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--></style></head><body bgcolor=white lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>Bravo! To Tracy in Prince George for the exceptional, clearly worded passionate call to action, and BCMA and CMA for acting so quickly and effectively.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>Jacquie<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><div><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F4E79'>_____________________________________<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F4E79'>Jacqueline Gijssen | Project Director | SPRE<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#1F4E79'>SOCIAL PURPOSE REAL ESTATE COLLABORATIVE<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri",sans-serif;color:#1F4E79'>778-387-4451<o:p></o:p></span></p></div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span style='color:black'>From: </span></b><span style='color:black'><bcma-bounces@lists.vifa.ca> on behalf of "Moderated BCMA subscriber listserv." <bcma@lists.vifa.ca><br><b>Reply-To: </b><bcma@lists.vifa.ca><br><b>Date: </b>Thursday, January11, 2018 at 10:31 AM<br><b>To: </b>"'bcma@lists.vifa.ca'" <bcma@lists.vifa.ca>, "bcma-broadcast@lists.vifa.ca" <bcma-broadcast@lists.vifa.ca><br><b>Subject: </b>Re: [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:11.0pt'><o:p> </o:p></span></p></div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Totally brilliant</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Great ot see the museum community react so quickly!</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Carol</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Dr. Carol E. Mayer FCMA</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Head, Curatorial/Interpretation Dept.,</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>UBC Museum of Anthropology</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Associate - Dept. Anthropology</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>6393 NW Marine Drive</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>Vancouver, B.C., v6T 1Z2</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'>(604)822-8224</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'><a href="http://www.moa.ubc.ca/"><span style='color:#0563C1'>www.moa.ubc.ca</span></a></span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'> bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca] <b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br><b>Sent:</b> January-11-18 9:20 AM<br><b>To:</b> bcma@lists.vifa.ca; bcma-broadcast@lists.vifa.ca<br><b>Subject:</b> [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled</span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><div><p class=MsoNormal>Hello everyone,<o:p></o:p></p><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>The latest news from the McDonald's ad campaign story you heard about yesterday and late the afternoon before. Congratulations to all BC museums and museum professionals who had their voices heard in this instance, and to all our colleagues across Canada for their work standing up to this national ad campaign!<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>Keep up the good advocacy work, and remember to talk with your visitors about why $5 matters to your museum!<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><p class=MsoNormal>Ben<o:p></o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><div><div><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p><table class=MsoNormalTable border=1 cellspacing=0 cellpadding=0 width=622 style='width:466.5pt;border:solid windowtext 1.0pt'><tr><td style='border:none;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> </span><o:p></o:p></p></td></tr><tr style='height:7.5pt'><td valign=top style='border:none;padding:0cm 0cm 0cm 0cm;height:7.5pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> <span style='border:solid windowtext 1.0pt;padding:0cm'><img border=0 width=100 height=100 id="_x0000_i1025" src="cid:Word%20Work%20File%20D.jpg" alt="mage removed by sender."></span></span><o:p></o:p></p></td></tr><tr><td width=170 valign=top style='width:127.5pt;border:none;padding:0cm 11.25pt 0cm 11.25pt'><h1><strong><span style='font-family:"Arial",sans-serif;color:#333333'>Communiqué </span></strong><o:p></o:p></h1><p><strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>FOR IMMEDIATE RELEASE</span></strong><o:p></o:p></p><h1><strong><span style='font-family:"Arial",sans-serif;color:#333333'>McDonald's Negative Museum Ad Pulled</span></strong><o:p></o:p></h1><p><strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>OTTAWA, Ontario, January 11, 2018 —</span></strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> Effective immediately, McDonald’s Canada has pulled an offending national ad campaign.</span><o:p></o:p></p><p><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>The campaign suggested that a $5 hamburger was better value than the lifelong learning offered by Canada’s museums.</span><o:p></o:p></p><p><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>The Canadian Museums Association (CMA) learned of the offending ad last night and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector.</span><o:p></o:p></p><p><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>The Senior Vice-President of Marketing for McDonald’s Canada called CMA’s John McAvity this morning to apologize to Canadian museums, and to confirm the ad has been cancelled.