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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US">Hi everyone,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US">We’re grappling with this issue right now too, as we re-write the business plan for our new museum. Here’s what our consultant, Bill
Peters, had to say when I asked him Linda’s question:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal">People are carrying little or no cash these days so cash donations boxes are becoming less effective. I'd recommend the Kelowna Museum ticket all visitors and ask for a cash donation via a credit/debit card reader. The card reader would
offer suggested donation amounts just like the tip calculator on restaurant card readers. With this strategy the average ticket price/donation would go up significantly, perhaps in the range of 50%. Of course cash would be accepted from those who offer it
instead of a card.<o:p></o:p></p>
<p class="MsoNormal">With the card readers and a point of sale/ticketing in place they would be in a good position to move to a firm ticket price whenever they wish.<o:p></o:p></p>
<p class="MsoNormal"><span style="color:#20124D;background:white"><a href="http://www.billpetersconsulting.com" target="_blank">www.billpetersconsulting.com</a></span><o:p></o:p></p>
<p class="MsoNormal"><span style="color:#20124D;background:white"><a href="http://www.billpeters.ca" target="_blank">www.billpeters.ca</a><br>
403 808 5081</span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Nancy Kirkpatrick</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"> | Director<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">T: 604.990.3700 x 8001 </span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">|
<a href="mailto:kirkpatrickn@dnv.org"><span style="color:#0563C1">kirkpatrickn@dnv.org</span></a></span><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><a href="https://nvma.ca/"><span style="color:#0563C1">nvma.ca</span></a><o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">North Vancouver Museum & Archives<o:p></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Community History Centre | Archives & Offices
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">3203 Institute Road, North Vancouver, BC, V7K 3E5</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">NEW North Vancouver Museum: Opening in 2020!</span></i><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US"><o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">A museum as extraordinary as the community it serves.<o:p></o:p></span></i></p>
<p class="MsoNormal"><i><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></i></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri",sans-serif"> bcma-bounces@lists.vifa.ca <bcma-bounces@lists.vifa.ca>
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> August 02, 2018 11:17 AM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> Re: [BCMA] To charge or not to charge?<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Hi Linda,<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Here is an article from Colleen Dilenschneider on free admission and its impact on attendance rates. Not exactly answering your question, but I thought it might be relevant: <a href="https://www.colleendilen.com/2015/08/12/how-free-admission-really-affects-museum-attendance-data/">https://www.colleendilen.com/2015/08/12/how-free-admission-really-affects-museum-attendance-data/</a><o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Cheers,<o:p></o:p></p>
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<p class="MsoNormal">Erica<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">- <o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;color:black">Erica Mattson</span></b><span style="font-size:9.5pt;color:#888888"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;color:#888888">Executive Director</span><span style="font-size:9.5pt;color:#888888"><o:p></o:p></span></p>
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<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#ED7D31">BC Museums Association || <a href="https://maps.google.com/?q=675+Belleville+Street%C2%A0+%7C%7C%C2%A0Victoria,+BC+%7C%7C%C2%A0V8W+9W2&entry=gmail&source=g" target="_blank">675 Belleville
Street || Victoria, BC || V8W 9W2</a></span><span style="font-size:9.5pt;font-family:"Calibri",sans-serif;color:black"><o:p></o:p></span></p>
<p style="mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:1.0pt;margin-left:0cm">
<span style="font-size:10.0pt;font-family:"Arial",sans-serif;color:#ED7D31">Direct: <a href="tel:(250)%20356-5694" target="_blank">250-356-5694</a> || Office: <a href="tel:(250)%20356-5700" target="_blank">250-356-5700</a> || <a href="http://www.museumsassn.bc.ca/" target="_blank">www.museumsassn.bc.ca</a></span><span style="font-size:9.5pt;color:#888888"><o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">On Wed, Aug 1, 2018 at 3:21 PM, Moderated BCMA subscriber listserv. <<a href="mailto:bcma@lists.vifa.ca" target="_blank">bcma@lists.vifa.ca</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Dear Friends,<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">We operate three museums in downtown Kelowna, with admission by donation. Our admissions policy is under review, and we would like to know what other museums have learned about
admission policy. What are museums of various size categories handling admission? Does charging admission, rather than asking for a donation, increase or decrease revenues? How does it impact visitation? What else has been learned?<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Here is our experience: Kelowna Museums Society sees just under 40,000 visitors a year at our three museums. We have a long history of offering admission by donation. Last year,
we posted small signs on the donation boxes stating the suggested donation is $5 per person. This worked for us, and we noticed an increase in donation box revenues. Based on recent performance, our budget reflects anticipated donation box revenues from our
three facilities of $34,000. Our average donation per person is about half of our suggested donation, or around $2.50 (some of our visitors pay program fees that are not reflected in the donation box revenue line, so this average refers to casual drop-in
visitors). <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">The board would like to know if revenues would increase if we instituted an admission fee. Alternatively, they wonder if it would be beneficial to make our suggested donation signage
more prominent and detailed, with suggested donations for individuals, families, seniors, students, etc.
<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">General comments may be shared with the entire listserv community. Anyone who would like to engage in a more detailed exchange may contact me directly at:<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><a href="mailto:ldigby@kelownamuseums.ca" target="_blank">ldigby@kelownamuseums.ca</a>, or 778-478-0346<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Best,<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto">Linda<o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><img border="0" width="387" height="94" style="width:4.0312in;height:.9791in" id="gmail-m_-5990574642461444395Picture_x0020_1" src="cid:image001.png@01D42A57.1449F6E0" alt="Linda Digby_email tags-small"><o:p></o:p></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"> <o:p></o:p></p>
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_______________________________________________<br>
BCMA mailing list<br>
<a href="mailto:BCMA@lists.vifa.ca">BCMA@lists.vifa.ca</a><br>
<a href="http://lists.vifa.ca/mailman/listinfo/bcma" target="_blank">http://lists.vifa.ca/mailman/listinfo/bcma</a><o:p></o:p></p>
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