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<p class="MsoNormal"><span
style="font-size:12.0pt;mso-bidi-font-weight:
bold" lang="EN-GB">May 5, 2016<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-bidi-font-weight:
bold" lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-bidi-font-weight:
bold" lang="EN-GB">Press Release<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt" lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA">The
Haida Gwaii Museum is pleased to announce the launching of our
first website -<span style="color:#C00000">haidagwaiimuseum.ca<o:p></o:p></span></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA">The design
of our website was inspired by the essence of Haida Gwaii and
one of the most
prominent Northwest Coast First Nations cultures and
collections. We worked
with <i style="mso-bidi-font-style:normal">Trapeze</i> <i
style="mso-bidi-font-style:
normal">Communication Inc</i>. and were able to create an
inspiring and
holistic experience through effectively showcasing Haida's
historical and
contemporary art and position the museum as a world-class
cultural entity.<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA">In
order to showcase our vast collection, the design needed to be
clean and complementary.
A natural colour palette was adopted to compliment the
materials used in many
of the artifacts being exhibited at our Museum and work in
unison with the
other visual elements used in the design. Stunning photography
was used to not
only show the collection, the beautiful building and the
untouched Haida Gwaii,
but also the people who come from all over the world to visit
the museum in on
a daily basis. The typography used is clean, modern and also
complementary
to the style of the website. It brings history and
contemporary design
together, to work as an effective communication and marketing
tool.<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA"><o:p> </o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA">The
Haida Gwaii Museum website was built using the Content
Management System (CMS)
platform WordPress. It was built from "mobile up" and is fully
responsive to enhance the user experience no matter what
device the visitor is
viewing the website on. <br
style="mso-special-character:line-break" clear="all">
<o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA"><br>
</span></p>
<p class="MsoNormal"><span
style="font-size:12.0pt;mso-ansi-language:EN-CA">Working
collaboratively with the very passionate people we were able
to create an
extremely welcoming and informative website that effectively
communicates the
value and significance of visiting our important museum.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt" lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt" lang="EN-GB">For
more information,
please contact, Executive Director, Dr. Scott Marsden, Ph.D.
at <a href="mailto:museum@haidagwaii.ca">museum@haidagwaii.ca</a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt" lang="EN-GB"><o:p> </o:p></span></p>
</p>
<span style="font-size:12.0pt;mso-bidi-font-weight:
bold" lang="EN-GB"><br>
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<pre class="moz-signature" cols="72">Dr. Scott Marsden Ph.D
Director
Haida Gwaii Museum
#2 Second Beach Road
Skidegate BC V0T 1S0
250.559.4643 x 245</pre>
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