[Bcma-l] Upcoming Course at UVic- The New Web

Thu, 29 Nov 2007 14:15:12 -0800

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Apologies for cross-postings.

=20

The Cultural Resource Management Program at the University of Victoria
is pleased to offer the following 6-day immersion opportunity for
professionals and volunteers working in museums, heritage sites, and
cultural centres. The registration deadline is December 22, so sign up
today!

=20

The New Web: Interactive and Collaborative Technologies in the Museum
World

=20

New and emerging technologies present challenges and opportunities for
museums and informal educators. Immersive online exhibits can create
compelling visitor experiences, extending the reach and mission of
museums and other cultural institutions, while new collaborative tools
can help provide engaging environments allowing museums, communities,
and the public to work together in meaningful ways.=20

=20

Today, social technologies are now a fundamental part of the online
experience for most Web visitors. Sites such as MySpace, YouTube,
Flickr, Facebook, Second Life, and many others are changing the
landscape of the Web, as are new technologies such as blogs, podcasts,
mashups, and more. Dubbed Web 2.0, visitor-created and organized content
represents a fundamental shift in how visitors interact with the Web and
each other. As museums begin to utilize these new technologies to engage
the public, they are faced with a series of new possibilities and
challenges, both technological and social.

=20

If the mission of museums is to connect with the public at large, then
museums are compelled at the very least to experiment with these new
technologies and to connect with the larger online communities. But how
do museums adapt to environments where the visitor is the main creative
force? How do museums connect, curate, and mediate the visitor
experience? It is a major shift for museums to move beyond their
traditional roles as arbiters of knowledge. How do we redefine the role
of the museum in the Web 2.0 world?

=20

In this course we will explore the social Web first-hand. We will
examine case-studies to see how museums are beginning to respond to the
challenges outlined above, paying particular attention to the emerging
"best practices" in museums' use of blogs, podcasts, mashups, and social
software. In addition, we will explore how museums are beginning to
connect with large-scale social sites like MySpace, Facebook, Flickr,
Wikipedia, Second Life, and YouTube.=20

=20

In a combination of class discussions, short exercises and guest
speakers (via video conferencing), we will explore the technological,
operational, social and design aspects of Web 2.0 development for
museums. In addition, an online assignment and class blog will be part
of the course.=20

=20

Finally, we will discuss how to best evaluate the quality of these
online museum experiences.  We will look ahead to the future of the Web
and how museums might take advantage of the next wave of technology to
come.

=20

Dates: January 21- 26, 2008

Please register by: December 22 (late registrations accepted if space
permits)

=20

For more information and to register in this course please visit
http://www.uvcs.uvic.ca/crmp/courses/ha488h-web.aspx
<http://www.uvcs.uvic.ca/crmp/courses/ha488h-web.aspx>=20

=20

Fee: CDN$620, including a CDN$60 materials fee (Canadian funds, credit
and non-credit participation options). A CDN$160 registration deposit is
required with each registration form.

=20

Instructor: Jim Spadaccini is the director of Ideum (www.ideum.com
<http://www.ideum.com/> ), a New Mexico-based multimedia design firm
that works with museums, nonprofits, and socially responsible companies.
Over the last eight years, Ideum has worked on over 50 projects with top
museums and cultural institutions across North America. Before founding
Ideum, Jim was the Director of Interactive Media at the Exploratorium in
San Francisco. In addition to teaching at UVIC, he teaches for the
Technology-Enhanced Communication for Cultural Heritage (TEC-CH) program
at the University of Lugano, Switzerland.=20

=20

Course Outline=20

Monday

Introductions: Here and Online
* Understanding the New Web

"8 Simple Ways" to Connect with New Audiences

Extreme Website Makeovers

=20

Tuesday

Educational Approaches & the Web 2.0
    * Mashups

Making Mashups, Exercise

=20

Wednesday

Tech Talk: The Foundation of the New Web
    * The State of the Museum Blogosphere

Social Site Strategies

Guest Speaker via Video Conference: TBA

=20

Thursday

Collections Presentation

About Collections: technical approaches, tools for exploration, tools
for mediation, personalization, discussion

Best practices when it comes to collections
    * Guest Speaker via Video Conference: TBA

Museum collections as "hubs" for visitor interaction

Design Challenge Exercise

=20

Friday

What's Next: Would you believe it's Web 3.0?

