<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 14 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:"Arial Unicode MS";
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Univers LT Pro 55";
panose-1:2 11 6 3 2 2 2 2 2 4;}
@font-face
{font-family:"\@Arial Unicode MS";
panose-1:2 11 6 4 2 2 2 2 2 4;}
@font-face
{font-family:Times;
panose-1:2 2 6 3 5 4 5 2 3 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";
mso-fareast-language:EN-US;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0in;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";
mso-fareast-language:EN-US;}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Arial","sans-serif";
color:black;
font-weight:normal;
font-style:normal;
text-decoration:none none;}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
p.xbodytext, li.xbodytext, div.xbodytext
{mso-style-name:x_bodytext;
margin:0in;
margin-bottom:.0001pt;
mso-para-margin-top:.01gd;
mso-para-margin-right:0in;
mso-para-margin-bottom:0in;
mso-para-margin-left:0in;
mso-para-margin-bottom:.0001pt;
font-size:10.0pt;
font-family:"Times","serif";
mso-fareast-language:EN-US;}
p.BodyA, li.BodyA, div.BodyA
{mso-style-name:"Body A";
margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";
color:black;}
span.Hyperlink1
{mso-style-name:"Hyperlink\.1";}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri","sans-serif";
mso-fareast-language:EN-US;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-CA" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><a name="OLE_LINK3"></a><a name="OLE_LINK4"><strong><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">August 18, 2017<o:p></o:p></span></strong></a></p>
<p class="MsoNormal" style="text-autospace:none"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal" align="center" style="margin-right:9.3pt;text-align:center;text-autospace:none">
<b><span style="font-size:11.0pt;font-family:"Univers LT Pro 55"">TD supports the Royal BC Museum in
</span></b><b><o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="margin-right:9.3pt;text-align:center;text-autospace:none">
<b><span style="font-size:11.0pt;font-family:"Univers LT Pro 55"">improving access to Indigenous cultural materials</span><strong><span lang="EN-GB"><o:p></o:p></span></strong></b></p>
<p class="MsoNormal" align="center" style="margin-right:9.3pt;text-align:center;text-autospace:none">
<strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55""></span></strong><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55"">VICTORIA, BC–</span></strong><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">In the rapid-paced,
tech-driven era of texting and Snapchat, people have become used to ephemeral images, voices and conversations, and acclimatized to memories discarded or forgotten seconds after capture.
<o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">But technology is also a boon to fragile or intangible cultural heritage, such as the First Nations audio tapes in the Royal BC Museum’s
collection, which the museum began intensively digitizing with funds from the Province of BC.<o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Now, a
</span></strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55"">$50,000
</span><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">contribution from the TD Bank Group will allow the museum to accelerate its provision of access to this First Nations cultural material.<o:p></o:p></span></strong></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55"">“As so much of this material is of immense significance to Indigenous communities, we are moving as quickly as we can to speed up their long-term preservation and
access,” says Royal BC Museum CEO Prof. Jack Lohman. “The Royal BC Museum is grateful to TD for its investment in our institution, and its support will help us continue sharing materials integral to Indigenous cultures and communities.”<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55""><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55"">"TD is extremely pleased to support the Royal BC Museum's First Nations Language Revitalization Project which will digitize and preserve hundreds of cassette tapes
containing Indigenous languages for future generations," said Doris Bear, Vice President of Indigenous Banking, TD Bank Group. "At TD, we're focused on advancing education, financial literacy and culture in First Nation's communities. We work in partnership
with Indigenous communities to support education, increase employment in the banking industry and preserving Indigenous arts and culture."<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55""><o:p> </o:p></span></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">The Royal BC Museum has been focussed on digitizing thousands of archival records, photos and audio files in the past five years, and
TD’s support will help expedite the process, specifically for the approximately 4,000 First Nations audio tapes in its collection.
</span></strong><strong><span lang="EN-GB" style="font-weight:normal"><o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">The result will be improved accessibility for people inquiring about the content originally captured on fragile, antiquated reel-to-reel
and cassette tapes. <o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Digitizing the audio allows the Royal BC Museum to preserve in perpetuity the original source material and also makes it far easier to
share the knowledge—which the Royal BC Museum does only in strict adherence to cultural protocols.
<o:p></o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal"><o:p> </o:p></span></strong></p>
<p class="MsoNormal"><strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55";font-weight:normal">Individuals requesting access are sometimes descendants of the people on tape.
</span></strong><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55"">Access to these digitized audio files often helps them connect with cultural content like recorded stories, potlatch songs and prayers that may have been at risk of
disappearing because of the fragile nature of magnetized tape. </span><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55""><br clear="all" style="page-break-before:always">
</span><span lang="EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">About the Royal BC Museum<o:p></o:p></span></b></p>
<p class="xbodytext" style="margin-top:.1pt;background:white"><span lang="EN-GB" style="font-family:"Univers LT Pro 55"">The Royal BC Museum explores the province’s human history and natural history, advances new knowledge and understanding of BC, and provides
a dynamic forum for discussion and a place for reflection. The museum and archives celebrate culture and history, telling the stories of BC in ways that enlighten, stimulate and inspire. We are a hub of community connections in BC–onsite, offsite and online–taking
pride in our collective histories. <o:p></o:p></span></p>
<p class="xbodytext" style="margin-top:.1pt;background:white"><span lang="EN-GB" style="font-family:"Univers LT Pro 55""><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center;background:white"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">- 30 -<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><b><span lang="EN-GB" style="font-size:11.0pt;font-family:"Univers LT Pro 55""><o:p> </o:p></span></b></p>
<p class="MsoNormal" style="background:white"><a name="OLE_LINK1"></a><a name="OLE_LINK2"><b><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">Media contact:</span></b></a><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55""><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">Royal BC Museum Media Inquiries
<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">250-387-5051<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><a href="mailto:news@royalbcmuseum.bc.ca"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">news@royalbcmuseum.bc.ca</span></a><span class="MsoHyperlink"><span lang="EN-GB" style="font-size:10.0pt;font-family:"Univers LT Pro 55"">
</span><span lang="EN-GB"><o:p></o:p></span></span></p>
<p class="BodyA" style="background:white"><span style="border:none windowtext 1.0pt;padding:0in"><img border="0" width="19" height="16" id="Picture_x0020_4" src="cid:image002.png@01D3181D.5EC14900" alt="Twitter_logo_blue"></span><a href="https://twitter.com/RoyalBCMuseum"><span class="Hyperlink1"><span style="font-size:10.0pt;font-family:"Univers LT Pro 55";color:black;text-decoration:none">@RoyalBCMuseum</span></span></a><span style="font-size:10.0pt;font-family:"Univers LT Pro 55"">
</span><img border="0" width="18" height="18" id="Picture_x0020_3" src="cid:image004.jpg@01D3181D.5EC14900"><span style="font-family:"Univers LT Pro 55""> </span><a href="https://www.instagram.com/royalbcmuseum/"><span style="font-size:10.0pt;font-family:"Univers LT Pro 55"">royalbcmuseum</span></a><span style="font-size:10.0pt;font-family:"Univers LT Pro 55"">
</span><img border="0" width="22" height="22" id="Picture_x0020_2" src="cid:image006.jpg@01D3181D.5EC14900"><a href="http://www.facebook.com/RoyalBCMuseum/"><span style="font-size:10.0pt;font-family:"Univers LT Pro 55"">RoyalBCMuseum</span></a><span style="font-size:10.0pt;font-family:"Univers LT Pro 55"">
</span><o:p></o:p></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
</div>
</body>
</html>