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<div>Amazing! This really speaks for the power of advocacy and collective response.</div>
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<div><span class="Apple-style-span" style="font-size: 12px;"><font face="Helvetica" color="#797979"><b>Amy Calder, MA</b></font></span></div>
<div><span class="Apple-style-span" style="font-size: 12px;"><font face="Helvetica" color="#797979">Associate, Strategic Planning</font></span></div>
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<div><span class="Apple-style-span" style="font-size: 12px;"><font face="Helvetica" color="#00aaad"><b>Cornerstone Planning Group</b></font></span></div>
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<span style="font-weight:bold">From: </span><<a href="mailto:bcma-bounces@lists.vifa.ca">bcma-bounces@lists.vifa.ca</a>> on behalf of "Moderated BCMA subscriber listserv." <<a href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a>><br>
<span style="font-weight:bold">Reply-To: </span>"<a href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a>" <<a href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a>><br>
<span style="font-weight:bold">Date: </span>Thursday, January 11, 2018 at 9:21 AM<br>
<span style="font-weight:bold">To: </span>"<a href="mailto:'bcma@lists.vifa.ca">'bcma@lists.vifa.ca</a>'" <<a href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a>>, "<a href="mailto:bcma-broadcast@lists.vifa.ca">bcma-broadcast@lists.vifa.ca</a>" <<a href="mailto:bcma-broadcast@lists.vifa.ca">bcma-broadcast@lists.vifa.ca</a>><br>
<span style="font-weight:bold">Subject: </span>Re: [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled<br>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US">Totally brilliant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US">Great ot see the museum community react so quickly!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US">Carol<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Dr. Carol E. Mayer FCMA<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Head, Curatorial/Interpretation Dept.,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">UBC Museum of Anthropology<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Associate - Dept. Anthropology<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">6393 NW Marine Drive<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Vancouver, B.C., v6T 1Z2<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">(604)822-8224<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="http://www.moa.ubc.ca/"><span style="color:#0563C1">www.moa.ubc.ca</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif">
<a href="mailto:bcma-bounces@lists.vifa.ca">bcma-bounces@lists.vifa.ca</a> [<a href="mailto:bcma-bounces@lists.vifa.ca">mailto:bcma-bounces@lists.vifa.ca</a>]
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> January-11-18 9:20 AM<br>
<b>To:</b> <a href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a>; <a href="mailto:bcma-broadcast@lists.vifa.ca">
bcma-broadcast@lists.vifa.ca</a><br>
<b>Subject:</b> [BCMA] Fwd: FW: Communiqué: McDonald's Negative Museum Ad Pulled<o:p></o:p></span></p>
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<p class="MsoNormal">Hello everyone,<o:p></o:p></p>
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<p class="MsoNormal">The latest news from the McDonald's ad campaign story you heard about yesterday and late the afternoon before. Congratulations to all BC museums and museum professionals who had their voices heard in this instance, and to all our colleagues
across Canada for their work standing up to this national ad campaign!<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Keep up the good advocacy work, and remember to talk with your visitors about why $5 matters to your museum!<o:p></o:p></p>
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<p class="MsoNormal">Ben<o:p></o:p></p>
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<h1><strong><span style="font-family:"Arial",sans-serif;color:#333333">Communiqué
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<p><strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">FOR IMMEDIATE RELEASE</span></strong><o:p></o:p></p>
<h1><strong><span style="font-family:"Arial",sans-serif;color:#333333">McDonald's Negative Museum Ad Pulled</span></strong><o:p></o:p></h1>
<p><strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">OTTAWA, Ontario, January 11, 2018 —</span></strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333"> Effective immediately, McDonald’s Canada has
pulled an offending national ad campaign.</span><o:p></o:p></p>
<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">The campaign suggested that a $5 hamburger was better value than the lifelong learning offered by Canada’s museums.</span><o:p></o:p></p>
<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">The Canadian Museums Association (CMA) learned of the offending ad last night and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s
consider beneficial ways to work with the museum sector.</span><o:p></o:p></p>
<p><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">The Senior Vice-President of Marketing for McDonald’s Canada called CMA’s John McAvity this morning to apologize to Canadian museums, and to confirm the ad has been cancelled.</span><o:p></o:p></p>
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<strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">-30-
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<p class="m-3246548610770461662default"><strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">About the Canadian Museums Association
</span></strong><o:p></o:p></p>
<p class="m-3246548610770461662default"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333"><img border="0" id="m_-3246548610770461662_x005f_x0000_i1026" src="http://museums.in1touch.org/uploaded/web/images/Enotes_Communiques/CMA_enote_logo_sm.jpg">The
Canadian Museums Association is the national organization for the advancement of Canada's museum community. The CMA works for the recognition, growth and stability of the sector. Canada’s 2,600 museums and related institutions preserve our collective memory,
shape our national identity and promote tolerance and understanding. Learn more at
<a href="http://www.museums.ca/" target="_blank">www.museums.ca</a>.</span><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333"> </span><o:p></o:p></p>
<p><strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">For more information:
</span></strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333"><br>
John McAvity<br>
Executive Director and CEO <br>
Canadian Museums Association<br>
<a href="tel:(613)%20567-0099" target="_blank">613-567-0099 ext. 226</a><br>
<a href="mailto:jmcavity@museums.ca" target="_blank">jmcavity@museums.ca</a></span><o:p></o:p></p>
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<p><em><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">Disponible en français
</span></em><o:p></o:p></p>
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<strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333">
<a href="http://museums.in1touch.org/survey/unsubscribe" target="_blank"><span style="color:#1973A1">UNSUBSCRIBE
</span></a></span></strong><o:p></o:p></p>
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:white">Canadian Museums Association
<br>
<a href="https://maps.google.com/?q=280+Metcalfe+Street,+Suite+400+%7C+Ottawa+%7C+Ontario+%7C+K2P+1R7+%7C+Canada&entry=gmail&source=g">280 Metcalfe Street, Suite 400 | Ottawa | Ontario | K2P 1R7 | Canada</a></span><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:9.5pt;font-family:"Arial",sans-serif;color:black">Ben Fast</span></b><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:9.5pt;font-family:"Arial",sans-serif;color:black">Programs and Member Services Coordinator</span><span style="font-size:9.5pt"><o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#ED7D31">BC Museums Association || 675 Belleville Street || Victoria, BC || V8W 9W2</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:black"><o:p></o:p></span></p>
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<span style="font-size:11.0pt;font-family:"Arial",sans-serif;color:#ED7D31">Office: <a href="tel:(250)%20356-5700" target="_blank"><span style="color:#1155CC">250-356-5700</span></a> || <a href="http://www.museumsassn.bc.ca/" target="_blank"><span style="color:#1155CC">www.museumsassn.bc.ca</span></a><br>
Direct Twitter: <a href="https://twitter.com/benfaster" target="_blank">@benfaster</a> Twitter:
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<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#222222">The BCMA is looking for 2018 Webinar hosts! Consider <a href="http://museumsassn.bc.ca/professional-development/upcoming-events/webinars/host-a-webinar/" target="_blank">submitting
a webinar proposal</a>.</span></i><span style="font-size:9.5pt;color:#222222"><o:p></o:p></span></p>
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