owl
logo on it. Anyone else? <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=maroon face="Mongolian Baiti"><span
style='font-size:11.0pt;font-family:"Mongolian Baiti";color:maroon'>Kathleen
Trayner<o:p></o:p></span></font></p>
<p class=MsoNormal><b><font size=2 color="#990000" face="Mongolian Baiti"><span
style='font-size:11.0pt;font-family:"Mongolian Baiti";color:#990000;font-weight:
bold'>Alizarin Consulting<o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=2 color=maroon face="Mongolian Baiti"><span
style='font-size:11.0pt;font-family:"Mongolian Baiti";color:maroon'><o:p> </o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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face="Times New Roman"><span lang=EN-US style='font-size:12.0pt;font-family:
"Times New Roman"'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Moderated BCMA subscriber
listserv.<br>
<b><span style='font-weight:bold'>Sent:</span></b> April-23-15 10:59 AM<br>
<b><span style='font-weight:bold'>To:</span></b> bcma@lists.vifa.ca<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [BCMA] NEW LOOK! BC
Museums Association Launches New BrandIdentity</span></font><font size=3
face="Times New Roman"><span lang=EN-US style='font-size:12.0pt;font-family:
"Times New Roman"'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Arial><span lang=EN-US
style='font-size:10.0pt;font-family:Arial;color:#1F497D'>I agree with Kirstin,
your new brand identity is forward, dynamic new branding that has incorporated
analysis of your aims and goals; well done!<o:p></o:p></span></font></p>
<p class=MsoNormal><i><font size=2 color="#1f497d" face=Arial><span lang=EN-US
style='font-size:10.0pt;font-family:Arial;color:#1F497D;font-style:italic'>Lesia
Davis<o:p></o:p></span></font></i></p>
<p class=MsoNormal><i><font size=1 color="#1f497d" face=Arial><span lang=EN-US
style='font-size:9.0pt;font-family:Arial;color:#1F497D;font-style:italic'>President,
LAD Resources<o:p></o:p></span></font></i></p>
<p class=MsoNormal><i><font size=1 color="#1f497d" face=Arial><span lang=EN-US
style='font-size:9.0pt;font-family:Arial;color:#1F497D;font-style:italic'>lesiadavis@gmail.com<o:p></o:p></span></font></i></p>
<p class=MsoNormal><i><font size=2 color="#1f497d" face=Arial><span lang=EN-US
style='font-size:10.0pt;font-family:Arial;color:#1F497D;font-style:italic'><o:p> </o:p></span></font></i></p>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Moderated BCMA subscriber
listserv.<br>
<b><span style='font-weight:bold'>Sent:</span></b> April 22, 2015 4:07 PM<br>
<b><span style='font-weight:bold'>To:</span></b> bcma@lists.vifa.ca<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [BCMA] NEW LOOK! BC
Museums Association</span></font><span lang=EN-US><o:p></o:p></span></p>
<p class=MsoNormal><font size=3 color="#1f497d" face=Calibri><span lang=EN-US
style='font-size:12.0pt;color:#1F497D'>Congratulations on the new look.
It is fresh and modern and I think will be excellent in conveying
museum’s dynamic nature with a harken to the past.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#1f497d" face=Calibri><span lang=EN-US
style='font-size:12.0pt;color:#1F497D'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#1f497d" face=Calibri><span lang=EN-US
style='font-size:12.0pt;color:#1F497D'>Kirstin Clausen<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color="#1f497d" face=Calibri><span lang=EN-US
style='font-size:12.0pt;color:#1F497D'><o:p> </o:p></span></font></p>
<div>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Moderated BCMA subscriber
listserv.<br>
<b><span style='font-weight:bold'>Sent:</span></b> Wednesday, April 22, 2015
1:14 PM<br>
<b><span style='font-weight:bold'>To:</span></b> bcma@lists.vifa.ca<br>
<b><span style='font-weight:bold'>Subject:</span></b> [BCMA] NEW LOOK! BC
Museums Association Launches New Brand Identity<o:p></o:p></span></font></p>
</div>
</div>
<p class=MsoNormal><font size=2 face=Calibri><span lang=EN-US style='font-size:
11.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><font size=2 color="#767171" face=Arial><span lang=EN
style='font-size:10.0pt;font-family:Arial;color:#767171;font-weight:bold'>All
About the Brand!<o:p></o:p></span></font></b></p>
<p class=MsoNormal><b><i><font size=2 color="#767171" face=Arial><span lang=EN
style='font-size:10.0pt;font-family:Arial;color:#767171;font-weight:bold;
font-style:italic'>Introducing a New Look for the BC Museums Association</span></font></i></b><b><font
size=2 color="#767171" face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial;color:#767171;font-weight:bold'><o:p></o:p></span></font></b></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'><br>
Today the BC Museums Association is excited to launch our new brand identity.
