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<p class="MsoNormal"><span style="color:#1F497D">I encourage your thoughts about having the Donation box positioned at the Exit. Our experience at The Grist Mill at Keremeos was that the Provincial Historic Site was open for admissions “By Donation”. However,
my government contract to operate the site was dependent on matching continental standards for museum admissions revenue at that time, and that included many places with fixed admission prices. I often heard people entering, with their wallets already out
and ready to pay, say to one another, “Look! Put your wallet away. It is by Donation. That means it is Free.” Actual revenue from the Donation Box was miserable, and I was not allowed by the Province to charge Admissions.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">To overcome this, we developed the Visitor Experience in the area before they actually entered the building. We created new garden beds beside the entry driveway and along the path from the parking lot to the
front door. We planted colourful heritage flowers there, especially ones that took little maintenance but which bloomed easily all summer. The objective was to boost visitor expectations about the place
<b><u>before</u></b> they got to the front door and the (required by the Provincial Heritage Branch) Donation Box.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">We also installed a second Donation Box in the lobby, but that one right beside the exit door and only visible when exiting the site. That Exit Box far exceeded the entry one in revenue because the visitor
experience on-site proved to be so inspiring. $20 bills became common there, where Donations before the modifications had been averaging $1.50 on good days. Several times I even found $50 bills in that box. When that happened, I chased after the visitors
to ask if they had mistaken a Canadian $50 bill for a Canadian $2 bill because then both were almost the same colour, and I thought the foreign visitors might not have noticed the subtle difference. In both cases, I was assured by the visitors that the donation
had been intentional because they were so impressed with the on-site experience. The first year, Donations jumped over $10,000 from the same number of visitors (within 100 of the same number) as the previous year. That easily justified the investments
in new flower beds!!! It also helped to justify investing in the on-site experience. We were able to significantly reduce external Advertising, and also able to employ staff with marvelous presentation skills in every department. It all paid off in every
way, including off-site reputation due to Word-of-Mouth, the biggest money maker!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">So, enjoy thoroughly thinking through your visitors existing expectations upon entry. You may be surprised how much you can do to satisfy both sides of the dollar (Income/Expense).<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Cuyler Page<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Heritage interpretation Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Vernon BC<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">(250) 309-9248<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b>From:</b> bcma-bounces@lists.vifa.ca [mailto:bcma-bounces@lists.vifa.ca]
<b>On Behalf Of </b>Moderated BCMA subscriber listserv.<br>
<b>Sent:</b> Thursday, December 17, 2020 1:07 PM<br>
<b>To:</b> bcma@lists.vifa.ca<br>
<b>Subject:</b> [BCMA] Plexiglass Donation Boxes<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span lang="EN-CA" style="font-size:16.0pt;color:#3368FF">*** External Email - Use Caution***
<o:p></o:p></span></p>
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<p class="MsoNormal">Hi, folks. I am wondering if anyone has a favourite vendor of good-sized Plexiglass donation boxes? I am hoping to purchase a large plexi cube with a heavy base that would sit on the floor. We currently have a small donation box which
sits on a shelf at the entrance and I would much rather have a big one by the exit once people have enjoyed our museum.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">I’d welcome your thoughts on a vendor or a design which you particularly like.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Many thanks, <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif">Jim Cullen<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Executive Director
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Revelstoke Railway Museum<br>
719 Track Street West<br>
P.O. Box 3018<br>
Revelstoke, BC<br>
V0E 2S0<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black">Phone: 250-837-6060<br>
Cell: 403-835-1238<br>
Email: <a href="mailto:director.railway@telus.net">director.railway@telus.net</a><br>
Web: <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.railwaymuseum.com&d=DwMFaQ&c=xN2-G3cygOpDxk3Nh3luTA&r=UH6-5sEAb2tBjz3i5ikKwShQ4fumwBd1tRtr55Kn_KI&m=WroZ-IIS4iEC4RKQzdljOw57jhi6_yuqQLmh1lVsTbw&s=wjD5ox-lYcmhR53wK_x34Tq4pJKvOcgrmSCqzeEMWbo&e=">
www.railwaymuseum.com</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri Light",sans-serif;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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