[Bcma-l] Coastal Connections: Collaborative Approaches to Marketing Maritime Heritage - Workshop

[bcma-l@museumsassn.bc.ca]

The Cultural Resource Management Program at the University of Victoria
is pleased to offer in conjunction with the Heritage Society of British
Columbia's conference in North Vancouver the following one-day learning
opportunity on Thursday, May, 31:

Coastal Connections: Collaborative Approaches to Marketing Maritime
Heritage

Collective approaches to developing and promoting themed heritage
experiences have proven very successful, as they highlight a range of
interconnected choices for visitors. This one-day workshop explores the
benefits and opportunities that a collaborative approach to "packaging"
provides to diverse sites, museums, heritage agencies and businesses,
using maritime heritage themes as a case study. You will discuss
practical ways in which marketing and packaging partnerships can be
managed and sustained, and develop a network of colleagues who share
your interests in showcasing life on the coast.

This workshop builds upon the Tourism BC Tourism Business Essentials(r)
workshops, "Tourism Packaging and Product Distribution: Introductory"
and "Tourism Packaging: Advanced - Selling Strategies" as a foundation
and customizes their content to the needs and realities of the heritage
sector. Using interactive presentations relating to current tourism
trends and forecasts, tourism/hospitality and heritage industry best
practices and the integration of heritage-related case studies, this
practical session provides you with valuable tools to develop your
product and partnership potential. Whether you're new to packaging, or
looking to improve or expand your products and partnerships, this
workshop will develop your understanding of:

* The basics of packaging
* Product research and development
* How to package with other suppliers
* How to effectively price for different sales channels
* The basic elements of marketing and sales
* Determining market demand
* The tour operator industry: understanding their needs and how to work
with them
* Working with local, regional, provincial and federal tourism office
networks: benefits, services and costs
* Preparing to be "export ready"
* How to develop effective partnerships, including: identifying
potential opportunities and partners; making initial contact; presenting
your product or service offerings, negotiating relationships and
creating effective and balanced agreements
* Lessons learned: evaluating packaging relationships

Facilitator: Eva Gutsche is a tourism consultant and trainer with over
25 years experience in the hospitality industry, primarily in the areas
of sales, reservations and revenue management. Eva has worked with
numerous independent and chain hotels, tourism associations, attractions
and other tourism providers assisting them in growing their business.
Volunteer projects have included board positions on local tourism
associations, a board member of the Rediscover Victoria Society working
directly with several heritage sites and fundraising positions for
various charitable organizations. Eva has an MBA from Simon Fraser
University and a Certificate in Hospitality Management from Centennial
College. Eva provides training and consulting services to hotel chains,
independent hotels and other tourism related operators and
organizations.

Date/Times: Thursday, May 31, 9 am - 4 pm
Fee: $190 + GST (special rate of $150 + GST available until May 1),
includes lunch and refreshment breaks
Location: Lonsdale Quay Hotel, North Vancouver
http://www.lonsdalequayhotel.com/
Please register by: May 10, 2007 (late registrations welcomed if space
permits)
Register Online: http://www.continuingstudies.uvic.ca/register/
Register by phone: +1 (250) 472-4747 (Course Code: CMCR242 2007K C01)

For more information, please contact:

Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Program
Continuing Studies, University of Victoria
PO Box 3030 STN CSC, Victoria, BC V8W 3N6
Tel: 250 721 6119
Email: lmort-putland@uvcs.uvic.ca
http://www.uvcs.uvic.ca/crmp