<div dir="ltr">Hello everyone,<div><br></div><div>It is summer job posting season once again and the listserv emails are coming in fast and furious! Some recent posts have had some problems that mean they can't be sent out or would get marked as spam, so I have created some guidelines to help you ensure your messages get seen. Please circulate to whoever sends emails in your organization.</div><div><br></div><div>1. <b>Content is key!</b> Emails without content get marked as spam by most email service providers. Please ensure you have content within the body of your email (i.e. not just the subject line). Copying and pasting plain text from Microsoft Word or typing your emails directly are great ways to ensure you don't get marked as spam.</div><div><br></div><div>2. <b>Save the clicks - paste, don't attach.</b> Everyone loves a well-formatted PDF with logos and images and fancy columns, but did you know your big attachment could shut down our listserv? Paste your job posts or other content into the email body like you did above instead of attaching a large-format PDF. This saves recipients from having to click again and download a file, too.</div><div><br></div><div>3. <b>Don't tell me what to do!</b> BCMA listserv emails go directly to over 750 inboxes, and there's no middleman other than me clicking "accept" or "reject". I cannot copy your text or change the wording, so please ensure your email is exactly how you want people to see it. There is no need for any "please share with your members" or "please post this to the listserv" type language, it will only make you send it again!</div><div><br></div><div>4. <b>Can I have your number? </b>The BCMA listserv does not have a reply function and has a strange tendency to drop your signature blocks, so remember to include how you want to be contacted in your email! For example, "Please respond by emailing <a href="mailto:bfast@museumsassn.bc.ca">bfast@museumsassn.bc.ca</a>"</div><div><br></div><div>5. <b>No Mailchimp newsletters! </b>Please do not add us to your Mail Chimp or other auto-distribute e-newsletters! While we love to hear what you're up to, this could get you marked as a spammer for breaking the CASL laws, and the formatting never works out anyways.</div><div><br></div><div>And a bonus: 6. <b>Say it up front</b>. Use informative (and catchy) subject lines so people see your email. Don't just say "BCMA Post" or "Message," this is your chance to tell the world in 10 words or less what your email is all about. Try "Museum X: Curator Job Posting - Apply by April ##" or something similar. A good subject line means your email will be seen amidst the daily deluge of other messages. And it works, it got you to read this far didn't it?</div><div><br></div><div>Thanks, and happy posting,</div><div><br></div><div>Ben<br clear="all"><div><br></div>-- <br><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><font face="arial, helvetica, sans-serif" style="font-size:12.8px" color="#000000"><b>Ben Fast</b></font><div style="font-size:12.8px"><font face="arial, helvetica, sans-serif" color="#000000">Programs and Member Services Coordinator</font></div><div style="color:rgb(136,136,136);font-size:12.8px"><font face="arial, helvetica, sans-serif"><br></font></div><div style="color:rgb(136,136,136);font-size:12.8px"><p style="margin:0in 0in 1pt;color:rgb(0,0,0);font-family:calibri,sans-serif;font-size:11pt"><span style="color:rgb(237,125,49);font-family:arial,sans-serif">BC Museums Association || 675 Belleville Street || Victoria, BC || V8W 9W2</span></p><p style="margin:0in 0in 1pt;font-family:calibri,sans-serif;font-size:11pt"><span style="color:rgb(237,125,49);font-family:arial,sans-serif;font-size:14.66px">Office: <a href="tel:(250)%20356-5700" value="+12503565700" style="color:rgb(17,85,204)" target="_blank">250-356-5700</a></span><span style="color:rgb(237,125,49);font-family:arial,sans-serif;font-size:14.66px"> || <a href="http://www.museumsassn.bc.ca/" style="color:rgb(17,85,204)" target="_blank">www.museumsassn.bc.ca</a><br></span><span style="color:rgb(237,125,49);font-family:arial,sans-serif;font-size:14.66px">Direct Twitter: <a href="https://twitter.com/benfaster" target="_blank">@benfaster</a> Twitter: <a href="http://www.twitter.com/BCMuseumsAssn" target="_blank">@BCMuseumsAssn</a> Facebook: <a href="https://www.facebook.com/BCMuseumsAssn" target="_blank">BCMuseumsAssn</a></span></p><div style="color:rgb(34,34,34);font-size:12.8px;margin:0in 0in 0pt"><font face="arial, helvetica, sans-serif" size="2"><i><br></i></font></div><div style="color:rgb(34,34,34);font-size:12.8px;margin:0in 0in 0pt"><font face="arial, helvetica, sans-serif" size="2"><i>The BCMA is looking for 2018 Webinar hosts! Consider <a href="http://museumsassn.bc.ca/professional-development/upcoming-events/webinars/host-a-webinar/" target="_blank">submitting a webinar proposal</a>.</i></font></div></div></div></div></div></div></div></div></div></div></div></div>
</div></div>