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<p class="MsoNormal">Hi everyone,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">In 2011, Burnaby Village Museum went from charging $12 for adults to free admission. As a result, we saw a dramatic increase in visitor numbers that has largely been sustained since. Of course a lot depends on the specific context of each
museum, but from my perspective, free admission has been a huge success. We also heard the same fears about “free” devaluing the museum experience but I have not seen that happen. Instead, we have seen many more local visitors, many of whom return to visit
several times each year. As well, making the museum more accessible has created more opportunities for community partnerships and more diverse programming.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">If you’re interested in the backstory, there’s a bit more detail in the following article:
<a href="https://www.burnabynow.com/news/attendance-up-revenue-down-at-burnaby-village-museum-1.412951">
https://www.burnabynow.com/news/attendance-up-revenue-down-at-burnaby-village-museum-1.412951</a>.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Our latest stats are found in our 2017 Annual Report: <a href="http://www.burnabyvillagemuseum.ca/assets/Documents/Annual~Reports/2017_Annual_Report.pdf">
http://www.burnabyvillagemuseum.ca/assets/Documents/Annual~Reports/2017_Annual_Report.pdf</a>
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Sanya<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">____________________________________________</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">
</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Sanya Pleshakov | Museum Programs Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Burnaby Village Museum & Carousel<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">6501 Deer Lake Avenue, Burnaby, BC V5G 3T6<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">T:604.297.4546 F:604.297.4557<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""> </span><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:7.5pt;font-family:"Arial","sans-serif"">The contents of this posting or electronic mail message are solely the writing, thoughts and/or ideas of the account holder and may not necessarily reflect those of the City
of Burnaby. If you have any concerns regarding inappropriate use of this account, please Email the postmaster@city.burnaby.bc.ca.
</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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