[Bcma-l] Press Release: Judges Announced for the 12th Annual BC Wine Label Awards

[bcma-l@museumsassn.bc.ca]

news release

BC Wine Museum & VQA Wine Shop · 1304 Ellis Street · Kelowna, BC V1Y 1Z8

(250) 868-0441 · Wine@KelownaMuseums.ca

For Immediate Release

September 4, 2007

the bc wine museum & vqa wine shop presents

the 12^th annual british columbia

wine label awards

September 28^th to October 2^nd , 2007

The BC Wine Museum & VQA Wine Shop is proud to present the 12^th Annual 
British Columbia Wine Label Awards. Wineries from across the province 
have been invited to submit wine label entries into four different 
categories that recognize and honour the creativity and ingenuity in 
wine labeling and packaging. This awards competition explores the fusion 
of art and wine represented by wine label design and marketing. The 
British Columbia Wine Label Awards run September 28^th to October 2^nd 
during the Okanagan Fall Wine Festival.

This year’s esteemed panel of judges is comprised of specialists in the 
fields of art, wine, and media: Liz Wylie, Curator at the Kelowna Art 
Gallery; Rhys Pender, a wine educator, freelance wine writer, and 
industry consultant with Fine Vintage Ltd.; and Mike Roberts, weather 
broadcaster on CHBC with extensive experience as a television producer 
and host. The BC Wine Museum is honoured to welcome these judges to this 
year’s competition.

New to this year’s British Columbia Wine Label Awards is the creation of 
two new categories- Dessert Wines and Fruit Wines. These categories were 
developed in response to industry requests and to recognize the unique 
design challenges of labeling and marketing such dessert wines as 
icewines, late harvest wines, port style wines, as well as fruit wines.

All entries will be on display at the BC Wine Museum for voting to 
decide the winner of this year’s People’s Choice Award. All members of 
the public are invited to visit and cast their vote from September 28^th 
to October 2^nd .

The BC Wine Museum & VQA Wine Shop is a facility of the Kelowna Museums 
Society, a non-profit, charitable organization dedicated to a greater 
awareness of the agricultural, wine-producing, military, and cultural 
heritages of the Okanagan. The BC Wine Museum &VQA Wine Shop is located 
at 1304 Ellis Street, corner of Ellis and Cawston in Kelowna’s Cultural 
District. Open Monday-Friday 10am-6pm, Saturday 10am-5pm, and Sunday 
11am-5pm. Admission is by donation. For more information please visit 
www.KelownaMuseums.ca

##

Media Contact and to arrange interviews with the judges:

Risti Nykiforuk

Marketing & Special Events Coordinator

Kelowna Museums

(250) 763-2417 ext 22

Events@KelownaMuseums.ca