[Bcma-l] (Fwd) Fidelis and your Exhibitions

[bcma-l@museumsassn.bc.ca]

------- Forwarded message follows -------
Date sent:      	Wed, 21 Feb 2007 23:16:53 -0800
Subject:        	Fidelis and your Exhibitions
From:           	Fidelis News <updates@fidelisprintmaking.com>
To:             	BCMA Members <museums@fidelisprintmaking.com>
Send reply to:  	museums@fidelisprintmaking.com

Fidelis Clients,


February 22, 2007

FOR IMMEDIATE RELEASE:

UBC Museum of Anthropology Opens New Exhibition - The Village is
Tilting

Fidelis was pleased to be a part of the production for this exhibit,
for which we printed many of the photographs, including several 7 foot
portraits, to be mounted from the MOA ceiling! We encourage all of you
to stop in and see the exhibition for its unique content, and subject
matter. Congratulations to Douglas Curran on this successful show!

Opening Reception Tuesday, February 6, 2007, 7:00 pm ­ friends and
family welcome. All donations received at MOA on February 6 will be
forwarded to the Stephen Lewis Foundation

Exhibition on display through September 3, 2007

The exhibition is guest curated and assembled by Vancouver-based
photographer Douglas Curran, who has documented the Chewa mask 
culture
for over ten years. In conjunction with the show, Mr. Curran will
speak at the Museum about Chewa cosmology Tuesday, February 20 
at 7:00
pm.


Fred Herzog chooses local printmaker for landmark exhibit at 
Vancouver
Art Gallery

Photographer Fred Herzogıs landmark exhibit of colour photographs at
the Vancouver Art Gallery is a life-time achievement that was made
possible with the expertise of a local printmaker.

Vancouver-based Fidelis Printmaking is Canadaıs finest archival
digital printmaker.

Fidelis Printmaking began working with Herzog in 2004. Over 500 
hours
of digital scanning, re-mastering, and printing were required to
produce Herzogıs unique colour images that document the nostalgia of
urban life in Vancouver during the 1950s and 60s.

³We were honoured to be Fredıs choice for handling this precious
collection. We knew that Fredıs images would find a place in history
through the Vancouver Art Gallery exhibit, so image integrity was
paramount,² says Fidelis co-owner Alan Somerville.

That the photographs should have a long life was also very important
for display purposes and ownership. Fidelis created Herzogıs colour
prints with a pigment-based inkjet process on archival paper. The
pigment-based ink is rated to last over 100 years. This process is
particularly suited to Herzogıs images. Prior to the introduction of
the digital archival printmaking offered by Fidelis, a high-quality
print method for Herzogıs Kodachrome slides was not available.

³Itıs our business to give artists access to the very best
image-making technology and expertise, so for Fred we were able to
custom scan each individual slide, capture every detail, and colour
correct exactly to his specifications. Basically he was the art
director and on the technical side we were the conduit to achieving
his vision,² says Somerville. The resulting prints reward our eyes
with all the sharpness and brilliance of colour in the original
slides.

Fred Herzog: Vancouver Photographs can be viewed at the Vancouver 
Art
Gallery until May 13. The images that Herzog created with the help of
Fidelis Printmaking also appear in book that that accompanies the
exhibition.

More of Fidelisı prints will be seen at the Vancouver Art Gallery when
the exhibit of contemporary photographer Roy Arden opens in the fall
of 2007. In the meantime, on February 6 at the UBC Museum of
Anthropology, artist/photographer Douglas Curran is set to open his
exhibit of life-size 4x8-foot African portraits printed by Fidelis.


About Fidelis Printmaking

Vancouver-based Fidelis is redefining the relationship between artist
and printmaker by offering innovative and archival solutions for
printing fine art and photographic images. Fidelis produces finished
pieces of fine art using the pigment-based inkjet process. Fidelis Art
Prints are ready for framing, exhibition, or sale to collectors and
art enthusiasts. More information is available at
www.fidelisprintmaking.com.

Fidelis owners have been in the business of fine art printmaking for
over 15 years and have worked with artists such as Ian Wallace, Roy
Arden, and Rebecca Belmore at their studio in Vancouverıs photo
district. In 2003, Fidelis joined pioneer fine art printmakers Nash
Editions of California and Cone Editions Press of Vermont in bringing
the pigment-based inkjet process to Canadian photo-based artists and
painters. Lead technician for the Herzog project and Fidelis co-owner
Jan Hynek says, ³Offering our clients the best in image-making
technology has always been our goal. Our clients choose Fidelis
because attention is paid to every detail of the project. They rest
easy knowing we have done our homework, and they are using the 
best
product available to preserve their images.²

------- End of forwarded message -------