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<p>Very useful info - much appreciated!</p>
<p>Thanks,</p>
<p>Paul<br>
</p>
<div class="moz-signature"><img
src="cid:part1.7FB14533.2E4CEC17@netidea.com" border="0"></div>
<div class="moz-cite-prefix">On 12/6/2018 5:12 PM, Moderated BCMA
subscriber listserv. wrote:<br>
</div>
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<p class="MsoNormal">Dear Museum Friends,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Last summer we posted a question about
admissions policy, and it generated lively discussion on this
listserv. Thanks to everyone who participated! I promised to
follow up with what we learned from this investigation, and am
doing so now.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The original question:<o:p></o:p></p>
<p class="MsoNormal"><i>We operate three museums in downtown
Kelowna, with admission by donation. Our admissions policy
is under review, and we would like to know what other
museums have learned about admission policy. What are
museums of various size categories handling admission? Does
charging admission, rather than asking for a donation,
increase or decrease revenues? How does it impact
visitation? What else has been learned?<o:p></o:p></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">What we heard:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Many museums and arts
organizations are asking themselves this question, and would
like to see a comprehensive investigation on this topic.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Some museums gross more
through donations, and others gross more through entry fees.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->For most community
museums, admission revenues are a small piece of their revenue
pie. This applies to both entry fees and admission by
donation.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->It may be a more
effective strategy to focus on developing other sources of
revenue, such as program fees, enterprise, and contributions.
<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Admission by donation
suffers if it isn’t easy to donate - for example, if donation
boxes are hard to locate, or if there isn’t an easy option to
donate electronically.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Shortage of time rather
than money is the biggest barrier to visiting museums. Museums
are challenged to get the message out they are worth both.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Most museums find their
operating costs increase when they charge an entry fee.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Locals generally expect
their community museum to be free.
<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Tourists expect to pay,
but are more likely to come if it is free.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->For community museums,
switching to an entry fee will probably result in<b>
</b>fewer visitors, so each museum has to consider what is
most important.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Low admission fees may
send a signal that there isn’t much to see here. People
complain more about a low fee than a higher fee.<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast"
style="margin-bottom:0cm;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-18.0pt;line-height:115%;mso-list:l2
level1 lfo1">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->The only Canadian
museums we found that charge $10 or more are the major
provincial and federal museums, or museums with a strong “cool
factor” including historic sites.
<o:p></o:p></p>
<p class="MsoNormal"><span style="font-family:"Myriad
Pro",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal">What we decided:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst"
style="text-indent:-18.0pt;mso-list:l0 level1 lfo4">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Continue our policy of
admission by donation, and continue to improve donations
signage, electronic payment options, and visitor experience.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle"
style="text-indent:-18.0pt;mso-list:l0 level1 lfo4">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Focus on enhancing
other revenue streams to meet our budget targets.<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast"
style="text-indent:-18.0pt;mso-list:l0 level1 lfo4">
<!--[if !supportLists]--><span style="font-family:Wingdings"><span
style="mso-list:Ignore">Ø<span style="font:7.0pt
"Times New Roman"">
</span></span></span><!--[endif]-->Revisit the question in
two years.<o:p></o:p></p>
<p class="MsoNormal">I hope this information is useful to you.
Feel free to contact me directly if you want to chat more
about what we learned.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Best,<br>
Linda <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-CA"><img
id="Picture_x0020_1"
src="cid:part2.703257E1.7FF73408@netidea.com" alt="Linda
Digby_email tags-small" class="" height="94" width="387"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
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<pre wrap="">_______________________________________________
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