[Bcma-l] BUSINESS STRATEGIES FOR HERITAGE ORGANIZATIONS

[bcma-l@museumsassn.bc.ca]

Join the Cultural Resource Management Program at the Alliance for 
British Columbia National Historic Sites of Canada Conference at the 
Burnaby Village Museum on February 28, 2007 for the following one-day 
workshop:
 
BUSINESS STRATEGIES FOR HERITAGE ORGANIZATIONS
 
Heritage organizations, as ‘social enterprises,’ have the capacity to 
develop innovative and sustainable revenue-generating strategies while 
also protecting and celebrating the unique heritage values of their 
structures, landscapes, collections and mission. This workshop provides 
a framework in which you can conceptualize a range of heritage business 
opportunities that have the potential to generate essential revenues and 
strengthen the services that you provide within your community. You will 
develop your ability to:
 
□ Appreciate the fit of heritage organizations within the ‘social economy’
□ Define the ways in which mission and heritage values both support and 
constrain business development
□ Identify types and key characteristics of social enterprises
□ Identify business strategies that build on your organizational context 
and heritage resources
□ Assess the viability of business strategies in the context of 
organizational culture and readiness, available resources, and market 
demand
□ Approach the preparation of a business plan
□ Identify financing and partnership strategies

*Facilitators:* Irene Gannitsos, the manager of Social Enterprise with 
the Vancity Community Foundation, and Kevin Brown, a heritage consultant 
who worked with Haig Brown House to develop a range of innovative 
heritage business strategies. 
*Cost:* $120 per person, includes learning materials and lunch.
*Location*: Burnaby Village Museum, Burnaby, BC
*To register* visit https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx 
 or contact:
 
Lisa Mort-Putland
Program Coordinator, Cultural Management Programs
Continuing Studies, University of Victoria
PO Box 3030 Stn CSC, Victoria, BC V8W 3N6
Tel 250 721 6119
e-mail lmort-putland@uvcs.uvic.ca <mailto:lmort-putland@uvcs.uvic.ca>
Cultural Resource Management Program http://www.uvcs.uvic.ca/crmp
 
*Draft Schedule*
 
8:30 	Coffee and check-in
9:00 	Welcome and introductions
9:15 	What is the social economy? How do heritage organizations fit 
within this context?
9:45 w/ coffee 	Group interactions on opportunities and challenges in 
creating business opportunities within the context of mission and 
heritage values
10:15 	Types, key characteristics and critical success factors of 
effective social enterprises. Case Study on Haig Brown House with Kevin 
Brown.
11:00 	Generating business ideas and opportunities: brainstorming on the 
assets, expertise, resources that you have available and how these might 
translate into a viable business opportunity
12:00 	Lunch
1:00 	Assessing the feasibility of your business idea: is your 
organization willing and able? Is there a need? What resources are 
required in the short and long term?
3:00 	Putting the pieces in place: key questions to address in a 
business plan; innovative approaches to financing; building support and 
partnerships
3:45 – 4:00 	Final thoughts…