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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">Hi Terry,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">The JMABC underwent a visual identity consultation process in early 2015 that has had a significant
positive impact on the organization. I would recommend that you do a similar process rather than simply creating a new logo.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">We hired a local graphic designer with experience in this kind of work. He carried out a series of
interviews with JMABC board, staff, volunteers, and program participants to get their views on the identity of the organization, and how they each saw its future looking. We answered questions like, “What is the voice of the organization: Formal vs Irreverent,
Personal vs Institutional?” These questions helped to define how we wanted to present ourselves publicly.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">The result was a Visual Identity Guide, which I’ve attached here. It provides guidelines on how we
present ourselves visually, including prescribed fonts, colours, shapes, and use of images. I refer to this document on a regular basis when designing new materials from our letterhead to flyers, newsletters, exhibits or website. By having these guidelines,
we’re able to make each item distinct but still feel like part of a suite – a family so to speak. This has been a huge improvement over the scattershot approach we were using previously. It also ensures that whoever is designing your materials in the future,
whether on staff or an outside contractor, will adhere to the same guiding principles so that the design isn’t governed by changing personal tastes.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">I believe that this brand development is part of standard graphic design education, so you should
have no trouble finding someone capable to take it on, although you might have to reach out to someone in Kelowna or another nearby larger urban centre.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">I’d be happy to chat with you more about our experience going through this process. Feel free to
give me a call if you like.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">Best,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D">Michael<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes">Michael Schwartz<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes">Director of Community Engagement<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes">Jewish Museum and Archives of BC<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes">6184 Ash Street – Vancouver BC – V5Z 3G9<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes">604.257.5199<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes">mschwartz@jewishmuseum.ca</span><u><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:blue;mso-no-proof:yes">
</span></u><u><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:blue;mso-no-proof:yes"><o:p></o:p></span></u></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes"><a href="http://jewishmuseum.ca/become-a-sustainer/"><span style="color:blue">Become
a Sustainer of the Archives today!</span></a></span><span style="font-size:9.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman";color:#1F497D;mso-no-proof:yes"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Founders Grotesk Text Light","sans-serif";mso-bidi-font-family:"Times New Roman";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US">
bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca] <b>On Behalf Of </b>
Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> March 28, 2019 7:38 PM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> [BCMA] Rebranding<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">Hello friends<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">The Princeton and District Museum and Archives Society is looking into rebranding ourselves with a splashy new logo. It will help us to learn from the experience that other Museums have had with this. We are also looking for a Logo designer.
Can any of you provide me with someone who's work was a success for you.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">With gratitude,<o:p></o:p></p>
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<p class="MsoNormal">Terry Malanchuk<o:p></o:p></p>
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<p class="MsoNormal">Operations Manager<o:p></o:p></p>
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<p class="MsoNormal">Princeton and District Museum and Archives<o:p></o:p></p>
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<p class="MsoNormal">Box281, 167 Vermilion Ave, Princeton B.C. V0X 1W0<o:p></o:p></p>
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<p class="MsoNormal"><a href="mailto:princetonmuseum@gmail.com">princetonmuseum@gmail.com</a><o:p></o:p></p>
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<p class="MsoNormal">250-293-6760<o:p></o:p></p>
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