<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>
<head> <meta name="x-apple-disable-message-reformatting">
        <meta content="text/html;charset=UTF-8" http-equiv="content-type" />
        <title>North Van Arts Launches New Resource to Showcase the Region: North Shore Culture Compass</title>
        <style type="text/css">body{
font-family: Helvetica, Arial, sans-serif; }
        </style>
</head>
<body>
<div style="text-align: right;"><img align="none" alt="Logo-Colour" border="0" height="133" hspace="0" src="http://img-ak.verticalresponse.com/media/c/2/1/c21fce26c1/fd99b84620/ccdc6f198e/library/Logo-Colour.jpg" style="width: 200px; height: 133px;" title="Logo-Colour" vspace="0" width="200" /><span style="display: none;">&nbsp;</span></div>

<div><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:10pt;">FOR IMMEDIATE RELEASE</span></span></div>
<span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:10pt;">March 13, 2020</span></span><br />
&nbsp;
<div style="text-align: center;"><u><span style="font-size:14pt;"><strong>North Van Arts Launches Free Online Community Resource<br />
to Showcase Region&rsquo;s Cultural Richness:<br />
&ndash; North Shore Culture Compass &ndash;</strong></span></u><br />
<br />
<span style="font-size:12pt;"><em><strong>Interactive mapping tool connects locals and tourists<br />
with the region&rsquo;s arts, culture, and heritage</strong></em></span><br />
&nbsp;</div>

<div><span style="font-size:11pt;"><strong>Vancouver, BC &mdash; North Van Arts</strong> is proud to officially launch the <strong>North Shore Culture Compass&nbsp;(Culture Compass)</strong>, an easily accessible <strong>free</strong> online platform that catalogues and visualizes the&nbsp;cultural, artistic, and historic institutions and destinations of North Vancouver, West Vancouver, and&nbsp;the region&rsquo;s First Nations communities. The Culture Compass encourages local residents and tourists&nbsp;alike to connect with the arts, heritage, and stories of the North Shore. From museums to natural&nbsp;places, annual festivals to art galleries, the map encompasses the cultural diversity of the region.<br />
<br />
&ldquo;The North Shore was a bedroom community of Vancouver for a long time &mdash; however over the past&nbsp;few decades it has grown exponentially, establishing a distinctive cultural identity,&rdquo; says <strong>Nancy&nbsp;Cottingham Powell, Executive Director of North Van Arts.</strong> &ldquo;The North Shore Culture Compass will&nbsp;help define what North Shore culture is today by making culture more visible and convenient to&nbsp;access, fostering collaborations, and encouraging a better understanding of our shared home.&nbsp;UNESCO recognizes that cultural mapping is critical in preserving both the tangible and intangible&nbsp;components that comprise a community &mdash; this interactive tool is a way to appreciate all the North&nbsp;Shore has to offer.&rdquo;</span><br />
<br />
<span style="font-size:11pt;">With federal funding secured in 2017 from the Department of Canadian Heritage&rsquo;s Strategic Initiatives component of the Canada Cultural Investment Fund, the Culture Compass has been in beta testing since spring 2019, reflecting feedback and insights from project partners: the City of North Vancouver, District of North Vancouver, District of West Vancouver, Squamish Nation, Tsleil-Waututh Nation, and the broader North Shore community. The next phase of the Culture Compass&rsquo; evolution will be anchored by&nbsp;support from the&nbsp;Canada Council for the Arts&rsquo; Digital Strategy Fund: Public Access to the Arts and Citizen Engagement.</span><br />
<br />
<span style="font-size:11pt;">The Culture Compass is submission-based, with all listings uploaded for free. Listing information&nbsp;includes an image, a short description, an address and a web link to the organization, event, or&nbsp;cultural landmark. With the support of the North Shore community, the Culture Compass currently&nbsp;features more than 400 listings of regional points of cultural and historic significance. Listings are&nbsp;searchable by keyword and organized into 10 distinct categories:</span></div>

