<html><head><meta http-equiv="Content-Type" content="text/html charset=windows-1252"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;">Regarding statistics, it seems that all too often they are being collected for some external need, such as CADAC. Nothing wrong with that, but internal needs and uses can be quite different, although related like cousins. Internally they are useful for marketing and program development choices, and all sorts of things such as hours of operation for best visitor response and attendance, etc,. etc. Would more people actually visit if you were open on Sunday instead of Tuesday? etc. etc.<div><br></div><div>For types of visitors to measure, I found this arrangement useful:</div><div>Child = any young person visiting with their parents or in a group of children.<br><div>Youth = any young person visiting on their own or with similars</div><div>Adult = anyone in their "working life" years</div><div>Senior = anyone apparently retired or still working part time</div><div><br></div><div>The former designation of 65 for a Senior is no longer appropriate to really measure “Seniors” for museum operational needs. Retired people are very different from working people in the visitation time they will spend and the interests they will express. Today many are retired well before 65 and many are still working long after 65. In other words, make the categories you measure suit your needs, not just someone else’s, such as the Old Age Pension category.</div><div><br></div><div>Each group has different attraction, exhibition, programming and marketing needs. Other information, such as where they are from and what their income and education level might be are also useful, but best not included in the informal front desk Welcoming or Arrival record of stats.</div><div><br></div><div>A technique I like is to have several methods of collection stats all working at the same time, and then comparing the results to get a view of the reality. </div><div>1) Visitor Guest Book with significant space for “comments”. </div><div> 2) “Comment Cards” = 4x6 cards printed on both sides with survey questions, One side about who, where from , how travelled, how learned about the place. The other side about the experience while at the museum, the personal measures (1 through 5, for example) for various aspects of a visit, and a place for written reflections regarding the visit.</div><div>3) Personal informal interviews by staff, recorded in a standard fashion such as the Comment Card.</div><div><br></div><div>When all three were utilized, it was easy to observe the common threads that added up to practical useful information.</div><div><br></div><div>For meeting the needs of anything such as CADAC, an Excel Spreadsheet is easy to set up with columns for this and that, all based on the primary statistics gathered, and then referenced for particular reporting needs. If CADAC does not use “Seniors” then simply have the CADAC columns show the totals added from the primary information columns (Seniors +Adults = Adults) (Children plus Youth = Children), etc.</div><div><br></div><div>Stats can be really fun and extremely useful for more than just reporting. One can see the results of work and changes, both internal and external, helping to better evaluate and understand what it is we are actually doing.</div><div><br></div><div>Cuyler Page</div><div>Heritage Interpretation Services</div><div>Vernon, BC</div><div><br></div><div><br></div><div><br></div><div><br><div><div><div>On Oct 27, 2020, at 3:43 PM, Moderated BCMA subscriber listserv. <<a href="mailto:bcma@lists.vifa.ca">bcma@lists.vifa.ca</a>> wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div lang="EN-US" link="#0563C1" vlink="#954F72" style="font-family: TimesNewRomanPSMT; font-size: 18px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px;"><div class="WordSection1" style="page: WordSection1;"><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Hello all!<o:p></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Hope everyone is keeping well.<o:p></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Here at the GVMA we are really trying to improve our collection of statistics so that processes like inputting our information into CADAC are easier. I was wondering if anyone else in the GLAM realm has any suggestions about how to collect monthly stats e.g. Which stats do you consider important? What format do you use to collect your stats? How have you streamlined the process? So far, I am collecting, on a monthly basis, membership numbers, visitation numbers, online reach, and volunteer hours (all stats around financial matters etc. are collect by upper management.) Am I missing anything major?<o:p></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Thank you for your time!<o:p></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p> </o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 20pt; font-family: 'Brush Script MT';">Gwyneth Evans<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><a href="http://www.vernonmuseum.ca/" style="color: rgb(149, 79, 114); text-decoration: underline;"><span style="color: windowtext; text-decoration: none;"><image001.jpg></span></a> <span style="font-size: 12pt; font-family: 'Times New Roman', serif;"><image002.png></span> <span><image003.png></span><span><image004.jpg></span> <o:p></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10pt; font-family: Arial, sans-serif;">Community Engagement Coordinator<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10pt; font-family: Arial, sans-serif;">250.550.3146 | 3009 32<sup>nd</sup><span class="Apple-converted-space"> </span>Ave. Vernon, BC V1T 2L8<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><a href="x-msg://1/www.vernonmuseum.ca" style="color: rgb(149, 79, 114); text-decoration: underline;"><span style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(31, 78, 121);">www.vernonmuseum.ca</span></a><span style="color: rgb(31, 78, 121);"><o:p></o:p></span></div><p class="MsoNormal" style="margin: 0in 0in 7.5pt; font-size: 11pt; font-family: Calibri, sans-serif; background-color: white; background-position: initial initial; background-repeat: initial initial;"><i><span style="font-size: 9pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51); text-transform: uppercase;">WE RESPECTFULLY ACKNOWLEDGE<span class="Apple-converted-space"> </span></span></i><i><span style="font-size: 9pt; font-family: Arial, sans-serif; color: rgb(51, 51, 51);">Greater Vernon Museum & Archives is located on the Ancestral, Traditional and Unceded Territory of the Okanagan Nation and the Syilx People.<span style="text-transform: uppercase;"><o:p></o:p></span></span></i></p><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 112, 192);"> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p> </o:p></div></div>_______________________________________________<br>BCMA mailing list<br><a href="mailto:BCMA@lists.vifa.ca" style="color: rgb(149, 79, 114); text-decoration: underline;">BCMA@lists.vifa.ca</a><br><a href="http://lists.vifa.ca/mailman/listinfo/bcma" style="color: rgb(149, 79, 114); text-decoration: underline;">http://lists.vifa.ca/mailman/listinfo/bcma</a></div></blockquote></div><br></div></div></div></body></html>