[Bcma-l] Cultural Tourism 6-day immersion course opportunity in Whitehorse!

Fri, 28 Sep 2007 09:01:39 -0700

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The Cultural Resource Management Program at the University of Victoria
is pleased to offer the following 6-day immersion opportunity for
professionals and volunteers working in museums, heritage sites,
cultural centres and galleries and supporting arts or cultural groups.
This learning opportunity is offered in the beautiful city of
Whitehorse, Yukon.

CULTURAL TOURISM
Just as increasing numbers of travelers are seeking distinctive
heritage, arts, and cultural experiences worldwide, so culture, arts,
and tourism are emerging as key factors in local economies. In this
dynamic environment, the mutual benefits of planned and partnered
approaches to cultural tourism development have become a strategic
imperative.
In this course you will work with participants from both sectors as you
develop your ability to:
*	recognize tourism as a local and global phenomenon=20
*	identify global and local tourism market trends=20
*	relate the rise of cultural tourism to community and regional
development=20
*	evaluate emerging demographic realities in the marketplace=20
*	identify and develop cultural, arts, and heritage resources that
have both local and widespread appeal for tourism=20
*	identify key factors that make cultural tourism products
"exportable"=20
*	balance issues of integrity, authenticity, and preservation with
issues of marketing and public accessibility=20
*	build community support for cultural tourism initiatives=20
*	develop partnerships among tourism, arts, and cultural agencies=20
*	plan, manage, and evaluate cultural tourism initiatives and
strategies=20
*	recognize issues and opportunities that cultural tourism holds
for indigenous peoples=20
Dates: October 22 to 27, 2007; on-location in Whitehorse
Please register by: September 22 (late registrations are being accepted
as space permits)
To register in this course please visit
https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx.
Fee: CDN$620, including a CDN$60 materials fee (Canadian funds, credit
and non-credit participation options) A CDN$160 registration deposit is
required with each registration form.
Instructors:=20
Alastair Kerr is an expert in heritage planning and historic resource
evaluation, and is a leading theorist in heritage conservation in
Canada. He holds a BA and an MA in art and architectural history from
the University of Victoria. For the past thirty-three years Alastair has
worked for the British Columbia Heritage Branch where he has had
extensive experience in policy development, strategic planning, historic
resource evaluation, historic site and heritage planning, heritage law,
public consultation and participation programs, downtown revitalization,
dispute resolution, and training. Currently Alastair is the Manager of
Heritage Programs in the Heritage Branch, Ministry of Tourism, Sport,
and the Arts.=20
Ursula Pfahler is a community trainer for Tourism Victoria and a Master
Trainer for Tourism BC. As an adult educator in Canada and
internationally for 20+ years, her work has included developing and
delivering workshops on heritage and aboriginal tourism, facilitating
workshops on sports tourism, and presenting on international marketing
and group travel tourism. Through her business, Poda Communications, she
has served as a consultant with national and international tour
companies developing marketing plans, providing event planning
expertise, and designing and conducting tours. Ursula has also worked
with a cultural heritage organization developing and implementing a
marketing strategy.=20
Draft Course Outline: Please note this outline may change.
Day 1 - Overview: The Confluence of Culture, Heritage and Tourism
*	Introductions and course introduction (outline, expectations,
evaluation strategy, etc.)
*	Strange Bedfellows: Culture, Heritage and Tourism
*	Presentations by participants of pre-course assignments =20
Day 2 - Cultural Tourism Development Strategies =20
*	Cultural tourism planning exercise =20
*	Working with the tourism industry  =20
Day 3 - Community Cultural Tourism  =20
*	Visit to Teslin and introduction of group project=20
Day 4 - Understanding Your Market=20
*	Cultural tourism: market potential and current market trends
*	Market research and product/market matching
*	Examining Beijing: a case study in heritage tourism
*	Group project work
Day 5 - Aboriginal Tourism: Perspectives and Planning =20
*	Aboriginal tourism - four perspectives =20
*	Developing a strategy for aboriginal tourism: The Aboriginal
Tourism BC Blueprint Strategy
*	Case study: cultural tourism on Haida Gwaii
*	Group project work
Day 6 - Conclusions  =20
*	Course review and participants' team presentations
*	Participant presentations and course wrap-up
Enrollment options allow you to choose to take courses either to enhance
professional development or to build academic credit. Individual course
descriptions and registration forms are available by contacting us at
crmp@uvcs.uvic.ca or by visiting our web site at
http://www.uvcs.uvic.ca/crmp/courses/ha489h-yukon.aspx.=20