<ul>
        <li><span style="font-size:11pt;"><strong>Creative &amp; Cultural Industries&nbsp;</strong><br />
        Businesses that provide the creation, production, manufacturing and/or distribution of goods&nbsp;and services that are cultural in nature (recording studios, costume designers, creative&nbsp;software design).</span></li>
        <li><span style="font-size:11pt;"><strong>Cultural &amp; Natural Heritage</strong><br />
        The legacy of buildings and/or sites, physical artifacts, activities, and intangible attributes of a&nbsp;group or society, of historical, cultural and educational value that are inherited from past&nbsp;generations.</span></li>
        <li><span style="font-size:11pt;"><strong>Cultural Spaces &amp; Facilities</strong><br />
        A physical space, building, or site that hosts cultural activity where people gather to experience&nbsp;arts or heritage-related activities.</span></li>
        <li><span style="font-size:11pt;"><strong>Cultural Organizations</strong><br />
        Organizations that represent arts, heritage, and ethno-cultural interests in the community.&nbsp;These are usually non-profits.</span></li>
        <li><span style="font-size:11pt;"><strong>Festivals &amp; Events</strong><br />
        A period or program of activities, events, and/or entertainment celebrating and/or educating&nbsp;one or many social cultures.</span></li>
        <li><span style="font-size:11pt;"><strong>First Nations</strong><br />
        Places, stories, events, customs, and traditions that represent the culture of local First Nations.<br />
        <em>*Listings follow appropriate sharing protocol and are uploaded in close consultation with the&nbsp;Squamish and Tsleil-Waututh Nations</em></span></li>
        <li><span style="font-size:11pt;"><strong>Intangibles &amp; Stories</strong><br />
        Non-physical aspects of a particular culture, including traditions, customs, and practices,&nbsp;aesthetic and spiritual beliefs, lore, artistic expression, and language.</span></li>
        <li><span style="font-size:11pt;"><strong>Public Art</strong><br />
        Original, one-of-a-kind work that creatively reflects the culture, heritage and/or natural&nbsp;environment of the site or surrounding area.</span></li>
        <li><span style="font-size:11pt;"><strong>Public Institutions</strong><br />
        A public body that operates accessible facilities and services for the public good, including but&nbsp;not limited to schools and local authorities.</span></li>
        <li><span style="font-size:11pt;"><strong>Service Organizations</strong><br />
        A voluntary non-profit organization where members meet regularly to perform charitable work&nbsp;either by direct hands-on efforts or by raising money for other organizations.</span></li>
</ul>

<div><span style="font-size:11pt;">The Culture Compass is accessible from desktop, tablet, and mobile devices with no sign-up or app&nbsp;download necessary. The platform was created by <strong>Esri Canada</strong> using geographic information system&nbsp;(GIS) software &mdash; a model that partnering municipalities and First Nations use to collect data. The map is updated by a dedicated project team and overseen by an advisory committee comprised of&nbsp;individuals from North Shore organizations across sectors.<br />
<br />
<strong>To access or upload a listing to the Culture Compass, please visit the <a href="https://cts.vresp.com/c/?MurrayPatersonMarket/fd99b84620/160977bd29/3ac457258e">website</a>.</strong><br />
<br />
<em>With gratitude as guests, we acknowledge that the cultural assets shown on this map are located on&nbsp;the unceded territories of the Skwxw&uacute;7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations.</em></span></div>

<div style="text-align: center;">
<div><span style="font-size:11pt;"><span style="font-family:arial,helvetica,sans-serif;"><img align="none" alt="NSCC_Sponsor logos_3.2x11_Updated" border="0" height="226" hspace="0" src="http://img-ak.verticalresponse.com/media/c/2/1/c21fce26c1/fd99b84620/ccdc6f198e/library/NSCC_Sponsor%20logos_3.2x11_Updated.jpg" style="width: 600px; height: 226px;" title="NSCC_Sponsor logos_3.2x11_Updated" vspace="0" width="600" /></span></span></div>

<div style="text-align: left;"><span style="font-size:11pt;"><span style="font-family:arial,helvetica,sans-serif;"><u><strong>About North Van Arts (<a href="https://cts.vresp.com/c/?MurrayPatersonMarket/fd99b84620/160977bd29/620d35f00f">northvanarts.ca</a>)</strong></u></span><br />
North Van Arts, founded in 1969 as The North Vancouver Community Arts Council, is a grassroots, social-profit, charitable cultural organization dedicated to maximizing the intrinsic value of the arts in all media. Our mandate is to enable emerging and professional artists in all disciplines, to bridge cultures, and to build strong and healthy communities through the arts.<br />
<br />
We serve our community by organizing cultural events, curating exhibitions at CityScape Community ArtSpace and three other community locations around North Vancouver; offering arts education programmes year-round; presenting an annual film series, managing a popular Art Rental programme, and spearheading community-based projects like the North Shore Culture Compass.</span><br />
&nbsp;
<table border="0" cellpadding="1" cellspacing="1" style="width:903px;">
        <tbody>
                <tr>
                        <td><span style="font-size:11pt;"><u><strong>LISTING INFORMATION</strong></u></span><br />
                        &nbsp;</td>
                        <td><span style="font-size:11pt;"><strong>North Shore Culture Compass</strong></span><br />
                        &nbsp;</td>
                </tr>
                <tr>
                        <td><span style="font-size:11pt;">Website:</span><br />
                        &nbsp;</td>
                        <td><span style="font-size:11pt;"><a href="https://cts.vresp.com/c/?MurrayPatersonMarket/fd99b84620/160977bd29/2c217c1e98">northshoreculturecompass.ca</a></span><br />
                        &nbsp;</td>
                </tr>
                <tr>
                        <td><span style="font-size:11pt;">Publicity Materials:&nbsp;</span><br />
                        &nbsp;</td>
                        <td><span style="font-size:11pt;"><a href="https://cts.vresp.com/c/?MurrayPatersonMarket/fd99b84620/160977bd29/ff5137d73c">Media Site</a></span><br />
                        &nbsp;</td>
                </tr>
        </tbody>
</table>
</div>
</div>

