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<p class="MsoNormal"><span style="color:#1F497D">Dear Museum Friends,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Thank you for the generous response to this query around admissions policies. Responses continue to trickle in, so let’s continue to share our experience. Later on, I will do my best to summarize and report
back with some takeaways from this critical conversation.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Linda<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D;mso-fareast-language:EN-CA"><img width="387" height="94" id="_x0000_i1026" src="cid:image004.png@01D43002.C07B7050" alt="Linda Digby_email tags-small"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="mso-fareast-language:EN-CA">From:</span></b><span lang="EN-US" style="mso-fareast-language:EN-CA"> bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca]
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> August-01-18 3:21 PM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> [BCMA] To charge or not to charge?<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Dear Friends,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">We operate three museums in downtown Kelowna, with admission by donation. Our admissions policy is under review, and we would like to know what other museums have learned about admission policy. What are museums of various size categories
handling admission? Does charging admission, rather than asking for a donation, increase or decrease revenues? How does it impact visitation? What else has been learned?<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Here is our experience: Kelowna Museums Society sees just under 40,000 visitors a year at our three museums. We have a long history of offering admission by donation. Last year, we posted small signs on the donation boxes stating the
suggested donation is $5 per person. This worked for us, and we noticed an increase in donation box revenues. Based on recent performance, our budget reflects anticipated donation box revenues from our three facilities of $34,000. Our average donation per
person is about half of our suggested donation, or around $2.50 (some of our visitors pay program fees that are not reflected in the donation box revenue line, so this average refers to casual drop-in visitors). <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The board would like to know if revenues would increase if we instituted an admission fee. Alternatively, they wonder if it would be beneficial to make our suggested donation signage more prominent and detailed, with suggested donations
for individuals, families, seniors, students, etc. <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">General comments may be shared with the entire listserv community. Anyone who would like to engage in a more detailed exchange may contact me directly at:<o:p></o:p></p>
<p class="MsoNormal"><a href="mailto:ldigby@kelownamuseums.ca">ldigby@kelownamuseums.ca</a>, or 778-478-0346<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Best,<o:p></o:p></p>
<p class="MsoNormal">Linda<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-CA"><img border="0" width="387" height="94" id="Picture_x0020_1" src="cid:image003.png@01D43002.B3CDBDE0" alt="Linda Digby_email tags-small"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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