For more information, please contact:
 =20
Anissa Paulsen, Program Coordinator
Cultural Resource Management Program=20
Continuing Studies, University of Victoria=20
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6=20
Tel: 250 721-8462 Fax: 250 721-8774=20
Email: apaulsen@uvcs.uvic.ca
Visit our Web site! http://www.uvcs.uvic.ca/crmp
To receive monthly email updates, contact crmp@uvcs.uvic.ca

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<TITLE>Cultural Tourism 6-day immersion course opportunity in =
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<P><FONT SIZE=3D2 FACE=3D"Verdana">Please excuse cross-postings.</FONT>
</P>

The Cultural Resource Management =
Program at the University of Victoria is pleased to offer the following =
6-day immersion opportunity for professionals and volunteers working in =
museums, heritage sites, cultural centres and galleries and supporting =
arts or cultural groups. This learning opportunity is offered in the =
beautiful city of Whitehorse, Yukon.

<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">CULTURAL =
TOURISM</FONT></B>

Just as increasing =
numbers of travelers are seeking distinctive heritage, arts, and =
cultural experiences worldwide, so culture, arts, and tourism are =
emerging as key factors in local economies. In this dynamic environment, =
the mutual benefits of planned and partnered approaches to cultural =
tourism development have become a strategic imperative.

<P><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">In this course you =
will work with participants from both sectors as you develop your =
ability to:</FONT>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">recognize tourism =
as a local and global phenomenon </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">identify global =
and local tourism market trends </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">relate the rise of =
cultural tourism to community and regional development </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">evaluate emerging =
demographic realities in the marketplace </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">identify and =
develop cultural, arts, and heritage resources that have both local and =
widespread appeal for tourism </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">identify key =
factors that make cultural tourism products &quot;exportable&quot; =
</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">balance issues of =
integrity, authenticity, and preservation with issues of marketing and =
public accessibility </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">build community =
support for cultural tourism initiatives </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">develop =
partnerships among tourism, arts, and cultural agencies </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">plan, manage, and =
evaluate cultural tourism initiatives and strategies </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">recognize issues =
and opportunities that cultural tourism holds for indigenous peoples =
</FONT></LI>
</UL></UL>
<P><B><FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana">Dates:</FONT></B><FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana"> October 22 to 27, 2007; on-location in =
Whitehorse</FONT>

<BR><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Please register =
by:</FONT></B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana"> =
September 22 (late registrations are being accepted as space =
permits)</FONT>

<BR><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">To register in =
this course please visit</FONT><B> </B><A =
HREF=3D"https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx"><B><U></U></B=
><B><U><FONT COLOR=3D"#0000FF" SIZE=3D2 =
FACE=3D"Verdana">https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx</FONT=
></U></B><B></B></A><B></B><FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana">.</FONT>

<BR><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Fee:</FONT></B> =
<FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">CDN$620, including a =
CDN$60 materials fee (Canadian funds, credit and non-credit =
participation options) A CDN$160 registration deposit is required with =
each registration form.</FONT></P>

<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Instructors: =
</FONT></B>

Alastair =
Kerr is an =
expert in heritage planning and historic resource evaluation, and is a =
leading theorist in heritage conservation in Canada. He holds a BA and =
an MA in art and architectural history from the University of Victoria. =
For the past thirty-three years Alastair has worked for the British =
Columbia Heritage Branch where he has had extensive experience in policy =
development, strategic planning, historic resource evaluation, historic =
site and heritage planning, heritage law, public consultation and =
participation programs, downtown revitalization, dispute resolution, and =
training. Currently Alastair is the Manager of Heritage Programs in the =
Heritage Branch, Ministry of Tourism, Sport, and the Arts.