<div style="text-align: center;">
<div>
<div><span style="font-size:11pt;"><span style="font-family:arial,helvetica,sans-serif;">-30-</span></span><br />
&nbsp;</div>

<hr />
<div>
<div><br />
<span style="font-size:11pt;"><span style="font-family:arial,helvetica,sans-serif;"><strong>For further media information, contact</strong><br />
Ines Min | T. 604.558.2400 Ext. 506 | C. 604.440.0791<br />
<a href="mailto:imin@mpmgarts.com">imin@mpmgarts.com</a></span></span><br />
&nbsp;</div>
</div>

<div><br />
<img align="none" alt="MPMG_logo-wordmark_blackblue_sm" border="0" height="45" hspace="0" src="http://img-ak.verticalresponse.com/media/c/2/1/c21fce26c1/fd99b84620/ccdc6f198e/library/MPMG_logo-wordmark_blackblue_sm.jpg" style="width: 300px; height: 45px;" title="MPMG_logo-wordmark_blackblue_sm" vspace="0" width="300" /></div>
</div>
</div>
 


<br>
<br style="clear: both;">

<hr>
<table border="0" cellspacing="0" width="100%" cellpadding="5">
  <tr>
    <td>
      <font face="arial,verdana" size="1">
        
           <a href="http://hosted.verticalresponse.com/942701/fd99b84620/1746526873/160977bd29/">Click to view this email in a browser</a>
           <br/><br/>
         
      <div style="font-size:8pt;">
        If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: 
 
<a href="https://cts.vresp.com/u?fd99b84620/160977bd29/mlpftw/confirm">Unsubscribe</a>


    </div>
</font>
    </td>
  </tr>
</table>

<hr>

<table border="0" cellpadding="5" cellspacing="0" width="100%">
  <tr>
    <td>
      <font face="arial,verdana" size="1">
                  Murray Paterson Marketing Group<br/>
        336 East 1st Avenue<br/>
                Vancouver, BC V5T 4R6<br/>
                  CA<br/>
        
       <p>
          
<a href="http://www.verticalresponse.com/content/pm_policy.html" target="_blank">Read</a> the VerticalResponse marketing policy.


        </p>
      </font>
    </td>
    <td align="right">
      <a href="http://www.verticalresponse.com/landing/ef/?mm/fd99b84620&utm_campaign=footer&utm_medium=referral&utm_source=footer" target="_blank">
<img border="0" alt="Try Email Marketing with VerticalResponse!" src="http://img-ak.verticalresponse.com/pwrby_vr_logo_120.gif">
</a>

    </td>
  </tr>
</table>

<div style="display:none;max-height:0px;overflow:hidden;">

  <img alt="" src="https://cts.vresp.com/o.gif?fd99b84620/160977bd29/mlpftw"/>













  <img src="https://api.knownintent.media/pg.jpg?api_key=sa6tUtpEEK2H0RIPXvjt25K4lC8kjhFE5FAmBnw6&source_id=9355e2c3-5cea-4da8-8295-2fbbc487ceed&md5=bb195a38a9e7c7c97de9d3b579c8e244" height="1" width="1" border="0"/>
 











  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/110/2534.gif?gid=bb195a38a9e7c7c97de9d3b579c8e244"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/111/2536.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/113/2533.gif?gid=bb195a38a9e7c7c97de9d3b579c8e244"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/114/2537.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/115/2543.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/116/2544.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/117/2539.gif?gid=bb195a38a9e7c7c97de9d3b579c8e244"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/118/2541.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/119/2535.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  
    
    <img border="0" width="1" height="1" src="https://mr-p.alcmpn.com/em/295/125/2542.gif?bid=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&gid=bb195a38a9e7c7c97de9d3b579c8e244&eid=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2"/>
  




   <img src="https://p.alocdn.com/c/sgat3rug/m/bb195a38a9e7c7c97de9d3b579c8e244/s/6eaa3655e3e5225db304ac88323dc1cc2a25eeaa/p.gif" hidden="hidden" width="0" height="0"/>
 


  <img src="https://he.lijit.com/merge?pid=5294&event_type=email&lc_md5=bb195a38a9e7c7c97de9d3b579c8e244&uc_md5=20b8574622d3a769716d15dce0908d9f&lc_sha1=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa&uc_sha1=4a9c93b5c6f33b53880be5acebb6f5ec99ab9331&lc_sha256=e66a6160ae12f0038e39fa3493f3c2b4156fb29bcbcdcb5a5c85a68d498238c2&lc_domain_sha1=69f33169d67433935634a740687a5b6355a7a62c" height="1" width="1" border="0"/>


    <img src="https://aa.agkn.com/adscores/s.pixel?sid=9112301288&es=6eaa3655e3e5225db304ac88323dc1cc2a25eeaa" height="1" width="1" border="0"/>
 
</div>

</body>
</html>