The BCMA is reinvigorated and, with both eyes focused on the future of the
association, we’re excited to share our new logo, look and feel. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'>The BCMA Council and staff decided a year ago that a
refreshed organization required a refreshed identity. We started with a
brand discovery process involving past and current members of
Council. Owl, our values, and our 58-year history proved strong, as did a
sense of adventure, and the story-telling that has always been a part of who we
are. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'>The results were work-shopped into a Brand Brief that
articulated our personality and purpose: to connect, lift, and
share. From this we knew that our new logo needed to be vibrant and warm
with a sense of community, but also forward-looking and contemporary, yet
classic. A tall order -- but we think we nailed it! We are proud to
launch our new logo today on our website and social media platforms: <br>
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'> </span></font><font size=2 face=Arial><span
lang=EN-US style='font-size:10.0pt;font-family:Arial'><img width=300 height=54
id="Picture_x005f_x0020_2" src="cid:image002.gif@01D07E9F.E86000D0"
alt="https://gallery.mailchimp.com/99f928ddfbe69beb301c1829c/images/52b1c187-9122-4945-9511-e5de0768231b.png"></span></font><font
size=2 face=Arial><span lang=EN style='font-size:10.0pt;font-family:Arial'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN style='font-size:10.0pt;
font-family:Arial'>How do you interpret the logo? The orange M suggests a loop
of past and future; infinite possibilities; connections; shared experiences;
caring/stewardship; and elevation. The colour is vibrant and full of energy.
The lettering is inspired by Art Deco and Futurism as well as that era’s
hope/optimism for the future. The capital Ms, with their added pillars,
indicate stability, while being unique and timeless.<br>
<br>
<b><span style='font-weight:bold'>Delete the cache in your browser and visit
the "new" wwww.museumsassn.bc.ca to see our logo in situ! If you are
a member, watch your In Box for the inaugural issue of <i><span
style='font-style:italic'>HOOT!</span></i> our new member enewsletter.<o:p></o:p></span></b></span></font></p>
<p class=MsoNormal><b><font size=2 face=Arial><span lang=EN style='font-size:
10.0pt;font-family:Arial;font-weight:bold'> <o:p></o:p></span></font></b></p>
<p class=MsoNormal><i><font size=2 face=Arial><span lang=EN style='font-size:
10.0pt;font-family:Arial;font-style:italic'>Thank you to <a
href="http://www.oculusdesign.ca/">Oculus Design and Marketing</a> for their
support on this project. Special thanks to Professor Jack Lohman for
his support and the <a href="http://royalbcmuseum.bc.ca/">Royal BC Museum</a>
for a donation which partially funded the work. We would also like to thank the
BC Arts Council for their ongoing guidance and financial support, as well as
the financial assistance of the <st1:place w:st="on"><st1:PlaceType w:st="on">Province</st1:PlaceType>
of <st1:PlaceName w:st="on">British Columbia</st1:PlaceName></st1:place>.</span></font></i><font
size=2 face=Arial><span lang=EN style='font-size:10.0pt;font-family:Arial'><o:p></o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:
1.0pt;margin-left:72.0pt'><font size=1 face=Verdana><span lang=EN-US
style='font-size:7.0pt;font-family:Verdana'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:
1.0pt;margin-left:72.0pt'><b><font size=1 color="#767171" face=Verdana><span
lang=EN-US style='font-size:7.0pt;font-family:Verdana;color:#767171;font-weight:
bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><b><font size=2 color="#767171"
face=Arial><span lang=EN-US style='font-size:11.0pt;font-family:Arial;
color:#767171;font-weight:bold'>Theresa Mackay<o:p></o:p></span></font></b></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><font size=2 color="#767171"
face=Arial><span lang=EN-US style='font-size:11.0pt;font-family:Arial;
color:#767171'>Executive Director<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><b><font size=2 face=Arial><span
lang=EN-US style='font-size:11.0pt;font-family:Arial;font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><font size=2 color="#ed7d31"
face=Arial><span lang=EN-US style='font-size:11.0pt;font-family:Arial;
color:#ED7D31'>BC Museums Association || <st1:place w:st="on">675 Belleville
Street, <st1:City w:st="on">Victoria</st1:City>, <st1:State w:st="on">BC</st1:State>,
<st1:PostalCode w:st="on">V8W 9W2</st1:PostalCode></st1:place><o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-bottom:1.0pt'><font size=2 color="#ed7d31"
face=Arial><span lang=EN-US style='font-size:11.0pt;font-family:Arial;
color:#ED7D31'>Direct: 250-356-5694 <st1:place w:st="on">Main</st1:place>:
250-356-5700 <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color="#767171" face=Arial><span lang=EN-US
style='font-size:11.0pt;font-family:Arial;color:#767171'>museumsassn.bc.ca<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-US style='font-size:
11.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><b><font size=2 color="#767171" face=Arial><span lang=EN-US
style='font-size:11.0pt;font-family:Arial;color:#767171;font-weight:bold'>Join
us for Conference 2015 in <st1:City w:st="on"><st1:place w:st="on">New
Westminster</st1:place></st1:City> from Oct 25 – 27!<o:p></o:p></span></font></b></p>
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