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<p class="MsoNormal" style="margin-bottom:7.5pt;background:white"><b><span lang="EN" style="font-size:14.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">Register now for Cultural Tourism: A Place-based Approach (AHVS489H)<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;background:white"><span lang="EN" style="font-size:12.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">October 17-22, 2016; Mon-Sat. 9AM-4PM; UVic Campus, Victoria, BC<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:7.5pt;background:white"><span lang="EN" style="font-size:12.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">Join instructor Steven Thorne to learn about “Place-based Cultural Tourism.” Whether you work for a destination
marketing organization or economic development agency—or manage or market a museum, gallery, festival, heritage site or other cultural experience—this course offers development strategies and marketing tools that will help you to succeed.
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:24.75pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;letter-spacing:.1pt;mso-fareast-language:EN-CA"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:12.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">Appreciate the role of place in conceiving a cultural tourism initiative.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:24.75pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;letter-spacing:.1pt;mso-fareast-language:EN-CA"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:12.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">Understand key principles in site interpretation and place interpretation.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:24.75pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;letter-spacing:.1pt;mso-fareast-language:EN-CA"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:12.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">Understand key principles of cultural tourism marketing.<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:24.75pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;background:white">
<![if !supportLists]><span lang="EN" style="font-size:10.0pt;font-family:Symbol;letter-spacing:.1pt;mso-fareast-language:EN-CA"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span lang="EN" style="font-size:12.0pt;letter-spacing:.1pt;mso-fareast-language:EN-CA">Build community support for cultural tourism initiatives.<o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt">“Cultural travelers want to explore what makes a destination distinctive, authentic, and memorable… They want to experience “place”. Through experiencing “place”, they are enriched – intellectually
and emotionally.”</span></i></b><span style="font-size:12.0pt"> Steven Thorne <o:p>
</o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">For full details:</span> <span style="font-size:12.0pt">
<a href="https://continuingstudies.uvic.ca/culture-museums-and-indigenous-studies/courses/cultural-tourism-a-place-based-approach">https://continuingstudies.uvic.ca/culture-museums-and-indigenous-studies/courses/cultural-tourism-a-place-based-approach</a>
<o:p></o:p></span></p>
<p class="MsoNormal">Or contact <a href="mailto:crmcoord@uvic.ca">crmcoord@uvic.ca</a>
<o:p></o:p></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-CA"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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