<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 14 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Univers LT Pro 55";
panose-1:2 11 6 3 2 2 2 2 2 4;}
@font-face
{font-family:Times;
panose-1:2 2 6 3 5 4 5 2 3 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
p.xbodytext, li.xbodytext, div.xbodytext
{mso-style-name:x_bodytext;
margin:0in;
margin-bottom:.0001pt;
mso-para-margin-top:.01gd;
mso-para-margin-right:0in;
mso-para-margin-bottom:0in;
mso-para-margin-left:0in;
mso-para-margin-bottom:.0001pt;
font-size:10.0pt;
font-family:"Times","serif";}
span.EmailStyle20
{mso-style-type:personal-compose;
font-family:"Arial","sans-serif";
color:black;
font-weight:normal;
font-style:normal;
text-decoration:none none;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;
font-family:"Calibri","sans-serif";}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal" style="text-autospace:none"><a name="OLE_LINK1"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">April 27, 2015<o:p></o:p></span></strong></a></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55""><o:p> </o:p></span></strong></p>
<p class="MsoNormal" align="center" style="text-align:center;text-autospace:none">
<strong><span lang="EN-GB" style="font-size:13.0pt;font-family:"Univers LT Pro 55"">The Royal BC Museum wins
<o:p></o:p></span></strong></p>
<p class="MsoNormal" align="center" style="text-align:center;text-autospace:none">
<strong><span lang="EN-GB" style="font-size:13.0pt;font-family:"Univers LT Pro 55"">prestigious award for
<i>Our Living Languages</i> <o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:8.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">VICTORIA, BC –
</span></strong><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Today in Atlanta, Georgia, the American Alliance of Museums (</span></strong><a href="http://aam-us.org/home"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">AAM</span></a><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">)
announced that the Royal BC Museum has been selected as a winner in the 27<sup>th</sup> Annual AAM Excellence in Exhibition Competition for the feature exhibition
</span></strong><a href="http://royalbcmuseum.bc.ca/our-living-languages/"><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">Our Living Languages: First Peoples’ Voices in British Columbia</span></i></a><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">.<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Our Living Languages</span></i></strong><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">
is one of only four entries – from 37 submitted by some of the world’s most innovative and progressive museums – to receive the award this year.
<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><i><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Our Living Languages</span></i></strong><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">,
which opened on National Aboriginal Day (June 21) in 2014, is a ground-breaking, interactive exhibition celebrating the resilience and diversity of First Nations languages in BC in the face of change. Created in partnership with the First Peoples’ Cultural
Council (FPCC), the exhibition highlights First Nations communities throughout the province that are working to help their languages survive and flourish.<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">“This award celebrates the spirit of collaboration and mutual respect that drove this exhibition’s planning,
development and ongoing programming,” said Royal BC Museum CEO Prof Jack Lohman. “It has set the bar high for our future feature exhibitions, which must also connect with visitors emotionally and intellectually through rich content, innovative technology and
creative talent.”<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">The AAM competition judges noted that they were particularly impressed with the Royal BC Museum’s commitment
to partnership in developing and designing the exhibition, and with its employment of auditory components – a central feature in an exhibition devoted to the sounds and cultural meaning of languages at risk.
<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">In the partnership, FPCC supplied all the exhibition content, based on their province-wide programs and contacts.
The content was developed through consultation sessions with FPCC language and cultural experts throughout the province in 2013.
<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:10.0pt;font-family:"Univers LT Pro 55"">“It was very important for us to tell the story of BC’s 34 First Nations languages from the perspective of First Nations people,” said Tracey Herbert,
Executive Director of the First Peoples’ Cultural Council. “By consulting with First Nations community experts to develop design, story layout and content for the exhibition, we were able to capture the beauty of our languages and draw attention to many amazing
community-based language revitalization efforts.”</span><o:p></o:p></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">The auditory experiences that the AAM judges recognized include audioscapes and the
<i>Cradle Theatre</i>, which features First Nations lullabies and languages as they are spoken in the home. Throughout the exhibition, designers created distinct areas where visitors can sit and rest while immersed in audio, undistracted by passersby.<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">The Royal BC Museum will feature
<i>Our Living Languages</i> on the 3<sup>rd</sup> floor of the museum, next to the permanent First Peoples Gallery, for a three-year-run, concluding in June, 2017.
<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">The AAM, based in Washington, DC, supports 21,000 museums, individuals and companies by developing standards
and best practices, providing resources and career development, and advocating for museums to thrive.
<o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Past winners of the Annual AAM Excellence in Exhibition Competition include the Philadelphia Museum of Art,
the Natural History Museum of Los Angeles and the Chicago History Museum. <o:p></o:p></span></strong></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55";font-weight:normal"> </span></strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55""><br>
<a name="OLE_LINK12"></a><a name="OLE_LINK5"><b>About the Royal BC Museum</b></a></span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="xbodytext" style="margin-top:.1pt;background:white"><span lang="EN-GB" style="font-family:"Univers LT Pro 55"">The Royal BC Museum explores the province’s human history and natural history, advances new knowledge and understanding of BC, and provides
a dynamic forum for discussion and a place for reflection. The museum and archives celebrate culture and history, telling the stories of BC in ways that enlighten, stimulate and inspire. Looking to the future, by 2017 the Royal BC Museum will be a refreshed,
modern museum, extending its reach far beyond Victoria as a world-class cultural venue and repository of digital treasures.
<o:p></o:p></span></p>
<p class="xbodytext" style="margin-top:.1pt;background:white"><span lang="EN-GB" style="font-family:"Univers LT Pro 55""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">- 30 -<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background:white"><b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">Media contact:</span></b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55""><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">Royal BC Museum Media Inquiries
<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">250-387-5051<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><a href="mailto:news@royalbcmuseum.bc.ca"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">news@royalbcmuseum.bc.ca</span></a><span class="MsoHyperlink"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">
</span><span lang="EN-GB"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:10.0pt"><img border="0" width="19" height="16" id="Picture_x0020_2" src="cid:image003.png@01D080CA.C576A2E0" alt="Twitter_logo_blue"></span><a href="https://twitter.com/RoyalBCMuseum"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">@RoyalBCMuseum</span></a><span class="MsoHyperlink"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">
</span></span><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55""><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="color:blue"> </span><span lang="EN-GB"><o:p></o:p></span></p>
</div>
</body>
</html>