Final Design Challenge=20

=20

Saturday

Final Design Challenge, Presentations

Wrap up and Feedback

=20

For more information, please contact:

Anissa Paulsen, Program Coordinator

Cultural Resource Management Program=20

Continuing Studies, University of Victoria=20

PO Box 3030 STN CSC Victoria BC Canada V8W 3N6=20

Tel: 250 721-6119 Fax: 250 721-8774=20

Email: apaulsen@uvcs.uvic.ca

Visit our Web site! http://www.uvcs.uvic.ca/crmp
<http://www.uvcs.uvic.ca/crmp>=20

=20
=20

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<SPAN=20
style=3D"mso-fareast-font-family: 'MS Mincho'"><FONT=20
face=3D"Times New Roman">Apologies for cross-postings.<?xml:namespace =
prefix =3D o=20
ns =3D "urn:schemas-microsoft-com:office:office"=20
/><o:p></o:p>
<SPAN=20
style=3D"mso-fareast-font-family: 'MS Mincho'"><FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
<FONT=20
face=3D"Times New Roman">The=20
Cultural Resource Management Program at the University of Victoria is =
pleased to=20
offer the following 6-day immersion opportunity for professionals =
and=20
volunteers working in museums, heritage sites, and cultural centres. The =

registration deadline is December 22, so sign up =
today!
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
<H2 style=3D"MARGIN: 0in 0in 0pt">The New Web:=20
Interactive and Collaborative Technologies in the Museum =
World</H2>
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
New and emerging technologies present challenges and =
opportunities for=20
museums and informal educators. Immersive online exhibits can create =
compelling=20
visitor experiences, extending the reach and mission of museums and =
other=20
cultural institutions, while new collaborative tools can help provide =
engaging=20
environments allowing museums, communities, and the public to work =
together in=20
meaningful ways. 
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
Today, social technologies are now a fundamental part of the =
online=20
experience for most Web visitors. Sites such as MySpace, YouTube, =
Flickr,=20
Facebook, Second Life, and many others are changing the landscape of the =
Web, as=20
are new technologies such as blogs, podcasts, mashups, and more. Dubbed =
<I=20
style=3D"mso-bidi-font-style: normal">Web 2.0, visitor-created and =
organized=20
content represents a fundamental shift in how visitors interact with the =
Web and=20
each other. As museums begin to utilize these new technologies to engage =
the=20
public, they are faced with a series of new possibilities and =
challenges, both=20
technological and social.
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
If the mission of museums is to connect with the public at =
large, then=20
museums are compelled at the very least to experiment with these new=20
technologies and to connect with the larger online communities. But how =
do=20
museums adapt to environments where the visitor is the main creative =
force? How=20
do museums connect, curate, and mediate the visitor experience? It is a =
major=20
shift for museums to move beyond their traditional roles as arbiters of=20
knowledge. How do we redefine the role of the museum in the <I=20
style=3D"mso-bidi-font-style: normal">Web 2.0 world?
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
In this course we will explore the social Web first-hand. We =
will examine=20
case-studies to see how museums are beginning to respond to the =
challenges=20
outlined above, paying particular attention to the emerging &#8220;best=20
practices&#8221;&nbsp;in museums&#8217; use of blogs, podcasts, mashups, =
and social=20
software. In addition, we will explore how museums are beginning to =
connect with=20
large-scale social sites like MySpace, Facebook, Flickr, Wikipedia, =
Second Life,=20
and YouTube.&nbsp;
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
In a combination of class discussions, short exercises and =
guest speakers=20
(via video conferencing), we will explore the technological, =
operational, social=20
and design aspects of Web 2.0=20
development for museums. In addition, an online assignment and class =
blog=20
will be part of the course.&nbsp;
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
Finally, we will discuss how to best evaluate the quality of =
these online=20
museum experiences.&nbsp; We will look ahead to the future of the Web =
and how=20
museums might take advantage of the next wave of technology to =
come.
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
<FONT=20
face=3D"Times New Roman">Dates: January 21- 26, =
2008
Please register by: December 22 (late registrations accepted if =
space=20
permits)
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
For more information and to register in this course please =
visit=20
<A =
href=3D"http://www.uvcs.uvic.ca/crmp/courses/ha488h-web.aspx"><SPAN=20
style=3D"mso-ascii-font-family: 'Times New Roman'; =
mso-hansi-font-family: 'Times New Roman'"><FONT=20
face=3D"Times New Roman" color=3D#800080=20
size=3D3>http://www.uvcs.uvic.ca/crmp/courses/ha488h-web.aspx</SPA=
N></A>
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
<FONT=20
face=3D"Times New Roman">Fee: CDN$620, including a CDN$60 =
materials fee=20
(Canadian funds, credit and non-credit participation options). A CDN$160 =