</span><o:p></o:p></p><p class=m-3246548610770461662default align=center style='text-align:center'><strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>-30- </span></strong><o:p></o:p></p><p class=m-3246548610770461662default><strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>About the Canadian Museums Association </span></strong><o:p></o:p></p><p class=m-3246548610770461662default><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333;border:solid windowtext 1.0pt;padding:0cm'><img border=0 width=32 height=32 id="_x0000_i1026" src="cid:Word%20Work%20File%20D.jpg" alt="mage removed by sender."></span><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>The Canadian Museums Association is the national organization for the advancement of Canada's museum community. The CMA works for the recognition, growth and stability of the sector. Canada’s 2,600 museums and related institutions preserve our collective memory, shape our national identity and promote tolerance and understanding. Learn more at <a href="http://www.museums.ca/" target="_blank">www.museums.ca</a>.</span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> </span><o:p></o:p></p><p><strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>For more information: </span></strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'><br>John McAvity<br>Executive Director and CEO <br>Canadian Museums Association<br><a href="tel:(613)%20567-0099" target="_blank">613-567-0099 ext. 226</a><br><a href="mailto:jmcavity@museums.ca" target="_blank">jmcavity@museums.ca</a></span><o:p></o:p></p><div><p><em><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>Disponible en français </span></em><o:p></o:p></p></div></td></tr><tr style='height:11.25pt'><td valign=top style='border:none;padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> </span><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td valign=top style='border:none;padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal align=center style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center'><strong><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> <a href="http://museums.in1touch.org/survey/unsubscribe" target="_blank"><span style='color:#1973A1'>UNSUBSCRIBE </span></a></span></strong><o:p></o:p></p></td></tr><tr style='height:11.25pt'><td valign=top style='border:none;padding:0cm 0cm 0cm 0cm;height:11.25pt'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> </span><o:p></o:p></p></td></tr><tr><td valign=bottom style='border:none;background:#0192DB;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal align=center style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'>Canadian Museums Association <br><a href="https://maps.google.com/?q=280+Metcalfe+Street,+Suite+400+%7C+Ottawa+%7C+Ontario+%7C+K2P+1R7+%7C+Canada&entry=gmail&source=g">280 Metcalfe Street, Suite 400 | Ottawa | Ontario | K2P 1R7 | Canada</a></span><o:p></o:p></p></td></tr><tr><td valign=bottom style='border:none;background:#0192DB;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'> </span><o:p></o:p></p></td></tr></table><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div></div></div><p class=MsoNormal><br clear=all><o:p></o:p></p><div><p class=MsoNormal> <o:p></o:p></p></div><p class=MsoNormal>-- <o:p></o:p></p><div><div><div><div><div><div><div><div><div><div><p class=MsoNormal><b><span style='font-size:9.5pt;font-family:"Arial",sans-serif;color:black'>Ben Fast</span></b><o:p></o:p></p><div><p class=MsoNormal><span style='font-size:9.5pt;font-family:"Arial",sans-serif;color:black'>Programs and Member Services Coordinator</span><o:p></o:p></p></div><div><p class=MsoNormal><span style='font-size:9.5pt;color:#888888'> </span><o:p></o:p></p></div><div><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:1.0pt;margin-left:0cm'><span style='font-size:11.0pt;font-family:"Arial",sans-serif;color:#ED7D31'>BC Museums Association || 675 Belleville Street || Victoria, BC || V8W 9W2</span><o:p></o:p></p><p style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:1.0pt;margin-left:0cm'><span style='font-size:11.0pt;font-family:"Arial",sans-serif;color:#ED7D31'>Office: <a href="tel:(250)%20356-5700" target="_blank"><span style='color:#1155CC'>250-356-5700</span></a> || <a href="http://www.museumsassn.bc.ca/" target="_blank"><span style='color:#1155CC'>www.museumsassn.bc.ca</span></a><br>Direct Twitter: <a href="https://twitter.com/benfaster" target="_blank">@benfaster</a> Twitter: <a href="http://www.twitter.com/BCMuseumsAssn" target="_blank">@BCMuseumsAssn</a> Facebook: <a href="https://www.facebook.com/BCMuseumsAssn" target="_blank">BCMuseumsAssn</a></span><o:p></o:p></p><div><p class=MsoNormal><span style='font-size:9.5pt;color:#222222'> </span><o:p></o:p></p></div><div><p class=MsoNormal><i><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#222222'>The BCMA is looking for 2018 Webinar hosts! Consider <a href="http://museumsassn.bc.ca/professional-development/upcoming-events/webinars/host-a-webinar/" target="_blank">submitting a webinar proposal</a>.</span></i><o:p></o:p></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif'>_______________________________________________ BCMA mailing list BCMA@lists.vifa.ca http://lists.vifa.ca/mailman/listinfo/bcma <o:p></o:p></span></p></div></body></html>