Ursula =
Pfahler is =
a community trainer for Tourism Victoria and a Master Trainer for =
Tourism BC. As an adult educator in Canada and internationally for 20+ =
years, her work has included developing and delivering workshops on =
heritage and aboriginal tourism, facilitating workshops on sports =
tourism, and presenting on international marketing and group travel =
tourism. Through her business, Poda Communications, she has served as a =
consultant with national and international tour companies developing =
marketing plans, providing event planning expertise, and designing and =
conducting tours. Ursula has also worked with a cultural heritage =
organization developing and implementing a marketing strategy. =

<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Draft Course =
Outline:</FONT></B> <FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana">Please note this outline may change.</FONT>

<BR><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Day 1 &#8211; =
Overview: The Confluence of Culture, Heritage and Tourism</FONT></B>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Introductions and =
course introduction (outline, expectations, evaluation strategy, =
etc.)</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Strange =
Bedfellows: Culture, Heritage and Tourism</FONT><B></B></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Presentations by =
participants of pre-course assignments&nbsp; </FONT></LI>
</UL></UL>
<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Day 2 &#8211; =
Cultural Tourism Development Strategies&nbsp; </FONT></B>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Cultural tourism =
planning exercise&nbsp; </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Working with the =
tourism industry</FONT><B><FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana">&nbsp;&nbsp; </FONT></B></LI>
</UL></UL>
<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Day 3 &#8211; =
Community Cultural Tourism&nbsp;&nbsp; </FONT></B>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Visit to Teslin =
and introduction of group project </FONT></LI>
</UL></UL>
<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Day 4 &#8211; =
Understanding Your Market </FONT></B>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Cultural tourism: =
market potential and current market trends</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Market research =
and product/market matching</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Examining Beijing: =
a case study in heritage tourism</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Group project =
work</FONT></LI>
</UL></UL>
<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Day 5 &#8211; =
Aboriginal Tourism: Perspectives and Planning&nbsp; </FONT></B>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Aboriginal tourism =
&#8211; four perspectives&nbsp; </FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Developing a =
strategy for aboriginal tourism: The Aboriginal Tourism BC Blueprint =
Strategy</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Case study: =
cultural tourism on Haida Gwaii</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Group project =
work</FONT></LI>
</UL></UL>
<P><B><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Day 6 - =
Conclusions&nbsp;&nbsp; </FONT></B>
<UL>
<UL>
<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Course review and =
participants&#8217; team presentations</FONT></LI>

<LI><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Participant =
presentations and course wrap-up</FONT><B></B></LI>
</UL></UL>
<P><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">Enrollment options =
allow you to choose to take courses either to enhance professional =
development or to build academic credit. Individual course descriptions =
and registration forms are available by contacting us at</FONT><U> <FONT =
COLOR=3D"#0000FF" SIZE=3D2 =
FACE=3D"Verdana">crmp@uvcs.uvic.ca</FONT></U><FONT COLOR=3D"#000000" =
SIZE=3D2 FACE=3D"Verdana"> or by visiting our web site at</FONT><B><FONT =
COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana"> </FONT></B><A =
HREF=3D"http://www.uvcs.uvic.ca/crmp/courses/ha489h-yukon.aspx"><B></B><B=
><U></U><U><FONT COLOR=3D"#0000FF" SIZE=3D2 =
FACE=3D"Verdana">http://www.uvcs.uvic.ca/crmp/courses/ha489h-yukon.aspx</=
FONT></U></B><B></B></A><B><FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana">.</FONT></B><FONT COLOR=3D"#000000" SIZE=3D2 =
FACE=3D"Verdana"> </FONT></P>

<P><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Verdana">For more =
information, please contact:</FONT><B></B>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">&nbsp; </FONT>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">Anissa Paulsen, Program =
Coordinator</FONT>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">Cultural Resource Management Program =
</FONT>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">Continuing Studies, University of =
Victoria </FONT>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">PO Box 3030 STN CSC Victoria BC =
Canada V8W 3N6 </FONT>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">Tel: 250 721-8462 Fax: 250 721-8774 =
</FONT>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">Email: apaulsen@uvcs.uvic.ca</FONT>

Visit our Web site! <A =
HREF=3D"http://www.uvcs.uvic.ca/crmp">http://www.uvcs.uvic.ca/crmp</A>

<BR><FONT SIZE=3D2 FACE=3D"Verdana">To receive monthly email updates, =
contact crmp@uvcs.uvic.ca</FONT>
</P>
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<BR>

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