[Bcma-l] Marketing and branding workshop

[bcma-l@museumsassn.bc.ca]

The Alliance for Arts and Culture is pleased to present a marketing and 
branding workshop specifically tailored to arts and cultural organizations.

MARKETING & BRANDING: From the inside out
With Jerry Yoshitomi and Ginger Grant

Thursday, October 11, 2007

10 am to 4:30 pm

Best Western Chateau Granville Hotel, 1100 Granville Street

PRE-REGISTRATION REQUIRED BY OCTOBER 4th*

Call: 604-681-3535, ext. 201

Email: info@allianceforarts.com

Leading and marketing a cultural organization in an era of volatility is 
an artistic, creative act. It requires leaving familiar and well-worn 
paths and making a leap into an unknown future. Ginger Grant and Jerry 
Yoshitomi will guide your leap into that future using the 
transformational power of images, metaphors, archetypes and stories. 
You'll hear about others who made similar leaps and landed on solid 
ground. This session is not for everyone. It's specifically designed for 
innovative arts leaders who want to think (and act) out of the box to 
increase participation, earned income and contributions. You'll 
experience/come away with understandings and new methods to:

- Increase arts participation (In an intensive one-hour review of - 
optional for those who've previously taken Jerry's workshops)

- Understand the meanings and emotional engagement of arts experiences

- Unleash the creativity within arts workers, organizations and audiences

- Align your personal/organizational values and aspirations with those 
of your audiences/donors

- Deploy corporate/organizational storytelling methods in communications 
plans that will increase audiences, revenues and contributions.

Facilitators: Ginger Grant lives and breathes the transformational power 
of mythology - for every company and every person has a story. After 
spending a couple of decades in middle management, she had a mid-life 
crisis and fell in madly in love with mythologist Joseph Campbell. She 
quit her job, cashed in her retirement savings and jumped into the 
mythic world of story. Fuelled by the work of Campbell and C.G. Jung, 
Ginger loves speaking on the links between relationship, recognition and 
meaning and how they relate to professional and personal life by 
Branding from the Inside OutT.

Gerald D. (Jerry) Yoshitomi is an independent cultural facilitator who 
is engaged by foundations, public arts agencies, arts organizations and 
individual artists to read, research, and provoke innovative new 
practices, with just in time knowledge to increase: participation in the 
arts; personal benefits and public value of the arts, artists and arts 
organizations; adaptability, creativity and leadership in changing 
environments; and earned and contributed income. Methods from his 
writings/workshops have been successfully implemented by several 
thousand arts workers and arts organizations in the United States, 
Canada and most recently Australia and New Zealand to increase 
attendance and earned/contributed income. Jerry served as facilitator 
for the START (State Arts Agency) Initiative of the Wallace Foundation, 
managed by Arts Midwest and as lead consultant on Information and 
Network Strategies for LINC - Leveraging Investments in Creativity, a 
national initiative to improve the lives/conditions of artists. He is 
currently the facilitator for a collaborative of Performing Arts 
Presenters at major research universities (Major University Presenters - 
MUPs). He chaired the National Task Force on Presenting and Touring the 
Performing Arts, resulting in the 1989 seminal report, An American 
Dialogue. Jerry chaired three panels at the National Endowment for the 
Arts, served four years on the California Arts Council, was Treasurer of 
the Music Center of Los Angeles County and was the Executive Director of 
the Japanese American Cultural and Community Center. He's a graduate of 
Stanford University with a Masters in Public Administration from Arizona 
State University.

Cost: $200 (+ GST) for Alliance members $250 (+GST) for non-members

*72-hour cancellation required to receive full refund. The Alliance 
reserves the right to cancel workshops if registration is too low.