registration deposit is required with each registration =
form.
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
<FONT=20
face=3D"Times New Roman">Instructor: Jim Spadaccini is the =
director of=20
Ideum (<A href=3D"http://www.ideum.com/"><SPAN=20
style=3D"mso-ascii-font-family: 'Times New Roman'; =
mso-hansi-font-family: 'Times New Roman'"><FONT=20
face=3D"Times New Roman" color=3D#800080=20
size=3D3>www.ideum.com</A>),=20
a New Mexico-based multimedia design firm that works with museums, =
nonprofits,=20
and socially responsible companies. Over the last eight years, Ideum has =
worked=20
on over 50 projects with top museums and cultural institutions across =
North=20
America. Before founding Ideum, Jim was the Director of Interactive =
Media at the=20
Exploratorium in San Francisco. In addition to teaching at UVIC, he =
teaches for=20
the Technology-Enhanced Communication for Cultural Heritage (TEC-CH) =
program at=20
the University of Lugano, Switzerland. 
<FONT=20
face=3D"Times New Roman">&nbsp;<o:p></o:p>
<H2 style=3D"MARGIN: 0in 0in 0pt"><FONT=20
face=3D"Times New Roman" size=3D3>Course Outline =
</H2>
Monday
Introductions: Here and Online * Understanding the New =
Web
&#8220;8 Simple Ways&#8221; to Connect with New =
Audiences
Extreme Website Makeovers
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
Tuesday
Educational Approaches &amp; the Web 2.0 <SPAN=20
style=3D"mso-spacerun: yes">&nbsp;&nbsp;&nbsp; * =
Mashups
Making Mashups, Exercise
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
Wednesday
Tech Talk: The Foundation of the New Web <SPAN=20
style=3D"mso-spacerun: yes">&nbsp;&nbsp;&nbsp; * The State of the =
Museum=20
Blogosphere
Social Site Strategies
Guest Speaker via Video Conference: TBA
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
Thursday
Collections Presentation
About Collections: technical approaches, tools for exploration, =
tools for=20
mediation, personalization, discussion
Best practices when it comes to collections <SPAN=20
style=3D"mso-spacerun: yes">&nbsp;&nbsp;&nbsp; * Guest Speaker =
via Video=20
Conference: TBA
Museum collections as &#8220;hubs&#8221; for visitor =
interaction
Design Challenge Exercise
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
Friday
What&#8217;s Next: Would you believe it&#8217;s Web =
3.0?
Final Design Challenge 
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
Saturday
Final Design Challenge, Presentations
Wrap up and Feedback
<FONT=20
size=3D3>&nbsp;<o:p></o:p>
For more information, please contact:
Anissa Paulsen, Program Coordinator
Cultural Resource Management Program 
Continuing Studies, University of Victoria 
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6 
Tel: 250 721-6119 Fax: 250 721-8774 
<FONT=20
face=3D"Times New Roman">Email: <SPAN=20
style=3D"mso-bidi-font-size: =
10.0pt">apaulsen@uvcs.uvic.ca
Visit our Web site! <A =
href=3D"http://www.uvcs.uvic.ca/crmp"><SPAN=20
style=3D"mso-ascii-font-family: 'Times New Roman'; =
mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: =
10.0pt"><FONT=20
face=3D"Times New Roman" color=3D#800080=20
size=3D3>http://www.uvcs.uvic.ca/crmp</A></DIV>
<DIV>&nbsp;</DIV>
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